The Boston Beer Company - Publications - Faculty & Research

01 Feb 1998
News

Running Up the Score

individuals and organizations. For example, while footwear-and-apparel giant Nike is famous for its multimillion-dollar endorsement contracts with individual athletes such as Michael Jordan and Tiger Woods, the View Details

Keywords: Garry Emmons

05 Jul 2011
News

The Business of Champions

Last month, more than one million people lined the streets of Boston for a parade in honor of their National Hockey League champion Boston Bruins. Talk about consumer... View Details

Keywords: Garry Emmons; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

21 May 2019
News

Confronting the Future of Climate Change in the Midwest

with the company to better understand water conservation. MillerCoors is working to improve water conservation at the supplier level, as more than 90 percent of water used to... View Details

Keywords: Agriculture

21 Apr 2023
News

Raymond J. McGuire (JD/MBA 1984), Current President of Lazard, Former Vice Chairman of Citigroup, to Be Harvard Business School’s 2023 Class Day Speaker

Web

Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

the agent for opium and tea trade for Jardine, Matheson & Co. during the First Opium War. (In comparison to large British houses, the Heard firm’s earnings from View Details

18 Mar 2022
Blog Post

The Health Care Conference and the Convening Power of HBS

just yet. Two years later, after being accepted, I attended Admitted Student Welcome (ASW), which happened to coincide with the 2020 Health Care Conference. Once again, I was inspired by the Conference and... View Details

06 Feb 2023
Blog Post

Meet the Black Investment Club

aerospace industry where she led highly technical teams at The Boeing Company developing disruptive technologies to usher in the future of mobility and responsible innovation.... View Details

Keywords: Private Equity; Venture Capital; Investment Management / Hedge Fund

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

Francisco 49ers football team, and Grousbeck, CEO of the Boston Celtics basketball franchise. The fund focuses on sports media content, an industry headed to $60 billion in... View Details

Keywords: by Carmen Nobel; Sports; Financial Services

30 Apr 2012
News

Boston's innovation swagger

15 Dec 2015
News

Lovepop Woos The Sharks

people who were all heavily involved in the company—investors, friends who had helped us in the past, and even some other Shark Tank companies who had been through View Details

01 Mar 2018
News

Ask the Expert: Disaster Master

the business world, succession planning.” Yet the impact and frequency of disasters has increased, Beer notes, making it even more important for businesses to integrate... View Details

Keywords: Julia Hanna

15 Feb 2008
Working Paper Summaries

Embracing Commitment and Performance: CEOs and Practices Used to Manage Paradox

Keywords: by Tobias Fredberg, Michael Beer, Russell Eisenstat, Nathaniel Foote & Flemming Norrgren

01 Mar 2006
News

Robots to the Rescue

pick-and-pack system is concerned,” Mountz told the Boston Globe (October 20, 2005). An MIT graduate, Mountz launched Kiva Systems from his apartment in Palo Alto, California, in 2002, but he moved back to... View Details

Keywords: robotics; Architectural, Engineering, and Related Services; Professional Services

Web

the Art of American Advertising - Advertising Products

developed into a giant industry, from 60 companies in 1860 to 700 companies in 1890. 8 The newly specialized field of advertising also grew exponentially as it became... View Details

01 Sep 2008
News

Letters to the Editor

Doriot’s ARD holding a significant stake, the company had some 63 European financial institutions and banks as shareholders. Management included a stellar group of French business luminaries. View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Government; News, Library, Internet, and Other Services; Information

18 Apr 2017
First Look

First Look at New Ideas, April 18

Scale Global This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of View Details

Keywords: by Sean Silverthorne

Web

Influence of the China Trade and the Heard Legacy - A Chronicle of the China Trade

records Augustine Heard & Co. preserved for posterity. The company kept shipping receipts, custom documents, export lists, telegrams, insurance vouchers, accounting books, ship designs, factory plans, and... View Details

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

For marketers, how big is the World Cup? Its power can't be overstated. Some 3 billion people will watch the tournament, and marketers will spend hundreds of millions of dollars to engage their attention.... View Details