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Show Results For
- All HBS Web
(223)
- News (60)
- Research (140)
- Events (2)
- Multimedia (1)
- Faculty Publications (64)
- 26 Jan 2010
- First Look
First Look: Jan. 26
When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between... View Details
Keywords: Martha Lagace
- 05 Jul 2011
- First Look
First Look: July 5
note:http://cb.hbsp.harvard.edu/cb/product/711419-PDF-ENG Television Competes for a Digital Audience Stephen P. Bradley and Nancy BartlettHarvard Business School Note 710-476 In the face of major disruption in the industry, View Details
Keywords: Sean Silverthorne
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
STORY Some quantitative analyses are like police procedural television programs; they attempt to solve a business problem with quantitative analysis. Some operational problem crops up, and data are used to confirm the nature of the issue... View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
advertising campaign. "We have all the necessary information on CD-ROM to give students a real taste of what it feels like to make marketing decisions under pressure," Quelch explains. Students worked in teams of five or six, clicking... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 10 Sep 2013
- First Look
First Look: September 10
paper: http://ssrn.com/abstract=2316198 Cases & Course Materials Harvard Business School Case 512-049 Bluefin Labs Bluefin Labs built a system that gathered, from Twitter and other sources, millions of hourly social media postings, comments, and views on View Details
Keywords: Sean Silverthorne
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on View Details
- 14 May 2013
- First Look
First Look: May 14
entertainment: building a business around blockbuster products-the movies, television shows, songs, and books that are hugely expensive to produce and market-is the surest path to long-term success. Along the way, I reveal why... View Details
Keywords: Sean Silverthorne
- 01 Sep 2003
- News
These Are the Good Old Days
number of available channels grew rapidly. CNN made world news available nearly instantaneously and delivered it 24/7. And what once was seen and heard only on television is now “rebroadcast” via the Internet. “Obviously, things have... View Details
- 08 Oct 2013
- First Look
First Look: October 8
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1939494 Working Papers Competing Ad Auctions By: Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee Abstract—We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style... View Details
Keywords: Sean Silverthorne
- 01 Mar 2025
- News
Patch Work
The week before the November 2024 US elections was like so many that came before at Winning Connections, with John Jameson (MBA 1991) padding around his firm’s Capitol Hill town house in athletic shorts, trying to demonstrate that the telephone still has a role to play... View Details
- 12 May 2009
- First Look
First Look: May 12, 2009
world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their... View Details
Keywords: Martha Lagace
- Web
Meet the Team | Information Technology
Chobani. Before joining HBS, she ran a successful video production and media management company for many years, serving a range of corporate, nonprofit, and educational clients. Ruth also has a background in journalism, having served as a reporter and anchor for a... View Details
- 05 May 2023
- News
Fail Better
television. We were a cable television company. So the first thing is we had to create a unique distribution model. Many of them still watched broadcast TV, so first we had to convince Viacom to allow us to acquire broadcast stations in... View Details
- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details
Keywords: Martha Lagace
- 03 Mar 2015
- First Look
First Look: March 3
advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the... View Details
Keywords: Sean Silverthorne
- 30 Sep 2024
- News
The Making of a Streaming Sensation
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
- 21 Dec 2010
- First Look
First Look: December 21
small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film and television industries. The case identifies the personal role of Murdoch... View Details
- 17 May 2016
- First Look
May 17, 2016
based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire... View Details
Keywords: Sean Silverthorne
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
Canadian facility that performs hernia operations only, has developed procedures to maximize surgical success rates, save patients money, and speed their recovery in a friendly, noninstitutional environment. The hospital's advertising... View Details
Keywords: by Garry Emmons
- 01 Mar 2005
- News
Answering the Call
speed their recovery in a friendly, noninstitutional environment. The hospital’s advertising consists of word of mouth, and Shouldice’s popularity is such that former patients (“alumni”) return by the hundreds for reunions. The hospital... View Details