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  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55709 Calculators for Women: When Identity Appeals Provoke Backlash By: Kim, Tami, Kate Barasz, Leslie John, and Michael Norton Abstract— From “Chick Beer” to “Dryer sheets for Men,” identity-based labeling is frequently... View Details
Keywords: Sean Silverthorne
  • 10 Jul 2000
  • Research & Ideas

Cable TV: From Community Antennas to Wired Cities

many diversified media companies viewed entry into cable as a hedge: they believed that their newspaper readership and broadcasting audiences might decline over time due to competition with cable, and wanted to reduce their dependence on View Details
Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation
  • 02 Feb 2016
  • First Look

February 2, 2016

they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect... View Details
Keywords: Sean Silverthorne
  • 13 Sep 2011
  • First Look

First Look: September 13

Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

information about address value and assuring allocative efficiency. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=41297 Vulnerable Banks Authors:Greenwood, Robin, Augustin Landier, and David Thesmar Abstract When a bank experiences a negative shock to its... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising... View Details
Keywords: Martha Lagace
  • 19 Apr 2011
  • First Look

First Look: April 19

uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production capacity, across activities.... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

volume, penetration, buy rate, facings, and advertising target rating points all down. In addition, Hamburger Helper was facing an increasingly competitive environment in the dinner category with Kraft,... View Details
Keywords: Martha Lagace
  • 26 Jan 2016
  • First Look

January 26, 2016

local ethnic populations and identify a causal link between local networks and firm trade. We also show that firms are more likely to acquire target firms, and report increased segment sales, in countries to which they are connected.... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

variability than was the case historically. Under the new policy, dividends would be tied to the company's underwriting results, its performance relative to predetermined goals, and a target payout ratio. Progressive's new policy was... View Details
Keywords: Martha Lagace
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

impact the long-term value of a public company. To advance its cause, the Office targeted Home Depot. In an effort to bring about change at the company, the AFL-CIO and AFSCME corresponded with Home Depot executives, staged public... View Details
Keywords: Martha Lagace
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2014
  • First Look

First Look: January 28

propose the Attention-contingent Advertising Strategy, a framework to match the most effective approach to the quality of attention contingently available. As the value of attention rises, marketers need to become better managers of... View Details
Keywords: Sean Silverthorne

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