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Show Results For
- All HBS Web
(281)
- News (48)
- Research (194)
- Events (1)
- Multimedia (1)
- Faculty Publications (60)
- 22 Feb 2018
- Blog Post
Five Steps to Jump Start Your MBA Recruiting at HBS
functional or industry experience? What skill sets would add value to your team? Our Resume Book Database can help you find candidates that fit this profile. Companies also often work with relevant career-related student clubs on campus by sponsoring events and View Details
Keywords: All Industries
- 12 Jul 2011
- News
Phone Fun
marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and entertainment equipment,... View Details
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
assist in attracting top talent to Africa and expand the School’s global impact. H – HBS Clubs. There are over 50 HBS Student Clubs on campus, many of which are focused on career development. Connecting with a student club is a great way to View Details
Keywords: All Industries
- 02 Sep 2016
- Op-Ed
The Twitter Election
advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized... View Details
Keywords: by John Quelch and Thales Teixeira
- 15 Apr 2014
- First Look
First Look: April 15
we construct and analyze a new dataset that covers U.S. private equity transactions from 1980 to 2005. We track 3,200 target firms and their 150,000 establishments before and after acquisition, comparing outcomes to controls similar in... View Details
Keywords: Sean Silverthorne
- 01 Apr 1999
- News
A Vibrant Brand
his stock-in-trade as the advertising revenues for Vibe, Spin, and Blaze, the three magazines he now oversees at Vibe/Spin Ventures. As a founding member of the Vibe team, Clinkscales has watched the magazine's circulation grow from... View Details
Keywords: Susan Young
- 13 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Manufacturing
recruiting to individuals. “For some students, going through an LDP with a cohort is unappealing, and could be a step backwards from the management experience they had prior to business school,” said Kristen. Therefore there is an opportunity for companies to develop a... View Details
Keywords: Manufacturing
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
1983) guided his charges through a case about an online company named Neopets. The central question Eisenmann posed was: Should the company grow or stay about the same size? An interactive Web site, Neopets targets users age 20 and under... View Details
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
here cover a wide range including outright sale, renting, charging by the transaction, advertising and subscription models, licensing, or even giving away the product and selling after-sale support and services. Having a sense of price... View Details
- 11 Oct 2016
- First Look
October 11, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Effectiveness of Paid Search Advertising: Experimental Evidence By: Dai, Weijia (Daisy), and Michael Luca Abstract—Paid search has become an increasingly common form of advertising, comprising about half of all... View Details
Keywords: Sean Silverthorne
- 28 Oct 2014
- First Look
First Look: October 28
shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search... View Details
Keywords: Carmen Nobel
- 25 Apr 2017
- First Look
First Look at New Research, April 25
The result would be improved deal process design in MBOs and improved capital formation in the economy overall. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50980 Patent Trolls: Evidence from Targeted Firms By: Cohen,... View Details
Keywords: Sean Silverthorne
- 06 Jan 2011
- What Do You Think?
How Should Management Deal With “Anonymous”?
possible. Next time the target may not be Iran.) Getting back to my misstated question, none of you aimed your criticism at the technology, even lauding it, as Mark O'Connor did, as the "great equalizer." In Bev Stehn's words,... View Details
Keywords: by James L. Heskett
- 01 Dec 2013
- News
Case Study: Citizen Buffett
price. Included is a summary of US newspapers' diminished circulation and advertising revenues over the past decade, as readers turned from print to more immediate sources of news. Coupled with rising printing, paper, and labor costs, the... View Details
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the... View Details
Keywords: Martha Lagace
- 27 Jul 2020
- Blog Post
HBS Summer Fellows Respond to COVID-19
volunteers, we aggregate high-quality support resources, use targeted digital advertising to get the right resources to the right people, and build solutions for communities when one doesn’t already exist.... View Details
- 11 Jan 2019
- Blog Post
The ABCs of Recruiting at HBS
There are over 50 HBS Student Clubs on campus, many of which are focused on career development. Companies often connect with student clubs to advertise job opportunities or events. I – Industry Education. Industry Education presentations... View Details
- 06 Apr 2023
- Blog Post
Circularity in Denmark
climate action. They are working not just in international forums affecting policies and regulations, but are also trying to make their climate goals and impacts accessible to the public by highlighting their targeted UN sustainable... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
Key Concepts Understand how marketing has evolved and what’s ahead based on real-world insights from brands, agencies, expert practitioners, and faculty Define the right objectives, metrics, target audiences, and value proposition to... View Details
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless... View Details
Keywords: Sean Silverthorne