Publications

Publications

Filter Results: (208) Arrow Down

Show Results For

← Page 10 of 208 Results →
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

additional millions of poor people to buy in. As prices have fallen, Asian brands such as Asus and Acer of Taiwan have gained share while IBM sold its PC business to Lenovo. “Critics of marketing tend to overestimate the level of... View Details
Keywords: by John Quelch; Advertising
  • January 2024
  • Case

TSMC and CHIPS

By: Debora L. Spar and Julia Comeau
Keywords: Semiconductor Industry; Arizona; Taiwan
Related
  • 04 Dec 2013
  • Research & Ideas

The Fantastic Horizon: How to Invest in a New City

streamline regulations and approvals. Phu My Hung was funded by industrialists from Taiwan who were systems thinkers, long horizon investors, and nation builders. King Abdullah Economic City was funded by private investors and with... View Details
Keywords: by John Macomber; Construction; Real Estate
  • June 2017
  • Case

AKB48: Going Global? (A)

By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what... View Details
Keywords: Brand Building; Brand Extension; Culture-based Products; Global Products; Differentiation; Intellectual Property; International Business; Local Products; Strategy; Value Capture; Market Entry and Exit; Music Entertainment; Business Model; Global Strategy; Global Range; Brands and Branding; Value Creation; Expansion; Music Industry; Japan; China; Indonesia; Taiwan; Philippines; Thailand; South Korea
Related
  • November 2022 (Revised April 2023)
  • Supplement

HTC and Virtual Reality (B)

By: Andy Wu and Matt Higgins
In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and... View Details
Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States
Related
  • 27 Apr 2015
  • News

Topping Off the Ruth Mulan Chu Chao Center

Keywords: Chao; Executive Education; campus development; campus construction
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

the semiconductor industry in Taiwan is a striking success for advocates of strong industrial policy. It has led to the island nation's domination of the global "foundry" business in which firms like View Details
Keywords: Martha Lagace
  • 15 Sep 2009
  • First Look

First Look: September 15

http://harvardbusiness.org/search/210020/ The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Co. Harvard Business School Case 610-003 When L.C. Tu receives an emergency order, he is confronted with a range of... View Details
Keywords: Martha Lagace
  • 2012
  • Working Paper

Brides for Sale: Cross-Border Marriages and Female Immigration

Every year, a large number of women migrate as brides from developing countries to developed countries in East Asia. This phenomenon virtually did not exist in the early 1990s, but foreign brides currently comprise 4 to 35 percent of newlyweds in these developed Asian... View Details
Keywords: Immigration; Gender; Developing Countries and Economies; Education; Cross-Cultural and Cross-Border Issues; East Asia; Japan; South Korea; Taiwan; Singapore
Related
  • 01 Feb 1998
  • News

Women at the Top

Broom, came from halfway around the world. The vice president of human resources for the cosmetics giant EstŽe Lauder International, Inc., she had just completed an assignment consulting on staff issues with the company's senior managers in View Details
Keywords: Marguerite Rigoglioso and Susan Young
  • 2001
  • Chapter

The Two Chinas in the Global Setting: Sino-Soviet and Sino-American Cooperation in the 1950s

By: William C. Kirby
Keywords: International Relations; China; United States; Taiwan; Soviet Union
Related
  • 09 May 2021
  • Blog Post

Meet the MoMBAs – Persisting Through a Difficult Year

most important person in my life meant so much to me! *** Name: Ashley Chang Child: Jonas (almost 6 years) and Clement (2.5 years) Student Status: EC Where are you from? Taiwan Professional pathway pre-HBS: I was a product manager in the... View Details
  • 2017
  • Book

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

By: Tsedal Neeley

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details

Keywords: Communication; Residency; Corporate Strategy; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Brazil; France; Germany; Indonesia; Japan; Taiwan; Thailand; United States
Related
  • 01 Dec 2015
  • News

Alumni and Faculty Books for December 2015

a company that still thrives today based on principles instilled more than 20 years ago. Taiwan Aborigine Missionary: R. Don McCall Sr., Family Letters compiled by Roy K. McCall (MBA 1984) China’s Greatest Statesman: Zhou Enlai’s... View Details
  • 13 Jul 2010
  • First Look

First Look: July 13

business model for women cyclists in Taiwan and globally—leveraging some of Giant's lessons learned and challenging others. The case explores Giant's historical evolution from OEM outsourcer to branded manufacturer, which relied heavily... View Details
Keywords: Martha Lagace
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

311-015 A faith-based organization from Taiwan has made considerable inroads in being able to operate effectively in mainland China. Is further expansion too risky? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311015-PDF-ENG... View Details
Keywords: Sean Silverthorne
  • 17 Jul 2014
  • Panel Discussion

Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors

By: Jodi L. Short and Michael W. Toffel
Keywords: CSR; Corporate Accountability; Corporate Social Responsibility; Outsourced Production; Outsourcing; Sustainability; Sustainability Management; Auditing; Audit Quality; Gender; Conflicts Of Interest; Bias; Apparel and Accessories Industry; Electronics Industry; Manufacturing Industry; China; India; Pakistan; Bangladesh; Mexico; Brazil; Viet Nam; Indonesia; Philippines; Sri Lanka; Taiwan; South Korea
Related
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

distill a lifetime of cutting-edge scholarship into short, accessible essays about Chinese identity, culture, environment, society, history, or policy. Can China’s economic growth continue apace? Can China embrace the sacrifices required for a clean environment? Will... View Details
Keywords: Sean Silverthorne
  • 21 May 2019
  • Blog Post

Asian Pacific American Heritage Month at HBS

the age of 5 with my family. Since then, I’ve split my childhood between the US and Taiwan -completing elementary school in Seattle, middle and high school in Taipei, and college in Illinois. Prior to HBS, I spent five years at Microsoft... View Details
  • 01 Jun 1996
  • News

1996 Global Alumni Conference Probes "Information Revolution"

business practice in this area." Next year's conference will also be considering a special case of business practice, as seen from ective. From April 5 to 8, in Hong Kong, the 1997 HBS Global Alumni Conference will examine the world's fastest-growing marketplace of... View Details
Keywords: Daniel Penrice