Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (230) Arrow Down
Filter Results: (230) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (550)
    • News  (228)
    • Research  (230)
    • Events  (4)
    • Multimedia  (8)
  • Faculty Publications  (110)

Show Results For

  • All HBS Web  (550)
    • News  (228)
    • Research  (230)
    • Events  (4)
    • Multimedia  (8)
  • Faculty Publications  (110)
← Page 10 of 230 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

but you really need to reimagine what the right customer experience is and what the right cost base is to make this capital efficient for shareholders. Best Buy is a good example. Best Buy has taken most of its commodity TVs and said we... View Details
Keywords: by Sean Silverthorne; Retail
  • 18 Nov 2014
  • First Look

First Look: November 18

how TV advertising influences changes in online shopping within two-minute pre/post windows of time. We use non-advertising competitors' online shopping in a difference-in-differences approach to measure the same effects in two-hour... View Details
Keywords: Sean Silverthorne
  • 04 Oct 2004
  • What Do You Think?

Does Speed Trump Intellectual Property?

the advent of the fall television season, replete with new reality TV shows, producers are presenting us with an interesting case example of speed as a competitive strategy. One specific case in point is that of the Fox Network's recent... View Details
Keywords: by James Heskett
  • 30 Dec 2013
  • HBS Case

HBS Cases: What Warren Buffett Saw in Newspapers

owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led its CFO to express doubt that Media General could remain in compliance... View Details
Keywords: by Deborah Blagg; Journalism & News; Publishing
  • 23 Apr 2014
  • HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

companies will manage the marketing of e-cigarette brands to maximize profitability for their shareholders” The growing sales of electronic cigarettes also caught the attention of regulators. The products had been completely unregulated—they could be advertised on... View Details
Keywords: by Michael Blanding; Food & Beverage; Advertising
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

more appealing since it comprises a higher-than-normal proportion of women (especially when gymnastics and swimming are featured) compared to typical sports programs. The TV tradition of "up-close-and-personal" human interest... View Details
Keywords: Re: Multiple Faculty; Sports
  • 23 Jun 2003
  • Research & Ideas

Psychology, Pathology, and the CEO

respect as the TV unit. The sports division had to fight for airtime. Employees regularly went to the press to air grievances, reinforcing the BBC's culture of blame. Invensys: A global conglomerate that was created largely through... View Details
Keywords: by Rosabeth Moss Kanter
  • 17 Jul 2006
  • Lessons from the Classroom

Developing a Strategy for Digital Convergence

users to time-shift their TV viewing. According to Yoffie, entertainment and communications are coming together to produce a mobile music revolution—the distribution of digital music over wireless networks. And your cell phone has also... View Details
Keywords: by Sean Silverthorne; Computer; Education
  • 17 Mar 2011
  • Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

major DRAM memory chip makers like Samsung and Hynix in Korea, and Powerchip in Taiwan have already stopped quoting prices until they can assess the impact of the earthquake on their supply chains. Anisotropic conductive film is a key material used in the manufacture... View Details
Keywords: Re: Multiple Faculty
  • 09 Feb 2018
  • Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

year. And unlike for most TV advertising, viewers actually watch Super Bowl commercials. Which advertiser did best? It depends on whether we judge based on aesthetic aspects of the production or likely marketplace effectiveness. My... View Details
Keywords: Re: Multiple Faculty; Telecommunications
  • 20 Dec 2016
  • Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

what makes them tick. Here, she discusses stickK, an application that motivates people by forcing them to put skin in the game of self-improvement.     Netflix Wins Big by Betting on "House of Cards" Anita Elberse The TV drama... View Details
Keywords: Re: Multiple Faculty
  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

merchandise categories or sub-categories online. Best Buy, for example, allots floor space only to higher-end televisions—commodity-level TVs are mostly merchandised online. Virtually all major retailers have rolled out or are... View Details
Keywords: Re: Rajiv Lal; Retail
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

several levels—across countries, across products, across marketing mix elements, across different vehicles within a marketing mix element (e.g., TV versus Internet for advertising). Each decision requires some specific considerations."... View Details
Keywords: by Sean Silverthorne
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

customers." He cites the example of a major hotel chain that asks guests to complete a multiple-question satisfaction survey via their room's TV set during their stay. When one guest answered "extremely dissatisfied" to all... View Details
Keywords: by Jean Ayers
  • 04 Sep 2001
  • Lessons from the Classroom

Getting Back on Course

executive at Nickelodeon, the children's TV channel, who successfully managed her career while coping with a high-risk pregnancy. The other was Estée Lauder, founder of the cosmetics empire that bears her name. While the traditional HBS... View Details
Keywords: by Martha Lagace
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

“I’m going to make some humble suggestions. I’m not a doctor and I don’t play one on TV either. I have very little credibility here,” he joked. “But I do know something about consumers and consumer behavior.” Quelch recalled how different... View Details
Keywords: by Dina Gerdeman; Health
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

setting: TV broadcast station entry into local newspaper markets from 1945 to 1963. We show that after a TV station enters the newspaper market, newspaper firms with more multi-homing consumers had higher... View Details
Keywords: Dina Gerdeman
  • 17 Feb 2021
  • Research & Ideas

Pandemic Self-Care for CEOs: Rituals, Running, and Cognitive Restructuring

for others has been taking longer and longer (more off days, more zombie TV watching and internet browsing, and feeling too fatigued to exercise). Weather does not help as gray, dark, and colder days increase.” His employees, likewise,... View Details
Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg
  • 19 Mar 2013
  • First Look

First Look: March 19

companies perform sales, marketing, and product definition work, while eastern companies in Asia like his perform the engineering and manufacturing work. Confronted with commoditization pressure, Wu is presented with the opportunity to license a major View Details
Keywords: Sean Silverthorne
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

panoply of Internet sites. It's just as hard to differentiate on price, for similar reasons: any consumer with an Internet connection can quickly determine if that flat-screen TV that Walmart claims is at a blowout price actually is.... View Details
Keywords: by Maggie Starvish; Retail
  • ←
  • 10
  • 11
  • 12
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.