TV - Publications - Faculty & Research - Harvard Business School

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

but you really need to reimagine what the right customer experience is and what the right cost base is to make this capital efficient for shareholders. Best Buy is a good example. Best Buy has taken most of its commodity TVs and said we... View Details

Keywords: by Sean Silverthorne; Retail

18 Nov 2014
First Look

First Look: November 18

how TV advertising influences changes in online shopping within two-minute pre/post windows of time. We use non-advertising competitors' online shopping in a difference-in-differences approach to measure the same effects in two-hour... View Details

Keywords: Sean Silverthorne

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

Most advertisers have some way to have online links even in ads that aren't online. For instance, many magazine ads prominently tell you, "Here's our Web site to get more information." TV news programs always send you to their... View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

30 Dec 2013
HBS Case

HBS Cases: What Warren Buffett Saw in Newspapers

owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led its CFO to express doubt that Media General could remain in compliance... View Details

Keywords: by Deborah Blagg; Journalism & News; Publishing

20 Nov 2007
First Look

First Look: November 20, 2007

broadband Internet, and the related crisis faced by companies whose business models relied on TV advertising—played to TiVo's unique strengths. Leadership in DVR technology and a TV-centric user interface arguably positioned TiVo to... View Details

Keywords: Martha Lagace

25 Feb 2014
First Look

First Look: February 25

When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in View Details

Keywords: Sean Silverthorne

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

users to time-shift their TV viewing. According to Yoffie, entertainment and communications are coming together to produce a mobile music revolution—the distribution of digital music over wireless networks. And your cell phone has also... View Details

Keywords: by Sean Silverthorne; Computer; Education

19 Nov 2014
HBS Case

Marketing Marijuana

medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. Price Of Pot Since... View Details

Keywords: by Michael Blanding; Food & Beverage

28 Mar 2011
Research & Ideas

Why Manufacturing Matters

semiconductor industries. So the world's supply of high-efficiency lighting will be from those same regions of the world, primarily Taiwan, South Korea, and China. Thompson: Could semiconductor makers have foreseen that outsourcing one day would hurt the country's... View Details

Keywords: by Roger Thompson; Manufacturing

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

buying?" Tv And The Internet Pressure has been building for a merging of television and the Internet, said Intel's Eric Kim. Consumers now expect Internet service everywhere, with implications for entertainment and advertising. For... View Details

Keywords: by Martha Lagace

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

“I’m going to make some humble suggestions. I’m not a doctor and I don’t play one on TV either. I have very little credibility here,” he joked. “But I do know something about consumers and consumer behavior.” Quelch recalled how different... View Details

Keywords: by Dina Gerdeman; Health

10 Aug 2015
Research & Ideas

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

had been met, among other labels, each TV included a label with the manufacturer's pay ratio. In one experiment, consumers view products labeled with the salary ratio at the firm that manufactured the product. (Source: Bhavya Mohan)... View Details

Keywords: by Carmen Nobel; Retail

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

including one centered on the acceptance of high-speed Internet cable access by residents of a middle-class Toronto suburb during the past four years. That community, they say, is typical of many throughout the United States. To date, only 10 percent of the town's... View Details

Keywords: by Peter K. Jacobs

25 Nov 2014
First Look

First Look: November 25

revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and... View Details

Keywords: Carmen Nobel

29 Jan 2019
First Look

New Research and Ideas, January 29, 2019

setting: TV broadcast station entry into local newspaper markets from 1945 to 1963. We show that after a TV station enters the newspaper market, newspaper firms with more multi-homing consumers had higher... View Details

Keywords: Dina Gerdeman

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

year. And unlike for most TV advertising, viewers actually watch Super Bowl commercials. Which advertiser did best? It depends on whether we judge based on aesthetic aspects of the production or likely marketplace effectiveness. My... View Details

Keywords: Re: Multiple Faculty; Telecommunications

20 Dec 2016
Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

what makes them tick. Here, she discusses stickK, an application that motivates people by forcing them to put skin in the game of self-improvement. Netflix Wins Big by Betting on "House of Cards" Anita Elberse The TV drama... View Details

Keywords: Re: Multiple Faculty

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

panoply of Internet sites. It's just as hard to differentiate on price, for similar reasons: any consumer with an Internet connection can quickly determine if that flat-screen TV that Walmart claims is at a blowout price actually is.... View Details

Keywords: by Maggie Starvish; Retail

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a limited number of staff—because... View Details