TV - Publications - Faculty & Research - Harvard Business School

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

but you really need to reimagine what the right customer experience is and what the right cost base is to make this capital efficient for shareholders. Best Buy is a good example. Best Buy has taken most of its commodity TVs and said we... View Details

Keywords: by Sean Silverthorne; Retail

18 Nov 2014
First Look

First Look: November 18

how TV advertising influences changes in online shopping within two-minute pre/post windows of time. We use non-advertising competitors' online shopping in a difference-in-differences approach to measure the same effects in two-hour... View Details

Keywords: Sean Silverthorne

04 Oct 2004
What Do You Think?

Does Speed Trump Intellectual Property?

the advent of the fall television season, replete with new reality TV shows, producers are presenting us with an interesting case example of speed as a competitive strategy. One specific case in point is that of the Fox Network's recent... View Details

Keywords: by James Heskett

30 Dec 2013
HBS Case

HBS Cases: What Warren Buffett Saw in Newspapers

owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led its CFO to express doubt that Media General could remain in compliance... View Details

Keywords: by Deborah Blagg; Journalism & News; Publishing

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

companies will manage the marketing of e-cigarette brands to maximize profitability for their shareholders” The growing sales of electronic cigarettes also caught the attention of regulators. The products had been completely unregulated—they could be advertised on... View Details

Keywords: by Michael Blanding; Food & Beverage; Advertising

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

more appealing since it comprises a higher-than-normal proportion of women (especially when gymnastics and swimming are featured) compared to typical sports programs. The TV tradition of "up-close-and-personal" human interest... View Details

Keywords: Re: Multiple Faculty; Sports

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

respect as the TV unit. The sports division had to fight for airtime. Employees regularly went to the press to air grievances, reinforcing the BBC's culture of blame. Invensys: A global conglomerate that was created largely through... View Details

Keywords: by Rosabeth Moss Kanter

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

users to time-shift their TV viewing. According to Yoffie, entertainment and communications are coming together to produce a mobile music revolution—the distribution of digital music over wireless networks. And your cell phone has also... View Details

Keywords: by Sean Silverthorne; Computer; Education

17 Mar 2011
Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

major DRAM memory chip makers like Samsung and Hynix in Korea, and Powerchip in Taiwan have already stopped quoting prices until they can assess the impact of the earthquake on their supply chains. Anisotropic conductive film is a key material used in the manufacture... View Details

Keywords: Re: Multiple Faculty

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

year. And unlike for most TV advertising, viewers actually watch Super Bowl commercials. Which advertiser did best? It depends on whether we judge based on aesthetic aspects of the production or likely marketplace effectiveness. My... View Details

Keywords: Re: Multiple Faculty; Telecommunications

20 Dec 2016
Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

what makes them tick. Here, she discusses stickK, an application that motivates people by forcing them to put skin in the game of self-improvement. Netflix Wins Big by Betting on "House of Cards" Anita Elberse The TV drama... View Details

Keywords: Re: Multiple Faculty

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

merchandise categories or sub-categories online. Best Buy, for example, allots floor space only to higher-end televisions—commodity-level TVs are mostly merchandised online. Virtually all major retailers have rolled out or are... View Details

Keywords: Re: Rajiv Lal; Retail

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

several levels—across countries, across products, across marketing mix elements, across different vehicles within a marketing mix element (e.g., TV versus Internet for advertising). Each decision requires some specific considerations."... View Details

Keywords: by Sean Silverthorne

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

customers." He cites the example of a major hotel chain that asks guests to complete a multiple-question satisfaction survey via their room's TV set during their stay. When one guest answered "extremely dissatisfied" to all... View Details

Keywords: by Jean Ayers

04 Sep 2001
Lessons from the Classroom

Getting Back on Course

executive at Nickelodeon, the children's TV channel, who successfully managed her career while coping with a high-risk pregnancy. The other was Estée Lauder, founder of the cosmetics empire that bears her name. While the traditional HBS... View Details

Keywords: by Martha Lagace

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

“I’m going to make some humble suggestions. I’m not a doctor and I don’t play one on TV either. I have very little credibility here,” he joked. “But I do know something about consumers and consumer behavior.” Quelch recalled how different... View Details

Keywords: by Dina Gerdeman; Health

29 Jan 2019
First Look

New Research and Ideas, January 29, 2019

setting: TV broadcast station entry into local newspaper markets from 1945 to 1963. We show that after a TV station enters the newspaper market, newspaper firms with more multi-homing consumers had higher... View Details

Keywords: Dina Gerdeman

17 Feb 2021
Research & Ideas

Pandemic Self-Care for CEOs: Rituals, Running, and Cognitive Restructuring

for others has been taking longer and longer (more off days, more zombie TV watching and internet browsing, and feeling too fatigued to exercise). Weather does not help as gray, dark, and colder days increase.” His employees, likewise,... View Details

Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg

19 Mar 2013
First Look

First Look: March 19

companies perform sales, marketing, and product definition work, while eastern companies in Asia like his perform the engineering and manufacturing work. Confronted with commoditization pressure, Wu is presented with the opportunity to license a major View Details