TV - Publications - Faculty & Research - Harvard Business School

25 Nov 2014
First Look

First Look: November 25

revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and... View Details

Keywords: Carmen Nobel

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

terms, both companies would like nothing better than to have customers to themselves, wrapped up in their own seamless media universes: iTunes, iPad, and Apple TV on the one hand; and Kindle, Amazon Prime, and Fire View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a limited number of staff—because... View Details

Keywords: by Martha Lagace

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

have not only advertised more on TV and in other media, but also upped the ante on personal selling efforts with an increased number of local field operation offices as a way to reach out to voters. But which strategy was more effective... View Details

Keywords: by Dina Gerdeman

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

year. And unlike for most TV advertising, viewers actually watch Super Bowl commercials. Which advertiser did best? It depends on whether we judge based on aesthetic aspects of the production or likely marketplace effectiveness. My... View Details

Keywords: Re: Multiple Faculty; Telecommunications

20 Dec 2016
Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

what makes them tick. Here, she discusses stickK, an application that motivates people by forcing them to put skin in the game of self-improvement. Netflix Wins Big by Betting on "House of Cards" Anita Elberse The TV drama... View Details

Keywords: Re: Multiple Faculty

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

decision concerns how to allocate this budget. How much should go to TV ads? How should the remainder be allocated within the digital media options? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516028-PDF-ENG Harvard... View Details

Keywords: Carmen Nobel

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

newspapers respond to entry by TV broadcast stations in 1945–1963. We find that newspaper firms’ responses depend on their customers’ tendencies to multi-home (adopt both newspaper and TV) or single-home (adopt only newspaper or only TV).... View Details

Keywords: Sean Silverthorne

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

why this launch worked despite violating the rules.” But for every smash hit like Beyoncé’s, the entertainment industry sure sees its fair share of flops. “A lot of products these companies introduce fail,” Elberse says. “If you think about a publisher, movie studio,... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

media” But TV is no longer the only game in town when it comes to watching sports. Yes, in 2013, 94 percent of fans watched games on TV, but 71 percent also viewed sports online, and 49 percent got their fix on mobile devices. "What... View Details

Keywords: by Carmen Nobel; Sports; Financial Services

30 Dec 2013
HBS Case

HBS Cases: What Warren Buffett Saw in Newspapers

owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led its CFO to express doubt that Media General could remain in compliance... View Details

Keywords: by Deborah Blagg; Journalism & News; Publishing

06 Feb 2007
First Look

First Look: February 6, 2007

world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides a brief background of the evolution of the U.S. TV broadcast networks from the 1970s through the end of the 20th century. Purchase... View Details

Keywords: Martha Lagace

12 Jul 2006
Research & Ideas

Competition the Cure for Healthcare

car. If you want leather seats in a car, this costs more because leather costs more than plastic. If you want a TV set with a bigger screen and more features, that is more expensive; it takes more circuits, more material, and so on.... View Details

Keywords: by Roger Thompson; Health

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

really struck me about this, and that I really wanted to ask students about, is that Mark Zuckerberg is a very public figure. He's in every newspaper, every day. TV shows, media. He wants to be that public figure. All of a sudden he gets... View Details

Keywords: Re: Andi Wang

07 Sep 2016
What Do You Think?

How Can the Threat of Networks Be Reduced?

pre-shift briefing room featured in (1970s TV hit) Hill Street Blues? “Be careful out there!” Perhaps that is the seventh sense we all need to adopt.” The tone of Jobc’s comment was that the issue does not require more laws: “Only... View Details

Keywords: by James Heskett

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

and kids’ homework, or the five minutes before your favorite TV show starts. The researchers confirmed that observation. “There’s an underlying inflexibility here,” Greenstein says. “What we observe suggests that households have fixed... View Details

Keywords: by Julia Hanna; Retail; Web Services

10 Dec 2007
HBS Case

One Laptop per Child

$522 IQ PC aimed at children in India. Moreover, in August 2007, Lenovo, which manufactures a third of all computers sold in China, announced it would offer a laptop priced between $199 and $399 targeted at China's rural population. The PCs would plug into View Details

Keywords: by Martha Lagace; Computer

26 Jun 2000
Research & Ideas

Presentation Round-Up

lay-out of supermarkets is more or less the same no matter where you go. Various web sites today may try to differentiate themselves by offering a different experience to the consumer, Papa said, "but we find that people want all TVs to... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

really don't want to be bothered. On social media, an ad can involve a lot more play than seen in traditional advertising—in some cases to the point where the consumer isn't sure what, exactly, is being advertised. Comedian Nathan Fielder received publicity for his... View Details

Keywords: by Dina Gerdeman; Advertising

10 Sep 2013
First Look

First Look: September 10

of metrics to describe TV programs and broadcast advertising. Co-Founder and CEO Deb Roy said: "We want to measure audience engagement, not just media consumption." But what was the value of audience engagement? How could it be... View Details