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Show Results For
- All HBS Web
(2,055)
- News (497)
- Research (1,292)
- Events (16)
- Multimedia (22)
- Faculty Publications (701)
- 2024
- Working Paper
Using LLMs for Market Research
By: James Brand, Ayelet Israeli and Donald Ngwe
Large language models (LLMs) have rapidly gained popularity as labor-augmenting
tools for programming, writing, and many other processes that benefit from quick text
generation. In this paper we explore the uses and benefits of LLMs for researchers and
practitioners... View Details
Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
Brand, James, Ayelet Israeli, and Donald Ngwe. "Using LLMs for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023. (Revised July 2024.)
- 01 Sep 2021
- News
How Women Can Learn from Even Biased Feedback
- Jan 2012
- Survey
Prosperity at Risk
As part of the U.S. Competitiveness Project, Harvard Business School asked its alumni to complete an in-depth survey on U.S. competitiveness. Nearly 10,000 business leaders responded worldwide, resulting in a first-of-its-kind analysis of... View Details
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
survey of nearly 6,000 small-business owners conducted by a team of researchers in partnership with Alignable, an online business networking platform with 4.5 million members. The survey results paint a... View Details
- 21 Aug 2012
- News
We dare you to take a real vacation
- September–October 2019
- Article
How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions
By: Rene Befurt and Alvin J. Silk
Market researchers generally, and survey experts specifically, study consumers to learn about their behavior: What are consumers’ opinions, attitudes, thoughts, and actions at the various stages of the buying process? Especially in litigation cases, these and other... View Details
Befurt, Rene, and Alvin J. Silk. "How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions." Landslide: Advancing Intellectual Property Law 12, no. 1 (September–October 2019): 51–54.
- October 17, 2022
- Article
Relational Diversity in Social Portfolios Predicts Well-Being
By: Hanne K. Collins, Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton and Alison Wood Brooks
We document a link between the relational diversity of one’s social portfolio—the richness and evenness of relationship types across one’s social interactions—and well-being. Across four distinct samples, respondents from the United States who completed a preregistered... View Details
Keywords: Social Interaction; Social Engagement; Well-being; Happiness; Social and Collaborative Networks; Family and Family Relationships
Collins, Hanne K., Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton, and Alison Wood Brooks. "Relational Diversity in Social Portfolios Predicts Well-Being." Proceedings of the National Academy of Sciences 119, no. 43 (October 17, 2022).
- 2024
- Working Paper
Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups
By: Brian K. Baik and Albert Shin
We examine the role of investors on the media coverage of their private firm investments. Specifically, we survey VC investors and find that 78% of the respondents take active steps to increase their portfolio companies’ media coverage. The survey results also... View Details
Baik, Brian K., and Albert Shin. "Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups." Harvard Business School Working Paper, No. 24-073, May 2024.
- 26 Oct 2016
- News
Why Rebel Employees Are Hard To Manage—And Good For The Bottom Line
- March 2008
- Article
Is Yours a Learning Organization?
By: David A. Garvin, Amy C. Edmondson and Francesca Gino
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An organization with a strong learning culture faces the unpredictable deftly.... View Details
Keywords: Interpersonal Communication; Learning; Surveys; Leading Change; Management Analysis, Tools, and Techniques; Organizational Culture
Garvin, David A., Amy C. Edmondson, and Francesca Gino. "Is Yours a Learning Organization?" Harvard Business Review 86, no. 3 (March 2008): 109–116.
- September 1974 (Revised April 1975)
- Case
Ocean Spray Cranberries, Inc. (A)
At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Food and Beverage Industry
DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (A)." Harvard Business School Case 575-039, September 1974. (Revised April 1975.)
- 05 Jun 2019
- Blog Post
Exploring the Beauty Industry through an Independent Project
deliver information. Through primary research – over 500 customer surveys and in-depth interviews with industry professionals – I examined the topic of “disruption of information channels in the beauty industry” as an Independent... View Details
- 06 Aug 2020
- News
The Workforce Is About to Change Dramatically
- Dec 2019
- Survey
A Recovery Squandered
Despite a decade of steady economic growth since the Great Recession, America has done remarkably little to address underlying structural weaknesses in the country’s economy and society. Surveys of HBS alumni worldwide, HBS MBA students,... View Details
- November 1999
- Article
Understanding the Code: State Genetic Information Laws
This paper is a comprehensive survey of U.S. state genetic information privacy laws. View Details
- 2010
- Working Paper
Men as Cultural Ideals: How Culture Shapes Gender Stereotypes
By: Amy J.C. Cuddy, Susan Crotty, Jihye Chong and Michael I. Norton
Three studies demonstrate how culture shapes the contents of gender stereotypes, such that men are perceived as possessing more of whatever traits are culturally valued. In Study 1, Americans rated men as less interdependent than women; Koreans, however, showed the... View Details
Cuddy, Amy J.C., Susan Crotty, Jihye Chong, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Harvard Business School Working Paper, No. 10-097, May 2010.
- 13 Nov 2012
- News
Two Candidates, Two Distinct Ways of Communicating
- Research Summary
eBay Auctions as Markets
An examination of eBay from an industrial organization and competitive firms perspective. Exploits survey data as a measure of information dispersion. View Details