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  • August 2004 (Revised February 2006)
  • Case

Marketing James Patterson

By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
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  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

highlights the key insights from the rich firm-level literature on MNCs. We then focus on how financial conditions in host countries affect the extent of FDI-related capital inflows, shape the operations of foreign firms, and mediate the extent of productivity... View Details
Keywords: Sean Silverthorne
  • 11 Aug 2022
  • Research & Ideas

When Parents Tell Kids to ‘Work Hard,’ Do They Send the Wrong Message?

Or it might be individual but based on controllable factors, such as hard work or persistence—in other words, effort. The researchers conducted an online survey of 200 Americans, presenting them with a fictional story about a planet with... View Details
Keywords: by Michael Blanding; Education
  • Research Summary

Overview

Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what... View Details
Keywords: Well-being; Judgment And Decision Making; Health; Prosocial Behavior
  • 28 Jan 2019
  • Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

trip or dinner is more memorable and emotionally satisfying to them than just receiving cash, so it can act as a stronger motivator.” Give the gift of time—and other intangible perks A Glassdoor survey Whillans and her team conducted with... View Details
Keywords: by Dina Gerdeman
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

through a new survey instrument that allows us to codify CEOs’ diaries in a detailed and comparable fashion and to build a bottom-up measure of CEO labor supply. The comparison of 1,114 family and professional CEOs reveals that family... View Details
Keywords: Sean Silverthorne
  • Web

Online Leadership and Management Courses | HBS Online

including the HBS Online Connext conference, HBS faculty events, and HBS Online Community Yes No *Considered more impactful than other online programs (From a 2023 survey of participants across all HBS Online programs, conducted by City... View Details
  • 24 Mar 2022
  • Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

who view their work as meaningful are more motivated, happier, and more productive. Given these benefits, employers should consider experimenting with rituals as a way to bring employees closer together, whether in offices or in hybrid or... View Details
Keywords: by Kristen Senz
  • Web

Behavioral Finance & Financial Stability

the Credit Cycle? By: Jeremy C. Stein JAN 2021 Jeremy provides a brief survey of recent research about credit cycles. He interprets these facts through a conceptual lens, asking what theoretical mechanisms appear to be most consistent... View Details
  • 06 Jun 2016
  • Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

What makes a successful entrepreneurial leader? Is it the technical brilliance of Bill Gates? The obsessive focus on user experience of Steve Jobs? The vision, passion, and strong execution of Care.com’s Sheila Lirio Marcelo? Or maybe... View Details
Keywords: by HBS Working Knowledge
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

finance. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207086 Survey Masters LLC Harvard Business School Case 107-061 A small survey research partnership has reached the... View Details
Keywords: Martha Lagace
  • 27 Jun 2016
  • Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

practices that had been recognized by consulting firm McKinsey & Co., they began surveying large and random samples of companies to understand how well best practices were being used. In the first 10 years the project encompassed some... View Details
Keywords: by Michael Blanding
  • Web

Building From the Bottom Up - Managing the Future of Work

experience of America’s lowest wage earners—those earning below $40,000 a year—when it comes to upward mobility? Are workers able to aspire to an increase in pay or a promotion or both after a reasonable time of employment? A View Details
  • 01 Dec 2023
  • News

Wide Horizon

antibiotic treatment—with one clinical trial from 1999 documenting such effects. Somebody’s got to do something about this, he thought. But he wasn’t positive it should be him. The incident came at an in ection point for Rodakis. His son’s diagnosis had left him at a... View Details
Keywords: Dan Morrell; Photos by Sarah Wilson
  • Web

About - Race, Gender & Equity

addresses two broad questions: 1) How does the work environment shape people’s experiences as members of particular groups and of their multiple identities? 2) What are the consequences of multiple identities and group differences in... View Details
  • 26 Mar 2013
  • First Look

First Look: March 26

http://ssrn.com/abstract=2232177 How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments By: Kuziemko, Ilyana, Michael I. Norton, Emmanuel Saez, and Stefanie Stantcheva... View Details
Keywords: Sean Silverthorne
  • 25 Jul 2017
  • First Look

First Look at New Research and Ideas: July 25, 2017

experience physical improvements? In this paper, we introduce a computer vision method to measure changes in the physical appearances of neighborhoods from time-series street-level imagery. We connect changes in the physical appearance of... View Details
Keywords: Carmen Nobel
  • Web

Measure Outcomes & Cost for Every Patient - Institute For Strategy And Competitiveness

back to Tier 1 Survival The first step in developing outcome measures is to define what to measure, who the stakeholders are including patients, and to set up a multidisciplinary team with an influential leader. Measures, risk adjustments, and validated View Details
  • 24 Jul 2012
  • First Look

First Look: July 24

and bribe others in order to receive special services in the future. Indeed, in a pair of follow-up survey studies, we find evidence that the link between tipping and bribery can be partly accounted for by prospective orientation.  ... View Details
Keywords: Sean Silverthorne