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Publications

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    • All HBS Web  (1,094)
      • Faculty Publications  (409)

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      • 2024
      • Working Paper

      The Crowdless Future? Generative AI and Creative Problem Solving

      By: Léonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic and Karim R. Lakhani
      The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details
      Keywords: Large Language Models; Crowdsourcing; Generative Ai; Creative Problem-solving; Organizational Search; AI-in-the-loop; Prompt Engineering; AI and Machine Learning; Innovation and Invention
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      Boussioux, Léonard, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic, and Karim R. Lakhani. "The Crowdless Future? Generative AI and Creative Problem Solving." Harvard Business School Working Paper, No. 24-005, July 2023. (Revised July 2024.)
      • August 2023
      • Article

      Explaining Machine Learning Models with Interactive Natural Language Conversations Using TalkToModel

      By: Dylan Slack, Satyapriya Krishna, Himabindu Lakkaraju and Sameer Singh
      Practitioners increasingly use machine learning (ML) models, yet models have become more complex and harder to understand. To understand complex models, researchers have proposed techniques to explain model predictions. However, practitioners struggle to use... View Details
      Keywords: AI and Machine Learning; Technological Innovation; Technology Adoption
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      Slack, Dylan, Satyapriya Krishna, Himabindu Lakkaraju, and Sameer Singh. "Explaining Machine Learning Models with Interactive Natural Language Conversations Using TalkToModel." Nature Machine Intelligence 5, no. 8 (August 2023): 873–883.
      • 2023
      • Article

      Towards Bridging the Gaps between the Right to Explanation and the Right to Be Forgotten

      By: Himabindu Lakkaraju, Satyapriya Krishna and Jiaqi Ma
      The Right to Explanation and the Right to be Forgotten are two important principles outlined to regulate algorithmic decision making and data usage in real-world applications. While the right to explanation allows individuals to request an actionable explanation for an... View Details
      Keywords: Analytics and Data Science; AI and Machine Learning; Decision Making; Governing Rules, Regulations, and Reforms
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      Lakkaraju, Himabindu, Satyapriya Krishna, and Jiaqi Ma. "Towards Bridging the Gaps between the Right to Explanation and the Right to Be Forgotten." Proceedings of the International Conference on Machine Learning (ICML) 40th (2023): 17808–17826.
      • 2023
      • Working Paper

      Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate

      By: Mengxia Zhang and Isamar Troncoso
      3D virtual tours (VTs) have become a popular digital tool in real estate platforms, enabling potential buyers to virtually walk through the houses they search for online. In this paper, we study home sellers’ adoption of VTs and the VTs’ relative benefits compared to... View Details
      Keywords: Marketing; AI and Machine Learning; Technology Adoption; Real Estate Industry
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      Zhang, Mengxia, and Isamar Troncoso. "Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate." Harvard Business School Working Paper, No. 24-003, July 2023.
      • July 2023
      • Supplement

      Honeycomb (B): Jumping on The Generative AI Bandwagon?

      By: Jeffrey J. Bussgang and Kumba Sennaar
      Honeycomb, an audio app enabling users to record stories and save family memories, considers pivoting to embrace generative AI. What should the co-founders business model look like if they pursued this new direction? View Details
      Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Business Model; AI and Machine Learning; Technology Industry; United States
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      Bussgang, Jeffrey J., and Kumba Sennaar. "Honeycomb (B): Jumping on The Generative AI Bandwagon?" Harvard Business School Supplement 824-013, July 2023.
      • July 2023 (Revised October 2024)
      • Case

      Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup

      By: Paul M. Healy and Jung Koo Kang
      The case explores the challenges of revenue recognition and financial reporting for Stride Funding (Stride), a fintech startup that has disrupted the student loan market. Stride leveraged proprietary machine learning and financial models to underwrite alternative... View Details
      Keywords: Revenue Recognition; Financial Reporting; Entrepreneurial Finance; Business Startups; Growth and Development Strategy; Governance Compliance; Accrual Accounting; Financial Services Industry; United States
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      Healy, Paul M., and Jung Koo Kang. "Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup." Harvard Business School Case 124-015, July 2023. (Revised October 2024.)
      • July 2023
      • Case

      DayTwo: Going to Market with Gut Microbiome (Abridged)

      By: Ayelet Israeli
      DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
      Keywords: Business Startups; AI and Machine Learning; Nutrition; Market Entry and Exit; Product Marketing; Distribution Channels
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      Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome (Abridged)." Harvard Business School Case 524-015, July 2023.
      • July 2023 (Revised July 2023)
      • Background Note

      Generative AI Value Chain

      By: Andy Wu and Matt Higgins
      Generative AI refers to a type of artificial intelligence (AI) that can create new content (e.g., text, image, or audio) in response to a prompt from a user. ChatGPT, Bard, and Claude are examples of text generating AIs, and DALL-E, Midjourney, and Stable Diffusion are... View Details
      Keywords: AI; Artificial Intelligence; Model; Hardware; Data Centers; AI and Machine Learning; Applications and Software; Analytics and Data Science; Value
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      Wu, Andy, and Matt Higgins. "Generative AI Value Chain." Harvard Business School Background Note 724-355, July 2023. (Revised July 2023.)
      • June 2023 (Revised July 2023)
      • Case

      Social Media Background Screening at Fama Technologies

      By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
      Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details
      Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; AI and Machine Learning; Social Media; Venture Capital; Entrepreneurship; United States
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      Pacelli, Joseph, Jillian Grennan, and Alexis Lefort. "Social Media Background Screening at Fama Technologies." Harvard Business School Case 123-010, June 2023. (Revised July 2023.)
      • June 20, 2023
      • Article

      Cautious Adoption of AI Can Create Positive Company Culture

      By: Joseph Pacelli and Jonas Heese
      Keywords: AI and Machine Learning; Organizational Culture; Employees
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      Pacelli, Joseph, and Jonas Heese. "Cautious Adoption of AI Can Create Positive Company Culture." CMR Insights (June 20, 2023).
      • 2023
      • Working Paper

      Insufficiently Justified Disparate Impact: A New Criterion for Subgroup Fairness

      By: Neil Menghani, Edward McFowland III and Daniel B. Neill
      In this paper, we develop a new criterion, "insufficiently justified disparate impact" (IJDI), for assessing whether recommendations (binarized predictions) made by an algorithmic decision support tool are fair. Our novel, utility-based IJDI criterion evaluates false... View Details
      Keywords: AI and Machine Learning; Forecasting and Prediction; Prejudice and Bias
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      Menghani, Neil, Edward McFowland III, and Daniel B. Neill. "Insufficiently Justified Disparate Impact: A New Criterion for Subgroup Fairness." Working Paper, June 2023.
      • June 19, 2023
      • Article

      Should You Start a Generative AI Company?

      By: Julian De Freitas
      Many entrepreneurs are considering starting companies that leverage the latest generative AI technology, but they must ask themselves whether they have what it takes to compete on increasingly commoditized foundational models, or whether they should instead... View Details
      Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Applications and Software
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      De Freitas, Julian. "Should You Start a Generative AI Company?" Harvard Business Review (website) (June 19, 2023).
      • June 12, 2023
      • Article

      How AI Will Accelerate the Circular Economy

      By: Shirley Lu and George Serafeim
      Despite living on a planet with finite resources, our economy remains largely linear and full of single-use products. The shift toward a circular economy, where companies recover or recycle resources, has hit roadblocks, including low value of used products and high... View Details
      Keywords: Recycling; Materials Management; Innovation and Management; Technological Innovation; Climate Change; Environmental Sustainability; AI and Machine Learning; Operations; Industrial Products Industry; Consumer Products Industry; Technology Industry
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      Lu, Shirley, and George Serafeim. "How AI Will Accelerate the Circular Economy." Harvard Business Review Digital Articles (June 12, 2023).
      • 2023
      • Working Paper

      Auditing Predictive Models for Intersectional Biases

      By: Kate S. Boxer, Edward McFowland III and Daniel B. Neill
      Predictive models that satisfy group fairness criteria in aggregate for members of a protected class, but do not guarantee subgroup fairness, could produce biased predictions for individuals at the intersection of two or more protected classes. To address this risk, we... View Details
      Keywords: Predictive Models; Bias; AI and Machine Learning
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      Boxer, Kate S., Edward McFowland III, and Daniel B. Neill. "Auditing Predictive Models for Intersectional Biases." Working Paper, June 2023.
      • 2023
      • Article

      Provable Detection of Propagating Sampling Bias in Prediction Models

      By: Pavan Ravishankar, Qingyu Mo, Edward McFowland III and Daniel B. Neill
      With an increased focus on incorporating fairness in machine learning models, it becomes imperative not only to assess and mitigate bias at each stage of the machine learning pipeline but also to understand the downstream impacts of bias across stages. Here we consider... View Details
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      Ravishankar, Pavan, Qingyu Mo, Edward McFowland III, and Daniel B. Neill. "Provable Detection of Propagating Sampling Bias in Prediction Models." Proceedings of the AAAI Conference on Artificial Intelligence 37, no. 8 (2023): 9562–9569. (Presented at the 37th AAAI Conference on Artificial Intelligence (2/7/23-2/14/23) in Washington, DC.)
      • June 2023
      • Article

      When Does Uncertainty Matter? Understanding the Impact of Predictive Uncertainty in ML Assisted Decision Making

      By: Sean McGrath, Parth Mehta, Alexandra Zytek, Isaac Lage and Himabindu Lakkaraju
      As machine learning (ML) models are increasingly being employed to assist human decision makers, it becomes critical to provide these decision makers with relevant inputs which can help them decide if and how to incorporate model predictions into their decision... View Details
      Keywords: AI and Machine Learning; Decision Making
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      McGrath, Sean, Parth Mehta, Alexandra Zytek, Isaac Lage, and Himabindu Lakkaraju. "When Does Uncertainty Matter? Understanding the Impact of Predictive Uncertainty in ML Assisted Decision Making." Transactions on Machine Learning Research (TMLR) (June 2023).
      • 2023
      • Article

      Exploiting Discovered Regression Discontinuities to Debias Conditioned-on-observable Estimators

      By: Benjamin Jakubowski, Siram Somanchi, Edward McFowland III and Daniel B. Neill
      Regression discontinuity (RD) designs are widely used to estimate causal effects in the absence of a randomized experiment. However, standard approaches to RD analysis face two significant limitations. First, they require a priori knowledge of discontinuities in... View Details
      Keywords: Regression Discontinuity Design; Analytics and Data Science; AI and Machine Learning
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      Jakubowski, Benjamin, Siram Somanchi, Edward McFowland III, and Daniel B. Neill. "Exploiting Discovered Regression Discontinuities to Debias Conditioned-on-observable Estimators." Journal of Machine Learning Research 24, no. 133 (2023): 1–57.
      • May 9, 2023
      • Article

      8 Questions About Using AI Responsibly, Answered

      By: Tsedal Neeley
      Generative AI tools are poised to change the way every business operates. As your own organization begins strategizing which to use, and how, operational and ethical considerations are inevitable. This article delves into eight of them, including how your organization... View Details
      Keywords: AI and Machine Learning; Organizational Change and Adaptation; Prejudice and Bias; Ethics
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      Neeley, Tsedal. "8 Questions About Using AI Responsibly, Answered." Harvard Business Review (website) (May 9, 2023).
      • 2023
      • Article

      Probabilistically Robust Recourse: Navigating the Trade-offs between Costs and Robustness in Algorithmic Recourse

      By: Martin Pawelczyk, Teresa Datta, Johannes van-den-Heuvel, Gjergji Kasneci and Himabindu Lakkaraju
      As machine learning models are increasingly being employed to make consequential decisions in real-world settings, it becomes critical to ensure that individuals who are adversely impacted (e.g., loan denied) by the predictions of these models are provided with a means... View Details
      Keywords: AI and Machine Learning; Decision Choices and Conditions; Mathematical Methods
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      Pawelczyk, Martin, Teresa Datta, Johannes van-den-Heuvel, Gjergji Kasneci, and Himabindu Lakkaraju. "Probabilistically Robust Recourse: Navigating the Trade-offs between Costs and Robustness in Algorithmic Recourse." Proceedings of the International Conference on Learning Representations (ICLR) (2023).
      • April 12, 2023
      • Article

      Using AI to Adjust Your Marketing and Sales in a Volatile World

      By: Das Narayandas and Arijit Sengupta
      Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
      Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
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      Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
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