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Publications

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  • Program

Managing Turbulence

all-out war for scarce talent. How do the best business leaders manage through these disruptions? What strategies have proven successful in unstable environments with few certainties? How do leaders continue to grow when faced with... View Details
  • January – February 2011
  • Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart
Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details
Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage
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  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

including aging populations and medical technology. But an underlying and misunderstood source of health care’s escalating costs has been the inability of health care provider organizations (such as large academic medical centers) to properly View Details
Keywords: Sean Silverthorne
  • 11 Oct 2006
  • Research & Ideas

U.S. Tops Business Competitiveness Index 2006

overall competitiveness, the report identifies national competitive strengths and weaknesses, highlights global economic trends, and signals the ingredients of successful economic development. The Index is part of the research... View Details
Keywords: by Sean Silverthorne
  • Web

Live from Klarman Hall - Alumni

effectiveness and wellbeing at all stages of life come not from holding on to past achievements, but from cultivating new habits and a different understanding of success and fulfillment. Video Recording The Portfolio Life: How to... View Details
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around us, according to HBS professor... View Details
Keywords: by Staff
  • 14 Nov 2023
  • Research & Ideas

The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

the value they produce. The researchers correlated the network data to measures of success in innovation, such as investments in research and development and the number of awarded patents and their impact.... View Details
Keywords: by Ben Rand
  • 2018
  • Working Paper

Detecting Anomalies: The Relevance and Power of Standard Asset Pricing Tests

By: Malcolm Baker, Patrick Luo and Ryan Taliaferro
The two standard approaches for identifying capital market anomalies are cross-sectional coefficient tests, in the spirit of Fama and MacBeth (1973), and time-series intercept tests, in the spirit of Jensen (1968). A new signal can pass the first test, which we label a... View Details
Keywords: Investment Management; Anomalies; Portfolio Construction; Transaction Costs; Investment; Management; Asset Pricing; Market Transactions; Cost
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  • February 2011 (Revised December 2012)
  • Case

The Ford Fiesta

By: John Deighton and Leora Kornfeld
Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details
Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry
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  • 02 Apr 2024
  • What Do You Think?

What's Enough to Make Us Happy?

The result is measured in terms of outcomes that may be more or less than we expected, just as customer satisfaction is measured in terms of whether our expectations were met or exceeded. But how many of us... View Details
Keywords: by James Heskett
  • November 2015 (Revised February 2016)
  • Case

Allianz Turkey: Focus on the Customer (A)

By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
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  • Web

CSV Explained - Institute For Strategy And Competitiveness

affordable housing and financial security, and other key measures of societal wellbeing. Only business can create economic prosperity by meeting needs and making a profit, creating infinitely scalable and self-sustaining solutions . Key... View Details
  • 15 Aug 2023
  • Research & Ideas

Why Giving to Others Makes Us Happy

results Study participants also routinely expressed more happiness when their prosocial spending was tied to a specific outcome that showed the impact that they made, which acted as a sign of success and connection with those they helped.... View Details
Keywords: by Michael Blanding
  • 16 Feb 2024
  • Research & Ideas

Is Your Workplace Biased Against Introverts?

they show passion through higher quality of work and in conveying positive emotions, and less frequently through body language and voice, immersion, social interactions, and quantity of work. The results of the study indicate that introverts are at a View Details
Keywords: by Ben Rand
  • 09 Nov 2023
  • HBS Case

What Will It Take to Confront the Invisible Mental Health Crisis in Business?

As a finance specialist, Harvard Business School Professor Lauren Cohen works to understand the dynamics that make businesses thrive. In his recent research on family companies, he has found one common thread among successful firms: They... View Details
Keywords: by Kara Baskin; Health
  • January 2025
  • Article

Communication Within Firms: Evidence from CEO Turnovers

By: Stephen Michael Impink, Andrea Prat and Raffaella Sadun
This paper uses novel, firm-level communication measures derived from communications metadata several months before and after a CEO transition for 102 firms to study whether and how this organizational event is reflected in employees’ communication flows. We find that... View Details
Keywords: Information; Communication; Management Succession; Organizational Change and Adaptation; Alignment
Related
  • November 2015 (Revised February 2016)
  • Supplement

Allianz Turkey: Focus on the Customer (B)

By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
Related
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

channels instead persist, with strong odds against upstream suppliers waging a successful defense of material interests. Download the paper: http://www.hbs.edu/research/pdf/11-042.pdf Growth through Heterogeneous Innovations Authors:Ufuk... View Details
Keywords: Sean Silverthorne
  • Web

Accounting & Management - Faculty & Research

the acquisition and operations of key CenterWell assets. Broussard and his top team now convened to review the merits of a potential acquisition of a large group of primary care clinics. The discussion centered on how best to build further on and integrate Humana’s... View Details
  • 15 Sep 2008
  • Research & Ideas

The Coming Transformation of Social Enterprise

actually accomplish. Why aren't nonprofits more accountable and transparent with all this money? That's a very big issue in this sector because there is no common measure or framework to assess whether these organizations are... View Details
Keywords: by Roger Thompson