Publications

May–June 2024
Article

What Makes a Successful Celebrity Brand?

By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins

Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details

Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States

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February 2024 (Revised May 2024)
Case

Johnson Security Bureau: Building Multigenerational Success

By: Henry McGee, Annelena Lobb and David Muoser

Jessica Johnson-Cope, CEO of Johnson Security Bureau (JSB), pondered options for scaling the firm. JSB was the oldest Black-owned security firm in New York, and among the oldest Black-owned security firms in the United States. It provided mostly unarmed security guards... View Details

Keywords: Business Growth and Maturation; Gender; Race; Cybersecurity; Growth and Development Strategy; Competitive Strategy; Expansion; New York (state, US)

July 2005
Class Lecture

Just Enough: Defining Lifelong Success (FSS)

By: Howard H. Stevenson

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April 2003 (Revised October 2004)
Case

Novartis: The Challenge of Success (B)

By: Sandra J. Sucher and Stacy McManus

When Dr. Daniel Vasella learned of the early Phase 1 trial results, he immediately decided what course of action Novartis would take. Students will be able to examine and assess the concrete steps, and the rationale behind them, that Novartis took in response to this... View Details

Keywords: Decision Making; Moral Sensibility; Innovation and Invention; Distribution; Product Development; Production; Problems and Challenges; Research and Development; Biotechnology Industry; Pharmaceutical Industry

29 Sep 2014
News

Strike a power pose for success

27 Aug 2009
News

Taking the responsible route to success

01 Mar 2008
News

Secrets Behind a VC Success Story

Jim Breyer (MBA ’87) never intended to make a career of venture capital. But he turned out to be pretty good at picking winners and helped propel Accel Partners into the ranks of the top VC firms. more Case-Method Godfather Chris Christensen Recognized as a leading... View Details

01 Jun 2008
News

The Secrets to Successful Strategy Execution

Keywords: Gary L. Neilson, Karla L. Martin, Elizabeth Powers

05 Nov 2007
What Do You Think?

Why Is Succession So Badly Managed?

Summing Up Should CEO succession processes be certified? Respondents to this month's column agree that CEO succession is badly managed, perhaps accounting in large part for the fact that few "inside... View Details

Keywords: Re: James L. Heskett

October 2010 (Revised July 2012)
Case

Hewlett-Packard Company: CEO Succession in 2010

By: Jay W. Lorsch, Krishna G. Palepu and Melissa Barton

Mark Hurd resigned as the CEO of Hewlett Packard in 2010 after the board discovered that he had misfiled expense reports and paid an H.P. contractor for unsubstantiated work. After Hurd left H.P., he joined Oracle, an H.P. competitor. Soon thereafter, the H.P. board... View Details

Keywords: Ethics; Governing and Advisory Boards; Leadership Development; Management Succession; Competitive Strategy; Technology Industry

July 2023
Case

Schuberg Philis: From Success to Significance

By: Thomas J. DeLong and Daniela Beyersdorfer

The founders of Dutch professional services firm Schuberg Philis, and the new leadership team entrusted with the day-to-day management, must set the path forward in 2019. The company has grown into a €70 million revenue strong IT provider with top ranks in the... View Details

Keywords: Management Succession; Growth Management; Change Management; Transformation; Mission and Purpose; Leadership; Leading Change; Information Technology Industry; Consulting Industry; Europe; Netherlands

February 25, 2014
Article

What Does Success Mean to You?

By: Boris Groysberg and Robin Abrahams

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March 2021 (Revised October 2021)
Supplement

Student Success at Georgia State University

By: Michael W. Toffel, Robin Mendelson and Julia Kelley

Article

Success Comes From Affirming Your Potential

By: Laura Morgan Roberts and Anthony Mayo

Keywords: Inclusion; Black Leadership; African Americans; Diversity

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March 2007 (Revised March 2012)
Case

Edward Jones in 2006: Confronting Success

By: David J. Collis and Troy Smith

When Jim Weddle took over as Managing Partner of Edward Jones in January 2006, the brokerage firm was at a critical juncture. The firm's distinctive strategy had enabled it to grow from its roots in small-town America to become the 4th largest broker in the U.S. Weddle... View Details

Keywords: Decision Choices and Conditions; Goals and Objectives; Growth and Development Strategy; Performance; Competitive Advantage; Financial Services Industry; United States