Strategy Alignment - Publications - Faculty & Research - Harvard Business School

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September 1994 (Revised May 1995)
Case

Time Life, Inc. (A)

By: David A. Garvin and Jonathan West

Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details

Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry

September–October 2016
Article

What Senior Executives Should Know About Sales

By: Frank V. Cespedes

Business is more complex, data more abundant, and more specialists are needed to stay up-to-date with functional best practices. As a senior executive, you can worry all you want about disruption, but you need a salesforce aligned with strategy to do something about... View Details

Keywords: Salesforce Management; Management Teams

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October 2023 (Revised May 2024)
Case

Governance and Growth at GenUnity

By: Brian Trelstad, Paul Healy and Annelena Lobb

Jerren Chang, CEO and co-founder of GenUnity, had to choose a strategy to scale his civic engagement-focused nonprofit. Based in Boston, Chang could grow the organization there or begin to expand to other cities. He also had to select candidates for a board of... View Details

Keywords: Growth and Development Strategy; Nonprofit Organizations; Expansion; Governing and Advisory Boards; Boston

May 1987 (Revised June 1987)
Background Note

Note on Manufacturing Resource Planning (MRP II)

By: David A. Garvin

Describes Manufacturing Resource Planning (MRP II), a production technique designed to couple business and financial plans with manufacturing plans. It is an important tool for aligning manufacturing with a company's overall strategy and goals. Describes MRPII,... View Details

Keywords: Design; Finance; Surveys; Goals and Objectives; Resource Allocation; Production; Mission and Purpose; Strategic Planning; Business Strategy

July 2004 (Revised December 2004)
Case

Timberland: Commerce and Justice

By: James E. Austin, Herman B. Leonard and James Quinn

When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to... View Details

Keywords: Business Model; For-Profit Firms; Innovation and Invention; Leadership Development; Corporate Social Responsibility and Impact; Programs; Opportunities; Alignment; Business Strategy; Value

2021
Working Paper

Soliciting Advice Rather Than Feedback Yields More Developmental, Critical, and Actionable Input

By: Hayley Blunden, Jaewon Yoon, Ariella S. Kristal and Ashley V. Whillans

Asking for feedback is a popular way to solicit third-party input at work. However, feedback seeking is only weakly related to performance, and employees often report that the feedback that they receive is unhelpful. Addressing this discrepancy, across six studies... View Details

Keywords: Feedback; Advice; Personal Development; Future Focus; Evaluative Mindset; Performance; Personal Development and Career

2015
Book

Presence: Bringing Your Boldest Self to Your Biggest Challenges

By: Amy Cuddy

We often meet life's challenges with fear and anxiety. We fail to be our best and end up feeling regretful and powerless. In Presence, Amy Cuddy presents a scientifically grounded way to align our speech and nonverbal behavior with our beliefs, abilities, and... View Details

Keywords: Negotiation; Attitudes; Emotions

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Article

Managing Alliances with the Balanced Scorecard

By: Robert S. Kaplan, David P. Norton and Bjarne Rugelsjoen

The article addresses failures in strategic alliances and illustrates, via a detailed description of the successful strategic alliance between Solvay Pharmaceuticals Inc. and Quintiles company how the creation of a strategy map and Balanced Scorecard helps align the... View Details

Keywords: Alliances; Balanced Scorecard; Employees; Alignment; Corporate Governance; Interests; Management Practices and Processes; Goals and Objectives; Partners and Partnerships

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April 2022 (Revised May 2022)
Case

Mastercard Labs (A)

By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley

When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details

08 Nov 2018
Blog Post

Long Distance Relationships: What if my partner can’t join me at HBS?

Making decisions together can be complicated. It's important to consider how your goals align with your partner’s, and sometimes they may not line up perfectly. That was the case for me when I got married just before moving to Boston and... View Details

December 2022 (Revised June 2023)
Case

KKR at CHI Overhead Doors (A)

By: Dennis Campbell and Ethan Rouen

This case examines the decision by private equity firm KKR to grant equity to every employee at portfolio company CHI Overhead Doors upon purchasing the company in 2015. The case explores whether this initiative will create shared value, growing profits through better... View Details

Keywords: Performance Improvement; Profit Sharing; Compensation and Benefits; Organizational Culture

August 2009 (Revised August 2012)
Case

Cabot Pharmaceuticals, Inc.

By: Frank V. Cespedes and John T. Gourville

Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain... View Details

Keywords: Customer Relationship Management; Employees; Resignation and Termination; Performance Evaluation; Salesforce Management; Alignment; Pharmaceutical Industry

22 Mar 2024
Blog Post

Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015)

Nneka Chime’s (MBA 2015) career path offers an alternative road map for HBS students and alumni seeking to make a difference in the world. While seeking, she aligned her professional choices with a larger mission rather than following a... View Details

Article

Using the Balanced Scorecard for Successful Health Care M&A Integration

By: Robert S. Kaplan

The failure of merged organizations to achieve stated goals is commonplace. In health care, the challenge is exacerbated by the industry’s third-party payer system and multiple stakeholders, especially the physicians in the merging entities. This article describes how... View Details

Keywords: Health Care and Treatment; Mergers and Acquisitions; Integration; Balanced Scorecard

Frank V. Cespedes

Frank Cespedes is Senior Lecturer in the Entrepreneurial Management Unit. He received his B.A. from the City College of New York, M.S. from M.I.T. and Ph.D. from Cornell University.

At Harvard, he has developed and taught a variety of MBA and executive... View Details

09 Dec 2014
News

Can Your Movie Change the World?

16 Oct 2014
News

Reframing Sales Effectiveness

March 2013
Case

Singapore Metals Limited

By: John T. Gourville

Singapore Metals Limited (SML) has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, delivers customer benefits that are many times SML's manufacturing costs. Jonathan Lee and Alex Tan of SML's Engineered Products... View Details

Keywords: Metals and Minerals; Marketing Strategy; Price; Business Strategy; Product Development; Manufacturing Industry; Consumer Products Industry; Singapore

June 2000
Case

Rebirth of the Swiss Watch Industry, 1980-1992 (A)

By: Michael L. Tushman and Daniel Radov

The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used quartz technology to lower costs dramatically. Nicolas Hayek, president of a Swiss consulting firm, is asked to help... View Details

Keywords: Information Technology; Product Development; Organizational Structure; Change Management; Alignment; Product Positioning; Brands and Branding; Management Teams; Apparel and Accessories Industry; Consumer Products Industry; Switzerland

2013
Chapter

Effective Teamwork and Collaboration

By: Heidi K. Gardner

Book Abstract: The ability to attract, develop, and retain talent has become one of the biggest competitive issues for law firms. But although talent management is now recognized as a business issue of prime importance, law firms often lack the experience, vision, and... View Details

Keywords: Talent and Talent Management; Legal Services Industry

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