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  • November 2019
  • Teaching Note

The Bundesliga in the U.S.

By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on... View Details
Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Sports Industry; Sports Industry; United States
Related
  • 13 Oct 2017
  • Video

An Exclusive Look

  • 13 Oct 2010
  • News

Nike bests Reebok

  • May 2017
  • Case

Street League Skateboarding

By: Robert F. Higgins and Christine Snively
In 2013, Street League Skateboarding, a professional skateboarding league founded in 2010, just concluded its annual Street League World Tour. The growing action-sports property had purchased time on ESPN2 to air its events, and though ESPN was the most-watched sports... View Details
Keywords: Entrepreneurship; Television Entertainment; Sports; Product Launch; Sports Industry; Sports Industry; United States
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    Stephen A. Greyser

    Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management.  A... View Details

    Keywords: sports
    • 02 Mar 2017
    • Video

    Experiencing Executive Education

    • Mar 02 2017
    • Short Film

    Experiencing Executive Education

    • 01 Jun 2023
    • HBS Case

    A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

    At age 32—feeling far removed from the violent street crimes that had consumed his teens and 20s—Larry Miller just knew he was nailing a job interview with a senior partner at Arthur Andersen. That is, until he came clean about his troubled past. Seventeen years... View Details
    Keywords: by Dina Gerdeman; Apparel & Accessories
    • 21 Mar 2016
    • Lessons from the Classroom

    When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

    Marshall, fashion model Karlie Kloss, and “Magic Mike” star Cody Horn, have attended the program, sharing business challenges and contract strategies in the same room with mid- and senior-level executives who work for studios, networks, music companies, and View Details
    Keywords: by Dina Gerdeman; Sports; Sports; Sports; Sports
    • January 2018 (Revised January 2020)
    • Case

    STRIVR: Changing the Game in Virtual Reality

    By: Rajiv Lal, Matt Denison, Robert Higgins and Scott Johnson
    The CEO of a growing virtual reality company that trains athletes must decide whether or not to stay in sports or expand into other areas. View Details
    Keywords: Virtual Reality; Strivr; Internet Of Things; Football; Retail; Training; Startup; Start-up; Start-up Growth; ＂Sports Organizations,; Experiential Marketing; Business Startups; Technological Innovation; Sports; Information Infrastructure; Applications and Software; Digital Platforms; Technology Adoption; Sports Industry; Sports Industry; Sports Industry; United States
    Related
    • 13 Jul 2016
    • Video

    An Insider's View

    • 13 Oct 2010
    • News

    Nike takes NFL apparel deal from Reebok

    • 26 Oct 2022
    • Video

    Jump Right In

    • 25 Oct 2022
    • Video

    Jump Right In (Original)

    • January 2006 (Revised March 2007)
    • Case

    Dr. Ing. h.c. F. Porsche AG (A): True to Brand?

    By: Jeffrey Fear and Carin-Isabel Knoop
    Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its... View Details
    Keywords: Diversification; Supply Chain Management; Luxury; Insolvency and Bankruptcy; Globalization; Brands and Branding; Manufacturing Industry; Auto Industry
    Related
    • Career Coach

    Cat Davidson

    Cat is a sports industry veteran (marketing/partnerships) and career-switcher (tech strategy). She enjoys assisting students interested in sports, Big Tech, or who are making career changes. She is particularly well-equipped to help... View Details
    • Jul 13 2016
    • Testimonial

    An Insider’s View

    • 16 Jul 2021
    • Video

    How Adidas Helped Monetize the Olympics

    • Web

    Achieving Personal and Professional Growth

    Listen as Lindsey Vonn, PK Subban, and other participants from The Business of Entertainment, Media, and Sports program describe their experience with the case method, and learning from the faculty as well as their fellow participants. View Details
    • 20 Jul 2021
    • News

    How Adidas Helped Monetize the Olympics (Preview Video)