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Show Results For
- All HBS Web
(386)
- People (1)
- News (78)
- Research (187)
- Events (3)
- Multimedia (1)
- Faculty Publications (55)
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- 12 Jan 2016
- First Look
January 12, 2016
practice, disciplinary rigor, and successful search for powerful generalizations help explain the lasting impact of their 1965 book, A Behavioral Theory of Labor Negotiations. Central to their argument are three important... View Details
Keywords: Carmen Nobel
- 14 Feb 2017
- First Look
First Look at New Research: February 14
working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43385 Harvard Business School Case 817-012 DataXu: Selling Ad Tech DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a... View Details
Keywords: Sean Silverthorne
- 25 Sep 2007
- First Look
First Look: September 25, 2007
of the "long tail" principle argue that lower transaction and search costs will lead to a shift away from hit content and cause more fragmentation in consumers' choices. This perspective is in sharp contrast with the more... View Details
Keywords: Martha Lagace
- 21 Feb 2017
- First Look
First Look at New Research: February 21
the ongoing transformation of the industry, we use a large database of interviews with participants in executive development programs at HBS—and executives in their sponsoring organizations—to map out the (multidimensional) objective... View Details
Keywords: Carmen Nobel
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
host of factors. Intermediary relationships, institutional commitments, legal restrictions, entrenched customer behavior, and competitive practices often limit the type and extent of changes that a firm can realistically make. 2. Within companies, channels often are... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
will be correlated with their types to achieve separation. The model's results have implications for various marketing communication tools such as advertising and sales forces. Motivating Supply Chain Behavior: The Right Incentives Can... View Details
Keywords: Martha Lagace
- 23 Feb 2010
- First Look
First Look: Feb. 23
significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising management and... View Details
Keywords: Martha Lagace
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