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Pharmaceuticals: Pipeline

service of the U.S. National Institutes of Health. Contains trials sponsored by the NIH, other federal agencies, and private industry. Studies listed in the database are conducted in 50 states and 157 countries. EU Clinical Trials... View Details

01 Jun 2008
News

New Face at Facebook

“It was the shot heard ’round Silicon Valley: Internet upstart Facebook, Inc. raided search giant Google, Inc. for a No. 2 executive it hoped would turn the social-networking Web site into a major moneymaker,” declared the Los Angeles... View Details

Keywords: News, Library, Internet, and Other Services; Information

12 May 2015
Blog Post

Just Starting to Recruit?

club-sponsored events, and more. 5) Partner with a Club - Organizations can reach targeted groups of students by connecting with relevant career-related student clubs. Work with club leaders to sponsor events, View Details

Keywords: All Industries

01 Dec 2015
News

Snapping Up Voters

Illustration by Chris Gash When Rob Saliterman (MBA 2011) started selling online political ads at Google, they were almost all destined for people already seeking political content, placed either on specific networks or in response to user searches. Over nearly four... View Details

Keywords: Sasha Issenberg

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

upwards of eight figures on an ongoing basis. For the World Cup, FIFA adds eight "Sponsors" and eight "National Supporters." The opportunities are so valuable that, once secured, a company rarely gives up its rights. These sponsorships are category exclusive, so Visa... View Details

Keywords: Garry Emmons

29 Oct 2018
Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

even seven figures because their expertise is just so valuable.” What does a digitization/tech economist do every day? Problems they work on include: Online advertising design. Advertising inventory on View Details

Keywords: by Roberta Holland; Technology; Education

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Find Books, Articles, & More | Baker Library

Find Books, Articles, & More HOLLIS Overview HOLLIS, the Harvard Library Catalog, is the library's main search and discovery tool. HOLLIS searches across the library system’s vast collection of books,... View Details

08 May 2007
First Look

First Look: May 8, 2007

paper: http://www.benedelman.org/publications/searchsafety.pdf Strategic Bidder Behavior in Sponsored Search Auctions Authors:Benjamin Edelman and Michael Ostrovsky Periodical:Journal of Decision Support... View Details

Keywords: Martha Lagace

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

content. The plan was to grow an audience of sufficient size to attract advertisers but, she says in retrospect, "It wasn't the right business model for me." Cynthia knew she wanted a positive cash flow business that could... View Details

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

"employment" of a relatively small number of these customers on behalf of a product or service can greatly improve both the efficiency and effectiveness of a marketing strategy. And it is made increasingly viable by Internet-based services. Similarly, the... View Details

Keywords: by James Heskett

Career Coach

Ellen Harris

career steps that may not be readily obvious. Her background in advertising and marketing, and subsequently Organizational Behavior and Development/Facilitation/Consulting, shaped her belief that students and alumni generally have a good... View Details

Keywords: Consulting; Consumer Products; Education; Hospitality; Manufacturing; Retail; Social Enterprise

26 Jun 2007
First Look

First Look: June 26, 2007

forecasting processes, while also trying to prepare for unexpected urgent orders and natural disasters. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107018 Google Advertising Harvard Business School... View Details

Keywords: Martha Lagace

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Lehman Brothers Deal Books | Baker Library | Bloomberg Center | Harvard Business School

Lehman Brothers Timeline Sept-Oct 2008 Video-Coverage of the Financial Crisis Download the Exhibition Catalog (PDF) Lehman Brothers Archives Lehman Brothers Deal Books Search Exhibition Lehman Brothers - Introduction 1840s – 1880s General... View Details

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Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Contemporary Black Artists at Harvard Business School Search Baker Library Search Search Search Overview SEEN AND UNSEEN... View Details

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Collection Highlights | Baker Library

most creative and innovative companies of the 20th century. 1934 Art and Industry Exhibition Photograph Collection Photographs that were on display in New York City and Chicago in an exhibition sponsored by the National Alliance of Art... View Details

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details

Keywords: Peter K. Jacobs

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on... View Details

Keywords: Re: Multiple Faculty; Sports

Career Coach

Sarah Sikowitz

has 15+ years' experience in digital media, marketing and advertising, most recently as Principal Analyst for Forrester Research, covering marketing, advertising and innovation firms. Sarah enjoys partnering with students and alumni on... View Details

04 Jun 2014
What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

some people will always need references such as brands. Others will be more adventurous, enjoying the search for new features. "At the core of human behaviour is human biology and that will not change because of information... View Details

Keywords: by James Heskett; Advertising; Advertising; Advertising

19 Jul 2019
Blog Post

Meet PRIDE, the student association for LGBTQ+ MBAs at Harvard Business School

beyond HBS. Contact the Pride Club to: Promote relevant internship or full-time opportunities to Pride members Join our mailing list for updates on cross-school and open access events Support Pride as a sponsor and receive our Resume Book... View Details