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Show Results For
- All HBS Web
(363)
- People (1)
- News (76)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
- 08 May 2007
- First Look
First Look: May 8, 2007
paper: http://www.benedelman.org/publications/searchsafety.pdf Strategic Bidder Behavior in Sponsored Search Auctions Authors:Benjamin Edelman and Michael Ostrovsky Periodical:Journal of Decision Support... View Details
Keywords: Martha Lagace
- 12 May 2015
- Blog Post
Just Starting to Recruit?
club-sponsored events, and more. 5) Partner with a Club - Organizations can reach targeted groups of students by connecting with relevant career-related student clubs. Work with club leaders to sponsor events, View Details
Keywords: All Industries
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
upwards of eight figures on an ongoing basis. For the World Cup, FIFA adds eight "Sponsors" and eight "National Supporters." The opportunities are so valuable that, once secured, a company rarely gives up its rights. These sponsorships are category exclusive, so Visa... View Details
Keywords: Garry Emmons
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
even seven figures because their expertise is just so valuable.” What does a digitization/tech economist do every day? Problems they work on include: Online advertising design. Advertising inventory on View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
"employment" of a relatively small number of these customers on behalf of a product or service can greatly improve both the efficiency and effectiveness of a marketing strategy. And it is made increasingly viable by Internet-based services. Similarly, the... View Details
Keywords: by James Heskett
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
content. The plan was to grow an audience of sufficient size to attract advertisers but, she says in retrospect, "It wasn't the right business model for me." Cynthia knew she wanted a positive cash flow business that could... View Details
- Career Coach
Hillary Mann
Professional Development resources to support students in achieving their unique career goals. As a career coach, Hillary partners with students to define their career vision and leverage job search strategies such as creatively... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
some people will always need references such as brands. Others will be more adventurous, enjoying the search for new features. "At the core of human behaviour is human biology and that will not change because of information... View Details
- Web
Collection Highlights | Baker Library
most creative and innovative companies of the 20th century. 1934 Art and Industry Exhibition Photograph Collection Photographs that were on display in New York City and Chicago in an exhibition sponsored by the National Alliance of Art... View Details
- Web
Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Contemporary Black Artists at Harvard Business School Search Baker Library Search Search Search Overview SEEN AND UNSEEN... View Details
- Fast Answer
Transforming Health Care Delivery
project sponsors Executive bios Size of organization, i.e., number of employees, revenue Capital IQ - Public and private companies and nonprofit... View Details
- 01 Oct 2001
- News
Lunch with Jack: Student Dines with GE's Welch
sponsored by Section NG that was held on campus last April to benefit Summer Search Boston (SSB). A nonprofit organization, SSB provides scholarships for summer programs to high-school students who... View Details
- Web
Startups: venture-backed, by industry, geography, funding amounts & rounds | Baker Library
etc. using sections under Company Details. In the Company Details section, click on Ownership and select Pending and Current Sponsor Backed. Under Company Details > Company Statistics , select Total Amount Raised . Enter desired values.... View Details
- 19 Jul 2019
- Blog Post
Meet PRIDE, the student association for LGBTQ+ MBAs at Harvard Business School
beyond HBS. Contact the Pride Club to: Promote relevant internship or full-time opportunities to Pride members Join our mailing list for updates on cross-school and open access events Support Pride as a sponsor and receive our Resume Book... View Details
Keywords: All Industries
- Career Coach
Rena Clark
on everything from job search strategies to transitioning from one sector to another. She’s skilled at helping people understand how to present their skills and experiences effectively, whether they’re just starting out or looking to make... View Details
Jerry Yang
money in 1995, Yang and Filo launched the search engine, Yahoo! By including advertising on their site (one of the first to do so) and by structuring deals with Netscape Navigator and others, Yahoo has been... View Details
Keywords: Computers & Electronics
- 01 Dec 2011
- News
Inside MTV’s Global Fame
integrated marketing, constantly cutting deals with advertisers not just to buy spots on MTV Europe but also to sponsor entire shows and concerts and to offer unique rewards to viewers as well. He takes... View Details
- Fast Answer
Challenges and Opportunities in the Restaurant Industry
Resources Company Analysis and Financing Company profiles on project sponsors Financial fundamentals for valuation Executive bios Size of organization, i.e., number of employees, revenue View Details
- 10 Sep 2024
- Blog Post
Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)
As a youngster, I used to create “stores” in my driveway, selling things to other neighborhood kids. It was an entrepreneurial inclination fostered by growing up in a family that owned retail stores and enjoyed telling stories of their sales. View Details
Keywords: All Industries