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- All HBS Web
(369)
- People (1)
- News (77)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (58)
- Web
Photographs & Prints | Baker Library
Photographs & Prints Our extensive visual collections include photographs, lithographs, engravings, and advertising trade cards and posters. Special Collections & Archives has more than 32,000 photographs, daguerreotypes, and stereographs... View Details
- 01 Jun 2008
- News
New Face at Facebook
“It was the shot heard ’round Silicon Valley: Internet upstart Facebook, Inc. raided search giant Google, Inc. for a No. 2 executive it hoped would turn the social-networking Web site into a major moneymaker,” declared the Los Angeles... View Details
- Web
1934 Art and Industry Exhibition Photograph Collection | Baker Library
sponsored by The National Alliance of Art and Industry and The Photographic Illustrators, Inc. The exhibition was held at Rockefeller Center, New York City, September 18-October 6, 1934, and at The Lake Side Press Galleries, November... View Details
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
- Web
Lehman Brothers Deal Books | Baker Library | Bloomberg Center | Harvard Business School
Lehman Brothers Timeline Sept-Oct 2008 Video-Coverage of the Financial Crisis Download the Exhibition Catalog (PDF) Lehman Brothers Archives Lehman Brothers Deal Books Search Exhibition Lehman Brothers - Introduction 1840s – 1880s General... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 08 May 2007
- First Look
First Look: May 8, 2007
paper: http://www.benedelman.org/publications/searchsafety.pdf Strategic Bidder Behavior in Sponsored Search Auctions Authors:Benjamin Edelman and Michael Ostrovsky Periodical:Journal of Decision Support... View Details
Keywords: Martha Lagace
- Career Coach
Sarah Sikowitz
has 15+ years' experience in digital media, marketing and advertising, most recently as Principal Analyst for Forrester Research, covering marketing, advertising and innovation firms. Sarah enjoys partnering with students and alumni on... View Details
- 12 May 2015
- Blog Post
Just Starting to Recruit?
club-sponsored events, and more. 5) Partner with a Club - Organizations can reach targeted groups of students by connecting with relevant career-related student clubs. Work with club leaders to sponsor events, View Details
Keywords: All Industries
- Career Coach
Hillary Mann
Professional Development resources to support students in achieving their unique career goals. As a career coach, Hillary partners with students to define their career vision and leverage job search strategies such as creatively... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
Jerry Yang
money in 1995, Yang and Filo launched the search engine, Yahoo! By including advertising on their site (one of the first to do so) and by structuring deals with Netscape Navigator and others, Yahoo has been... View Details
Keywords: Computers & Electronics
- Career Coach
Rena Clark
on everything from job search strategies to transitioning from one sector to another. She’s skilled at helping people understand how to present their skills and experiences effectively, whether they’re just starting out or looking to make... View Details
- Web
Startups: venture-backed, by industry, geography, funding amounts & rounds | Baker Library
etc. using sections under Company Details. In the Company Details section, click on Ownership and select Pending and Current Sponsor Backed. Under Company Details > Company Statistics , select Total Amount Raised . Enter desired values.... View Details
- Web
Global Reach | Baker Library | Bloomberg Center | Harvard Business School
Resources Credits HBS & the Case Method - Message From the Director HBS & the Case Method Site Credits Special Collections Search Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
"employment" of a relatively small number of these customers on behalf of a product or service can greatly improve both the efficiency and effectiveness of a marketing strategy. And it is made increasingly viable by Internet-based services. Similarly, the... View Details
Keywords: by James Heskett
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
content. The plan was to grow an audience of sufficient size to attract advertisers but, she says in retrospect, "It wasn't the right business model for me." Cynthia knew she wanted a positive cash flow business that could... View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
some people will always need references such as brands. Others will be more adventurous, enjoying the search for new features. "At the core of human behaviour is human biology and that will not change because of information... View Details
- Fast Answer
Transforming Health Care Delivery
project sponsors Executive bios Size of organization, i.e., number of employees, revenue Capital IQ - Public and private companies and nonprofit... View Details
- 01 Oct 2001
- News
Lunch with Jack: Student Dines with GE's Welch
sponsored by Section NG that was held on campus last April to benefit Summer Search Boston (SSB). A nonprofit organization, SSB provides scholarships for summer programs to high-school students who... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
even seven figures because their expertise is just so valuable.” What does a digitization/tech economist do every day? Problems they work on include: Online advertising design. Advertising inventory on View Details