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Show Results For
- All HBS Web
(3,101)
- People (5)
- News (362)
- Research (2,472)
- Events (11)
- Multimedia (4)
- Faculty Publications (1,751)
- March 2019
- Article
Consuming Together (versus Separately) Makes the Heart Grow Fonder
By: Ximena Garcia-Rada, Lalin Anik and Dan Ariely
Across three studies, we investigate how consumers in romantic relationships make decisions when choosing an item to share with their partner. We show that consumers will forgo their preferred alternative for an option that is more aligned with the preferences of their... View Details
Keywords: Shared Consumption; Close Relationships; Conflicting Preferences; Spending; Decision Making; Relationships; Motivation and Incentives
Garcia-Rada, Ximena, Lalin Anik, and Dan Ariely. "Consuming Together (versus Separately) Makes the Heart Grow Fonder." Marketing Letters 30, no. 1 (March 2019): 27–43.
- March 2022
- Case
DealShare: Social E-Commerce for the Indian Mass Market
By: Krishna G. Palepu and Malini Sen
Launched in September 2018, e-retail startup DealShare has created a tech-enabled model for the Indian mass market that allows customers to buy together, save money on good quality goods, and at the same time have fun. It targets customers who are still getting used to... View Details
Keywords: Business Model; Disruption; Trends; Talent and Talent Management; Customer Focus and Relationships; Value; Cost vs Benefits; Value Creation; Internet and the Web; India
Palepu, Krishna G., and Malini Sen. "DealShare: Social E-Commerce for the Indian Mass Market." Harvard Business School Case 322-099, March 2022.
- July 2012
- Article
iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks
By: Lalin Anik and Michael I. Norton
We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details
Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks
Anik, Lalin, and Michael I. Norton. "iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks." Social Influence 7, no. 3 (July 2012): 154–171.
- 2009
- Working Paper
Innovation Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-cultural Relationships
By: Roy Y.J. Chua and Michael W. Morris
Innovative solutions to pressing global problems require effective inter-cultural communication. We propose that a barrier to the sharing of ideas pertinent to innovation in inter-cultural relationships is low affect-based trust, which arise from individuals' deficits... View Details
Keywords: Interpersonal Communication; Cross-Cultural and Cross-Border Issues; Innovation and Invention; Knowledge Sharing; Trust
Chua, Roy Y.J., and Michael W. Morris. "Innovation Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-cultural Relationships." Harvard Business School Working Paper, No. 09-130, May 2009.
- July – August 2011
- Article
The Enabling Role of Social Position in Diverging from the Institutional Status Quo: Evidence from the U.K. National Health Service
By: Julie Battilana
This study examines the relationship between social position, both within the field and within the organization, and the likelihood of individual actors initiating organizational changes that diverge from the institutional status quo. I explore this relationship using... View Details
Keywords: Status and Position; Transformation; Organizational Change and Adaptation; Projects; Leading Change; Managerial Roles; Relationships; Power and Influence; Health Industry; United Kingdom
Battilana, Julie. "The Enabling Role of Social Position in Diverging from the Institutional Status Quo: Evidence from the U.K. National Health Service." Organization Science 22, no. 4 (July–August 2011): 817–834.
- 2009
- Article
Corporate Social Responsibility and the Priority of Shareholders
By: Nien-he Hsieh
Hsieh, Nien-he. "Corporate Social Responsibility and the Priority of Shareholders." Journal of Business Ethics 88, no. 4 (2009): 553–560.
- March–April 2012
- Article
The Genesis and Dynamics of Organizational Networks
By: Gautam Ahuja, Guiseppe Soda and Akbar Zaheer
An extensive body of knowledge exists on network outcomes and on how network structures may contribute to the creation of outcomes at different levels of analysis, but less attention has been paid to understanding how and why organizational networks emerge, evolve, and... View Details
Keywords: Economic Sociology; Economics And Organization; Social Networks; Organization And Management Theory; Interorganizatonal Relationships; Networks; Strategy; Change
Ahuja, Gautam, Guiseppe Soda, and Akbar Zaheer. "The Genesis and Dynamics of Organizational Networks." Organization Science 23, no. 2 (March–April 2012): 434–448.
- Article
Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations
By: Zoe Chance and Rohit Deshpandé
It is more than mere coincidence that the highest rates of HIV occur in the world's poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first part of this paper explores the economics of HIV and... View Details
Keywords: Health Disorders; Developing Countries and Economies; Poverty; Health Care and Treatment; Social Marketing; Perspective; Customer Focus and Relationships; Profit; Africa; Asia; South America
Chance, Zoe, and Rohit Deshpandé. "Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations." Special Issue on Metric and Interpretive Explorations of Macromarketing. Journal of Macromarketing 29, no. 3 (September 2009).
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
escalating, high-profile campaign against Third World debt, poverty, war and disease. “Any CEO who thinks his or her job is about maximizing shareholder value is living in the past.” Koehn, a Harvard Business School historian who has studied View Details
- 22 Feb 2000
- Research & Ideas
Social Capital Markets: Creating Value in the Nonprofit World
The Harvard Business School Initiative on Social Enterprise is embarking on a new intellectual endeavor to understand a fast-changing and fertilearena — the Social Capital Markets. For years, money given to... View Details
Keywords: by Anne Kavanagh
- 2020
- Working Paper
Social Influence in the COVID-19 Pandemic: Community Establishments’ Closure Decisions Follow Those of Nearby Chain Establishments
By: Abhishek Nagaraj, Mathijs de Vaan, Saqib Mumtaz and Sameer Srivastava
As conveners that bring various stakeholders into the same physical space, firms can powerfully influence the course of pandemics such as COVID-19. Even when operating under government orders and health guidelines, firms have considerable discretion to keep their... View Details
Keywords: COVID-19; Peer Influence; Closure Decisions; Health Pandemics; Business Ventures; Decisions; Business and Community Relations
Nagaraj, Abhishek, Mathijs de Vaan, Saqib Mumtaz, and Sameer Srivastava. "Social Influence in the COVID-19 Pandemic: Community Establishments’ Closure Decisions Follow Those of Nearby Chain Establishments." Working Paper, December 2020.
- 01 Dec 2002
- News
Building a Network for Social Enterprise in Latin America
Consortium between Universidad de San Andrés, Universidad Torcuato Di Tella, and CEDES (a public policy think tank), Argentina Faculdade de Economia, Universidade de São Paulo, Brazil The HBS Initiative on Social Enterprise (ISE) was... View Details
- June 26, 2019
- Article
The Biggest Mistakes Companies Make With Corporate Social Responsibility
There’s almost nothing worse for the corporate ego than thinking that you’re doing good and should be appreciated for it, only to find that you’re pilloried instead. The public doesn’t believe you, the community doesn’t want you, and your own employees won’t defend... View Details
Keywords: Corporate Social Responsibility and Impact; Leadership; Change; Business and Community Relations
Kanter, Rosabeth Moss. "The Biggest Mistakes Companies Make With Corporate Social Responsibility." Wall Street Journal (online) (June 26, 2019).
- December 1995
- Article
Social Structure and Alliance Formation Patterns: A Longitudinal Analysis
By: Ranjay Gulati
Gulati, Ranjay. "Social Structure and Alliance Formation Patterns: A Longitudinal Analysis." Administrative Science Quarterly 40, no. 4 (December 1995): 619–652. (This paper was part of my dissertation, which received the Free Press Best Dissertation Award at the Academy of Management in 1994.)
- Web
Social Media Guidelines for Faculty and Staff | About
Social Media Guidelines for Faculty and Staff Faculty and staff members at the School use social media in a variety of capacities, including: related to their roles as member of the HBS community (e.g., a... View Details
- September 2009
- Article
Structural Homophily or Social Asymmetry? The Formation of Alliances by Poorly Embedded Firms
By: Gautam Ahuja, Francisco Polidoro Jr. and Will Mitchell
Recent research shows that preexisting network structure constrains the formation of new interorganizational alliances. Firms that are poorly embedded in a network structure are less likely than richly embedded firms to form alliances, because they lack informational... View Details
Keywords: Interorganizational Networks; Interfirm Collaboration; Embeddedness; Networks; Joint Ventures; Alliances
Ahuja, Gautam, Francisco Polidoro Jr., and Will Mitchell. "Structural Homophily or Social Asymmetry? The Formation of Alliances by Poorly Embedded Firms." Strategic Management Journal 30, no. 9 (September 2009): 941–958.
- 2019
- Article
Brokerage and Brokering: An Integrative Review and Organizing Framework for Third Party Influence
By: Nir Halevy, Eliran Halali and Julian Zlatev
Brokerage and brokering are pervasive and consequential organizational phenomena. Prevailing models underscore social structure and focus on the consequences that come from brokerage—occupying a bridging position between disconnected others in a network. By contrast,... View Details
Keywords: Brokerage; Brokering; Social Interactions; Organizations; Relationships; Power and Influence; Framework
Halevy, Nir, Eliran Halali, and Julian Zlatev. "Brokerage and Brokering: An Integrative Review and Organizing Framework for Third Party Influence." Academy of Management Annals 13, no. 1 (2019): 215–239.
- Article
Multinationale et fermetures de filiales : les conséquences sociales et politiques de décisions économiques
By: Sabine Pitteloud and Leo Grob
À travers l’analyse détaillée de deux cas de fermeture de filiale dans les années 1970, cet article s’intéresse aux conséquences sociales et politiques multiples des décisions de désinvestissement des sociétés multinationales. La première étude de cas porte sur la... View Details
Keywords: Multinationals; Labor Relations; Corporate Citizenship; Business ＆ Government Relations; Disinvestment; Multinational Firms and Management; Business and Government Relations; Corporate Social Responsibility and Impact
Pitteloud, Sabine, and Leo Grob. "Multinationale et fermetures de filiales : les conséquences sociales et politiques de décisions économiques." Entreprises et histoire 2019/4, no. 97 (2019).
- April 2022
- Article
Consumers Value Effort over Ease When Caring for Close Others
By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
Many products and services are designed to make caregiving easier, from premade meals for feeding families to robo-cribs that automatically rock babies to sleep. Yet, using these products may come with a cost: consumers may feel they have not exerted enough effort.... View Details
Keywords: Effor; Caregiving; Close Relationships; Symbolic Meaning; Signaling; Relationships; Consumer Behavior; Perception
Garcia-Rada, Ximena, Mary Steffel, Elanor F. Williams, and Michael I. Norton. "Consumers Value Effort over Ease When Caring for Close Others." Journal of Consumer Research 48, no. 6 (April 2022): 970–990.
- September 2006
- Article
Agency and Institutions: The Enabling Role of Individuals' Social Position
By: Julie Battilana
Battilana, Julie. "Agency and Institutions: The Enabling Role of Individuals' Social Position." Organization 13, no. 5 (September 2006): 653–676.