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Publications

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      • Faculty Publications  (196)

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      • September 1994
      • Case

      Bob Fifer

      By: David A. Thomas and Doug Cohen
      Explores the life and concerns of Bob Fifer, HBS class of 1979 and CEO of Kaiser Associates. Explores the many influences on Bob's development and his subsequent career choices. It is written as a biography with extensive quotes from interviews with Bob. He describes... View Details
      Keywords: Personal Development and Career; Entrepreneurship; Identity; Leadership Style; Ethnicity; Management Teams
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      Thomas, David A., and Doug Cohen. "Bob Fifer." Harvard Business School Case 495-013, September 1994.
      • June 1994 (Revised August 1994)
      • Case

      Cunard Line Ltd.: Managing Integrated Marketing Communications

      By: Stephen A. Greyser
      Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
      Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
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      Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
      • June 1994
      • Article

      The Effects of Organizational Demographics and Social Identity on Relationships among Professional Women

      By: R. J. Ely
      Keywords: Organizations; Demographics; Identity; Relationships
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      Ely, R. J. "The Effects of Organizational Demographics and Social Identity on Relationships among Professional Women." Administrative Science Quarterly 39, no. 2 (June 1994): 203–238.
      • 1994
      • Article

      Doing Diversity: Effectively Managing Identity Group Difference in Organization

      By: D. A. Thomas
      Keywords: Diversity; Management; Identity; Groups and Teams; Organizations
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      Thomas, D. A. "Doing Diversity: Effectively Managing Identity Group Difference in Organization." Business Ethics Forum 7 (1994): 23–32.
      • 1 Aug 1992
      • Conference Presentation

      Researcher Identity As a Source of Ambivalence and Insight

      By: R. Ely and E. Yakura
      Keywords: Research; Identity
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      Ely, R., and E. Yakura. "Researcher Identity As a Source of Ambivalence and Insight." In The Self in Social Inquiry: Race, Gender and Rigor inthe Research Process. Paper presented at the Academy of Management Annual Meeting, August 01, 1992.
      • 1992
      • Book

      Becoming a Manager: Mastery of a New Identity

      By: L. A. Hill
      Keywords: Managerial Roles; Identity
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      Hill, L. A. Becoming a Manager: Mastery of a New Identity. Boston: Harvard Business School Press, 1992.
      • April 1990
      • Case

      Philip Morris Companies' ""Bill of Rights"" Sponsorship Program

      By: Stephen A. Greyser and Norman Klein
      Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details
      Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations
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      Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990.
      • 1982
      • Article

      When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words

      By: T. M. Amabile and L. Kabat
      Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or... View Details
      Keywords: Behavior; Perception; Cognition and Thinking; Judgments
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      Amabile, T. M., and L. Kabat. "When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words." Social Cognition 1 (1982): 311–335.
      • 1 Apr 1980
      • Conference Presentation

      When Self-Descriptions Contradict Behavior: Do Actions Speak Louder than Words?

      By: Teresa M. Amabile and L. Kabat
      Keywords: Behavior; Identity
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      Amabile, Teresa M., and L. Kabat. "When Self-Descriptions Contradict Behavior: Do Actions Speak Louder than Words?" Paper presented at the Eastern Psychological Association Meeting, Hartford, CT, April 1, 1980.
      • Research Summary

      Anonymity and Identity

      By: John A. Deighton
      In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details
      Keywords: Privacy; Anonymity
      • Research Summary

      Creating and Consuming Brand Meaning

      By: Jill J. Avery
      This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time.  It also explores how consumers use this meaning embedded in brands to construct their identities and live their... View Details
      • 2025
      • Chapter

      Culture and Contemporary Political Preferences

      By: Vasiliki Fouka and Marco Tabellini
      This chapter reviews the literature on the relationship between culture and political preferences. We distinguish conceptually between the direct cultural transmission of political ideology and the transmission of more primitive preferences and beliefs that influence... View Details
      Keywords: Political Preferences; Culture; Values and Beliefs; Identity; Perspective; Government and Politics
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      Fouka, Vasiliki, and Marco Tabellini. "Culture and Contemporary Political Preferences." Chap. 29 in Handbook of Culture and Economic Behavior, by Benjamin Enke, Paola Giuliano, Nathan Nunn, and Leonardo Wantchekon. Handbooks in Economics. Elsevier, forthcoming.
      • Research Summary

      Diversity, Equity, and Inclusion (DEI)

      By: Sandra J. Sucher

      In this research I develop cases and articles that provide thought-provoking, real-world examples of the ways in which social identity differences emerge and are managed in the workplace, and the skills needed to constructively engage with differences to create and... View Details

      Keywords: Diversity; Equity; Social Issues
      • Research Summary

      Managing Multiple Identities at Work

      By: Lakshmi Ramarajan
      Peoples’ work identities, which are often a deep source of meaning for them, may conflict with or complement cultural, familial, or personal identities they value. A central focus of Professor Ramarajan’s work is understanding, on the individual level, how these... View Details
      • Research Summary

      Reinvention and “Frame Flexibility”

      By: Ryan L. Raffaelli

      Adopting a radical innovation creates pressure for leaders to reframe their mental models while they also sustain their organization's existing capabilities and product category variants. Yet at key junctures in a product class and during technological change, a... View Details

      Keywords: Institutional Change; Innovation & Entrepreneurship; Diffusion Processes; Technology Adoption; Cognition and Thinking; Identity; Emotions
      • 2010
      • Other Unpublished Work

      Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

      By: Jill Avery
      An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
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      Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
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