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  • All HBS Web  (3,578)
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  • April 2021
  • Teaching Note

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher
This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details
Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
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Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Teaching Note 721-449, April 2021.
  • 09 Jul 2001
  • Research & Ideas

Does Misery Love Companies? How Social Performance Pays Off

in social initiatives. We propose a research agenda that takes these initiatives, these investments, as a starting point, and not as an ultimate policy objective. We suggest a set of questions that focus on how companies make their View Details
Keywords: by Joshua D. Margolis & James P. Walsh
  • 15 Aug 2013
  • Working Paper Summaries

Competition and Social Identity in the Workplace: Evidence from a Chinese Textile Firm

Keywords: by Takao Kato & Pian Shu
  • 02 Aug 2022
  • Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
  • Research Summary

The New Social Contract: Contractors, Firms, and Agencies

The emergence of a 'new social contract' linking employees and organizations - perhaps most notable for the absence of a promise of lifelong job security - has been widely remarked. A related trend, less noted but potentially important, has been the emergence of a... View Details
  • Article

Social Technology: An Interdisciplinary Approach to Improving Care for Older Adults

By: Arthur Kleinman, Hongtu Chen, Sue E. Levkoff, Ann Forsyth, David E. Bloom, Winnie Yip, Tarun Khanna, Conor J. Walsh, David Perry, Ellen W. Seely, Anne S. Kleinman, Yan Zhang, Yuan Wang, Jun Jing, Tianshu Pan, Ning An, Zhenggang Bai, Jiexiu Wang, Qing Liu and Fawwaz Habbal
Population aging is a defining demographic reality of our era. It is associated with an increase in the societal burden of delivering care to older adults with chronic conditions or frailty. How to integrate global population aging and technology development to help... View Details
Keywords: Health Care and Treatment; Age; Service Delivery; Information Technology; Collaborative Innovation and Invention
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Kleinman, Arthur, Hongtu Chen, Sue E. Levkoff, Ann Forsyth, David E. Bloom, Winnie Yip, Tarun Khanna, Conor J. Walsh, David Perry, Ellen W. Seely, Anne S. Kleinman, Yan Zhang, Yuan Wang, Jun Jing, Tianshu Pan, Ning An, Zhenggang Bai, Jiexiu Wang, Qing Liu, and Fawwaz Habbal. "Social Technology: An Interdisciplinary Approach to Improving Care for Older Adults." Art. 729149. Frontiers in Public Health 9 (2021).
  • 10 Feb 2023
  • Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, health agencies around the world—ranging from the World... View Details
Keywords: by Scott Van Voorhis; Health; Technology
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 2009
  • Other Unpublished Work

When Weak Ties and Social Alternatives Benefit Organizational Commitment: Evidence from Wikipedia

This study examines the social mechanisms reinforcing participant commitment to collaborative work. Previous literature largely fails to acknowledge the wider context of individual workplace commitments, or suggests that multiple concurrent work and life commitments... View Details
Keywords: Social and Collaborative Networks
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Gorbatai, Andreea Daniela. "When Weak Ties and Social Alternatives Benefit Organizational Commitment: Evidence from Wikipedia." 2009.
  • February 2009
  • Article

Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting

By: Lisa D. Ordonez, Maurice E. Schweitzer, Adam D. Galinsky and Max H. Bazerman
Goal setting is one of the most replicated and influential paradigms in the management literature. Hundreds of studies conducted in numerous countries and contexts have consistently demonstrated that setting specific, challenging goals can powerfully drive behavior and... View Details
Keywords: Goals and Objectives; Management Practices and Processes; Organizational Culture; Performance Improvement; Behavior; Motivation and Incentives
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Ordonez, Lisa D., Maurice E. Schweitzer, Adam D. Galinsky, and Max H. Bazerman. "Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting." Academy of Management Perspectives 23, no. 1 (February 2009).
  • Forthcoming
  • Article

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

By: Michelle A. Kinch and Ryan W. Buell
Prior research in social psychology has shown that when people feel anxious, they seek advice from others. However, companies that operate in high-anxiety settings (like financial services, health care, and education) are increasingly deploying self-service... View Details
Keywords: Anxiety; Self-service; Empirical Operations; Behavioral Operations; Communication Technology; Behavior; Customer Focus and Relationships; Trust; Satisfaction; Financial Services Industry
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Kinch, Michelle A., and Ryan W. Buell. "Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact." Management Science (forthcoming). (Pre-published online March 31, 2025.)
  • 06 Oct 2003
  • Research & Ideas

The Growth of the Social Enterprise

challenges of multi-site nonprofits and the facilitators and barriers to effectiveness of various multi-site, nonprofit structures. The goal of this research is to develop a framework to aid social sector... View Details
Keywords: by Carla Tishler
  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

systems and capabilities that are needed for going to and operating at scale that would take the social icon years to build. So structured correctly, an acquisition strategy can effectively marry the brand... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage
  • 20 Jan 2012
  • Working Paper Summaries

Income Inequality and Social Preferences for Redistribution and Compensation Differentials

Keywords: by William R. Kerr
  • 06 Jul 2012
  • Working Paper Summaries

Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals

Keywords: by Kathleen L. McGinn & Katherine L. Milkman; Legal Services
  • 09 Jul 2010
  • Working Paper Summaries

The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance

Keywords: by Alnoor Ebrahim & V. Kasturi Rangan
  • April 2021 (Revised March 2024)
  • Case

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher
This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details
Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
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Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Case 721-443, April 2021. (Revised March 2024.)
  • Article

Petting Away Pre-exam Stress: The Effect of Therapy Dog Sessions on Student Well-being

By: Emma Ward-Griffin, Patrick Klaiber, Hanne Collins, Rhea L. Owens, Stanley Coren and Frances S Chen
Recently, many universities have implemented programmes in which therapy dogs and their handlers visit college campuses. Despite the immense popularity of therapy dog sessions, few randomized studies have empirically tested the efficacy of such programmes. The present... View Details
Keywords: Well-being; Happiness
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Ward-Griffin, Emma, Patrick Klaiber, Hanne Collins, Rhea L. Owens, Stanley Coren, and Frances S Chen. "Petting Away Pre-exam Stress: The Effect of Therapy Dog Sessions on Student Well-being." Stress & Health 34, no. 3 (August 2018): 468–473.
  • Research Summary

Self-environment relationship and its effect on decisions under risk and uncertainty

My research seek to better understand the main cognitive and social abilities that guide our judgments, and the ways they interact with aspects of the situation to shape humans' decisions. It is currently comprised of three related... View Details

  • Article

Perceiving Freedom Givers: Effects of Granting Decision Latitude on Personality and Leadership Perceptions

By: Roy Y.J. Chua and Sheena Iyengar
A perennial question facing managers is how much decision latitude to give their employees at work. The current research investigates how decision latitude affects employees' perceptions of managers' personalities and, in turn, their leadership effectiveness. Results... View Details
Keywords: Decisions; Leadership; Perception; Employees; Performance Effectiveness; Personal Characteristics
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Chua, Roy Y.J., and Sheena Iyengar. "Perceiving Freedom Givers: Effects of Granting Decision Latitude on Personality and Leadership Perceptions." Leadership Quarterly 22, no. 5 (October 2011): 863–880.
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