Publications
Publications
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- All HBS Web
(533)
- Faculty Publications (218)
- October 2001 (Revised March 2002)
- Background Note
Implicit Predictors of Consumer Behavior
By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details
- 2001
- Working Paper
Cognitions and Behavior in Asymmetric Social Dilemmas: A Comparison of Two Cultures and Behavior
By: Kimberly A. Wade-Benzoni, Tetsushi Okmura, Jeanne M. Brett, Don A. Moore, Ann E. Tenbrunsel and Max Bazerman
- March 2001
- Case
FIRST: For Inspiration and Recognition of Science and Technology
Describes some strategic and financial issues confronting the founder and executive director of a not-for-profit organization dedicated to improving awareness of and interest in science and technology among elementary and high school students. The organization sponsors... View Details
- November 1999 (Revised March 2003)
- Case
Webvan: Groceries on the Internet
By: John A. Deighton and Kayla Bakshi
What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and... View Details
- 1999
- Chapter
Cognitions in Organizations
By: A. E. Tenbrunsel, T. L. Galvin, M. A. Neale and M. H. Bazerman
- 1999
- Article
Effects of Instructional Style on Problem-Solving Creativity
By: A. M. Ruscio and T. M. Amabile
This study sought to determine the impact of 2 differing instructional approaches on creative problem-solving performance. Eighty-two college students completed a novel structure-building task after receiving algorithmic instruction (providing a rote, step-by-step... View Details
- 1999
- Chapter
On the Role of Reinforcement Learning in Experimental Games: The Cognitive Game Theory Approach
By: Ido Erev and A. E. Roth
- December 1998 (Revised May 1999)
- Case
Specialty Medical Chemicals
By: Richard G. Hamermesh and Lucinda Doran
A new general manager is supposed to rekindle growth. Seven months later, he questions the abilities of his direct reports. An organizational psychologist is brought in to assess his people. The general manager now has to decide who to keep and how to structure his... View Details
- December 1998 (Revised April 1999)
- Case
Mind of the Market: The Tools of Cognitive Neuroscience, Primer Two
By: Gerald Zaltman and Kathryn A. Braun
- March 1998
- Teaching Note
Personality Types: The Myers-Briggs Type Indicator (TN)
By: David A. Thomas and Emily Heaphy
Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details
- March 1998
- Article
The Role of Social Context on Decisions: Integrating Social Cognition and Behavioral Decision Research
By: M. H. Bazerman and A. E. Tenbrunsel
- 1998
- Article
Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance
By: J. Ruscio, D. M. Whitney and T. M. Amabile
This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one... View Details
- 1996
- Chapter
Cognitions in Organizations
By: A. E. Tenbrunsel, T. L. Galvin, M. A. Neale and M. H. Bazerman
- 01 Apr 1995
- Conference Presentation
Effects of Planning on Problem-Solving Creativity
By: D. Whitney, J. Ruscio, Teresa M. Amabile and M. Castle
- 01 Apr 1995
- Conference Presentation
Exploratory Analysis of the Creative Process in Problem Solving
By: J. Ruscio, Teresa M. Amabile and D. Whitney
- 1995
- Article
The Positive Impact of Creative Activity: Effects of Creative Task Engagement and Motivational Focus on College Student's Learning
By: R. Conti, T. M. Amabile and S. Pollack
This study assessed the effectiveness of engaging students in a creative activity on a topic as a means of encouraging an active cognitive set toward learning that topic area. This technique was examined in three motivational contexts. Before reading a short... View Details