Smart - Publications - Faculty & Research

15 Jan 2012
News

Red Sox taking ticket resales in-house

Article

Time-to-market measures the time to have a product ready to ship. But that’s not revenue and cash. Many firms with superb R&D functions lack an understanding of what’s needed to be ready-to-sell. Meanwhile, relevant tools are increasing in scope and decreasing in cost.... View Details

Keywords: Ready-to-sell; Sales; Health Pandemics; Performance Effectiveness

Citation

Read Now

02 Apr 2012
News

Keen On... Clay Christensen: How To Escape The Innovator's Dilemma

11 Oct 2017
Video

Empowering Women Through Personal Health Data

August 2020 (Revised November 2020)
Case

Gogoro: From Electric Scooter to Energy Platform

By: Tarun Khanna and Billy Chan

The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric... View Details

Keywords: Entrepreneurship; Information Technology; Energy; Organizational Change and Adaptation; Strategy; Taiwan

Citation

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Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration. He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs. His expertise is in manufacturing, product... View Details

Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor

27 Apr 2012
News

Singapore Girl's Charms Fade as Airline Battle Heats Up

05 Feb 2020
News

Under Armour Dumped Its App, and Consumers Feel the Heartbreak

06 Dec 2017
News

Largest Mass. Companies Are Mostly Silent On GOP Tax Plans

March 2025
Case

Mobvoi's Path Through Market Challenges and Business Reinvention

By: Paul A. Gompers and Shu Lin

Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details

Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Transformation; Initial Public Offering; Business Strategy; Technology Industry; China

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22 Nov 2010
News

Seven Strategy Questions: A Simple Approach for Better Execution

Amy C. Edmondson

Amy C. Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School, a chair established to support the study of human interactions that lead to the creation of successful enterprises that contribute to the betterment of... View Details

Keywords: health care; nonprofit industry; professional services; consulting

News

Could The Delivery App Boom End Up A Bust?

July 2001 (Revised February 2004)
Case

Gerdau (A)

By: Joseph L. Bower, Luiz Felipe Monteiro and Sonja Ellingson Hout

Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Describes the evolution of the company's strategy, organization, and smart management, making it the No. 2 steel producer in Brazil. The company must decide whether to... View Details