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- All HBS Web (2,476)
- Faculty Publications (276)
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- April 1993 (Revised June 1993)
- Case
Northern Telecom (B): The Norstar Launch
By: Robert J. Dolan
Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing... View Details
Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada; United States
Dolan, Robert J. "Northern Telecom (B): The Norstar Launch." Harvard Business School Case 593-104, April 1993. (Revised June 1993.)
- 09 Jul 2014
- Research & Ideas
How Business Leaders Can Strengthen American Schools
as improved teaching and leadership talent, the use of technology in personalized learning, the Common Core State Standards Initiative, wider school choice, and a dramatic upgrade View Details
- Spring 2013
- Article
Salience in Quality Disclosure: Evidence from the U.S. News College Rankings
By: Michael Luca and Jonathan Smith
How do rankings affect demand? This paper investigates the impact of college rankings, and the visibility of those rankings, on students' application decisions. Using natural experiments from U.S. News and World Report College Rankings, we present two main... View Details
Luca, Michael, and Jonathan Smith. "Salience in Quality Disclosure: Evidence from the U.S. News College Rankings." Journal of Economics & Management Strategy 22, no. 1 (Spring 2013): 58–77.
- 03 Jun 2022
- Research & Ideas
In a Work-from-Anywhere World, How Remote Will Workers Go?
settle in a desired geographic location while retaining a job elsewhere—the best of both worlds for many people. “I see work-from-anywhere as a policy that allows the individual to control her personal... View Details
Keywords: by Kara Baskin
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
the best course of action for marketers faced with this complex new world of meaning-making? Deighton challenges his students in HBS's executive Owner/President Management... View Details
- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
chose to host conference calls in English, placing themselves on shaky linguistic ground. The recent working paper Capital Market Consequences of Non-Plain English in... View Details
Keywords: by Dina Gerdeman
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
the preferred testing ground for Phase 1 clinical trials of new drugs, the benefits of massive R&D spending and economic throw-offs are being enjoyed elsewhere, primarily in the United States and View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
to a variety of services, establish online reputation, and—eventually—find broader application in the physical world, such as for event ticketing. And major media and collectibles franchises will start moving into the NFT space—Pokémon... View Details
Keywords: by HBS News
- 06 Sep 2006
- Lessons from the Classroom
Mixing Students and Scientists in the Classroom
five or ten universities in the world where you could teach a course like this. We draw on science from labs across Harvard, and our student teams are tasked with determining if there is a View Details
- January 2017 (Revised October 2023)
- Case
Classtivity: Payal's Pirouette
By: Jeffrey J. Bussgang and Olivia Hull
A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details
Keywords: Product Pivot; Boutique Fitness; Fitness Industry; Market Sizing; Consumer Technology; Bundling; Subscription Model; Two-sided Marketplace; ClassPass; Entrepreneurship; Venture Capital; Business Startups; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Customer Value and Value Chain; Marketing Strategy; Failure; Business Strategy; Technology Industry; Health Industry; New York (city, NY)
Bussgang, Jeffrey J., and Olivia Hull. "Classtivity: Payal's Pirouette." Harvard Business School Case 817-002, January 2017. (Revised October 2023.)
- 26 Oct 2021
- Research & Ideas
What Companies Want Most in a CEO: A Good Listener
resources. That’s because today’s senior executives face a more complex, technology-driven work world in which they must coordinate diverse teams across the globe to achieve goals and solve problems, the... View Details
Keywords: by Jay Fitzgerald
- November 2016 (Revised November 2016)
- Case
Mark43
By: Thomas Eisenmann, Mitch Weiss and Halah AlQahtani
The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large and influential... View Details
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
crossed the American border.HBS Working Knowledge: As you and Lina Gálvez-Muñoz write in the first chapter of your new book, the word "multinational" usually conjures up images of American firms. You have chosen to focus on... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
- October 2002 (Revised May 2004)
- Case
Starbucks and Conservation International
By: James E. Austin and Cate Reavis
Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
- 10 Dec 2001
- Research & Ideas
Governance in India and Around the Globe
powerhouses and because India is generally very far from world standards in what constitutes good corporate governance. The success and generally positive reputation of India's software firms—in contrast to... View Details
- February 2000 (Revised September 2002)
- Case
Forever: De Beers and U.S. Antitrust Law
By: Debora L. Spar and Jennifer Burns
For over a century, the international diamond market has been dominated by one of the most successful cartels on earth. Run by the legendary De Beers Corp., the cartel has managed to keep diamond prices increasing and to prevent the defection that dooms most other... View Details
Keywords: Lawfulness; Monopoly; Luxury; Business and Government Relations; Consumer Products Industry; Mining Industry; Africa; United States
Spar, Debora L., and Jennifer Burns. "Forever: De Beers and U.S. Antitrust Law." Harvard Business School Case 700-082, February 2000. (Revised September 2002.)
- January 2017
- Case
Kada Orthopedics: A Bone of Contention
By: Kevin Schulman and Matt Strickland
Kada Orthopedics is a small implantable orthopedic device manufacturer founded by industry veterans trying to sell stable-technology products to an increasingly cost-conscious healthcare market. Although they have marginally successful product in early 2016, the... View Details
- 18 Nov 2022
- HBS Case
What Does It Take to Safeguard a Legacy in Asset Management?
actually makes you better.” An idea taking root Despite the success of his firm, Brown had not been immune to brushes with bias. Growing up in a small segregated town in... View Details
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
Gurun used a database that tracks litigation against 1,000 top firms in the US stock market, looking at all lawsuits between 1995 and 2013. They cross-referenced that with a database of advertising spending by the same companies View Details
- 13 Sep 2012
- Research & Ideas
Why Public Companies Underinvest in the Future
The next step involved creating a match sample. "The first thing we did was try to find for each public firm in the United States a private firm that was of similar size and View Details
Keywords: by Maggie Starvish