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- 23 Feb 2010
- First Look
First Look: Feb. 23
understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this in a Dynamic Probit View Details
Keywords: Martha Lagace
- 21 Apr 2009
- First Look
First Look: April 21, 2009
Industry Location Author:Arthur A. Daemmrich Abstract A consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a... View Details
Keywords: Martha Lagace
- 13 May 2014
- First Look
First Look: May 13
publicly stated goals. Publisher's link: http://hbr.org/2014/05/how-to-outsmart-activist-investors/ar/1 August 2013 Harvard Business Review Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business View Details
Keywords: Sean Silverthorne
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
long-term engagement and explore the impact of giving self-service consumers the option to interact with a person. Participants engaged in an online investing simulation who are made to feel anxious due to market downturns are less... View Details
Keywords: Sean Silverthorne
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