Screening - Publications - Faculty & Research

03 Jan 2007
First Look

First Look: January 3, 2007

for a home water purification solution results in more use of the product. Our methodology separates the screening effect of prices (charging more changes the mix of buyers) from the causal effect of prices (charging more stimulates... View Details

Keywords: Sean Silverthorne

10 Dec 2007
HBS Case

One Laptop per Child

the benefit of users of all PCs," says Quelch. Unlike most laptops, its screen is easily readable even in bright sunlight. Users can save power by switching the screen from backlit color to... View Details

Keywords: by Martha Lagace; Computer

27 Nov 2017
Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

live shots on big screens across campus. Knowing that the selfie would be temporary made people 1.2 times more likely to take and share a selfie than those in a control group, the researchers found. The promise of temporariness also... View Details

Keywords: by Rachel Layne

12 Nov 2018
Research & Ideas

'Always On' Isn't Always Best for Team Decision-Making

Essentially, subjects are shown dots on a screen representing 25 cities and asked to make a route that hits all of the cities and returns to their starting point. The goal: find the route requiring the shortest distance. “It’s actually a... View Details

Keywords: by Roberta Holland

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

Lastly, companies can set up some kind of screening process, by which only actual customers can vote, but giving out a voting code attached to products. That way, those voting are more likely to be invested in the actual outcome and may... View Details

Keywords: by Michael Blanding; Advertising

06 Nov 2013
What Do You Think?

Is Top-Down Resource Allocation on the Rise?

ideas and ventures; and the drag of middle management screening of ideas in large organizations that is absent in startups. They concluded, among other things, that the bottom-up RAP process still held the most promise if top management... View Details

Keywords: by James Heskett

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Rich and Famous." As they grew richer, pressure increased on those below to trade up. And, as they traded up, pressure increased in turn on the well-off to buy even more—the second home, the big screen TV, and the latest sport-utility... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

Sharks have been stigmatized on screen for decades, from the 1975 movie Jaws, in which a gigantic great white shark terrorizes a resort island off the coast of Massachusetts, to the 2013 movie Sharknado, in which the eponymous spout of... View Details

Keywords: by Carmen Nobel; Media & Broadcasting

08 Apr 2009
Research & Ideas

Clayton Christensen on Disrupting Health Care

screening participants in drug trials and make it possible to track and troubleshoot unexpected problems that show up after a drug is introduced into the general population, like what happened with Vioxx. The potential of this technology... View Details

Keywords: by Deborah Blagg; Health

09 Jun 2003
Research & Ideas

The Benefits of “Not Invented Here”

"false positives" and "false negatives" can occur. While most companies screen their portfolio of projects to eliminate false positives, few have processes to identify and profit from false negatives in their company. View Details

Keywords: by Sean Silverthorne

26 Jul 2016
Research & Ideas

Where will Pokémon Go with Your Personal Information?

Instead of taking big screens across the country by storm, this summer’s blockbuster has people glued to much smaller ones. Launched at the beginning of July by San Francisco-based software development company Niantic, Inc., Pokémon Go... View Details

Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

researchers also closely examined outside ads by PACs, which have appeared on many radar screens in recent years. The Democrats had more ads by the candidate than the Republicans in each of the three elections. However, in the case of the... View Details

Keywords: by Dina Gerdeman

15 Jun 2020
Research & Ideas

A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.

a situation like the current global pandemic. The case shows that if community health workers could be trained on the front lines, you might have access to capabilities to everything from initial screening to contact tracing on the back... View Details

Keywords: by Rachel Layne; Health

01 Feb 2022
What Do You Think?

Is Concierge Management an Answer to the “Big Quit”?

enough to email “goodbyes.” As one remote worker put it, “The screen (on your computer) goes blank.” The Zoom account is closed and the company wants its computer sent back. For hiring (perhaps the next day), the process is reversed, only... View Details

Keywords: by James Heskett

24 Mar 2020
Research & Ideas

These Coronavirus Heroes Show Us How Crisis Leadership Works

for COVID-19 and is currently able to run 1,000 tests per day. David A. Ricks, CEO of Eli Lilly. Under Ricks’ guidance, Lilly has teamed with AbCellera Biologics to find antibodies to disarm COVID-19. Looking for the correct antibody sequence, they have View Details

Keywords: by Bill George; Health

03 Nov 2009
First Look

First Look: Nov. 3

either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a sunk-cost effect. We develop a methodology for separating these two effects. We implement the methodology in a... View Details

Keywords: Martha Lagace

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53888 Marketplace Lending: A New Banking Paradigm? By: Vallée, Boris, and Yao Zeng Abstract—Marketplace lending relies on large-scale loan screening by investors, a major deviation from the... View Details

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

elsewhere." Going forward, he predicted, as the television screen and computer monitor converge into one "box," the banner ads that dominate the Web—but do little to engage the attention of consumers—will disappear. Another... View Details

Keywords: by James E. Aisner

04 Dec 2007
First Look

First Look: December 4, 2007

(forthcoming) Abstract We suggest that online dating frequently fails to meet user expectations because people, unlike many commodities available for purchase online, are 'experience goods': Daters wish to screen potential romantic... View Details