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May 2018 (Revised July 2018)
Supplement

EY China (B): An Emerging Giant

By: Ashish Nanda, Das Narayandas and Lisa Rohrer

The case outlines how regional managing partner (RMP) Albert Ng steered Ernst & Young (EY) China through a period of significant growth from 2009, when it was the smallest of the Big Four firms in China, to 2017, by when it had become the second largest firm. Partners... View Details

Keywords: Professional Services; International Management; Big Four; Strategy And Execution; Emerging Market; Strategy; Growth Management; Leadership; Global Range; Emerging Markets; Competitive Strategy; Accounting Industry; China

Article

The Asymmetric Experience of Positive and Negative Economic Growth: Global Evidence Using Subjective Well-being Data

By: Jan-Emmanuel De Neve, George Ward, Femke De Keulenaer, Bert Van Landeghem, Georgios Kavetsos and Michael I. Norton

Are individuals more sensitive to losses than gains in terms of economic growth? We find that measures of subjective well-being are more than twice as sensitive to negative as compared to positive economic growth. We use Gallup World Poll data from over 150 countries,... View Details

Keywords: Economic Growth; Business Cycles; Welfare; Perception; Global Range

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May 2018
Article

Using Online Prices for Measuring Real Consumption Across Countries

By: Alberto Cavallo, Erwin Diewert, Robert C. Feenstra, Robert Inklaar and Marcel P. Timmer

We show that online prices can be used to construct quarterly purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the... View Details

Keywords: Purchasing Power Parity; International Economy; Online Prices; Billion Prices Project; Economics; Macroeconomics; Price; Internet and the Web; Spending; Economy; Global Range; Measurement and Metrics

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March 2018
Course Overview Note

Corporate Strategy: Course Introduction 2018

By: Raffaella Sadun

This course overview note was prepared to aid students in Corporate Strategy. View Details

Keywords: Corporate Advantage; Resources; Scope; Organization; Corporate Strategy

March 2018
Module Note

Corporate Strategy: Scope

By: Raffaella Sadun

March 2018
Article

How Context Affects Choice

By: Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir and Wendy Wood

Due to its origins in the literature on judgment and decision-making, context effects in marketing are construed exclusively in terms of how choices deviate from utility maximization principles as a function of how choices are presented (e.g., framing, sequence,... View Details

Keywords: Decision Making; Decision Choices and Conditions; Situation or Environment; Consumer Behavior

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2018
Chapter

The Logic of Agglomeration

By: Gilles Duranton and William R. Kerr

This review discusses frontier topics in economic geography as they relate to firms and agglomeration economies. We focus on areas where empirical research is scarce but possible. We first outline a conceptual framework for city formation that allows us to contemplate... View Details

Keywords: Agglomeration; Clusters; Innovation; Cities; Industry Clusters; City; Innovation and Invention

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February 2018
Case

Montes Calcados: A Step Ahead

By: James L. Heskett and James T. Kindley

Montes Calçados (MC) is a well-known "fast-fashion" Brazilian manufacturer of casual, but fashionable, shoes for women aged 18–35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at... View Details

Keywords: Brands and Branding; Distribution Channels; Growth and Development Strategy; Marketing Strategy; Global Range; Apparel and Accessories Industry; Retail Industry

2018
Chapter

Work and Well-being: A Global Perspective

By: Jan-Emmanuel De Neve, and Council Members: A. Blankson, A. Clark, C. Cooper, H. James, C. Krekel, J. Lim, P. Litchfield, J. Moss, M. I. Norton, M. Rojas, G. Ward and A.V. Whillans

Work and employment play a central role in most people’s lives. In OECD countries, for example, people spend around a third of their waking hours engaged in paid work. We not only spend considerable amounts of our time at work, employment and workplace quality also... View Details

Keywords: Employment; Working Conditions; Happiness; Policy; Global Range

January 2018
Technical Note

The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries

By: V. Kasturi Rangan and Tricia Gregg

Using World Bank data, the note defines the Base of the Pyramid population as the 4.76 billion people living on less than $10/day. It briefly reviews the perspectives of key business articles that address this market, notably C.K. Prahalad’s work on Bottom of the... View Details

Keywords: Developing Countries and Economies; Poverty; Social Issues; Human Needs; Segmentation

January 2018 (Revised February 2018)
Technical Note

The Scope of Business at the Base of the Pyramid: Poverty in the U.S. and Other OECD Countries

By: V. Kasturi Rangan and Tricia Gregg

Using data from U.S. Census and OECD, this note defines poverty as those populations who fall below 50% of that country’s median per capita income. It then provides a brief statistical tour of six key challenges facing such populations: Income and Jobs, Healthcare,... View Details

Keywords: Poverty; Social Issues; Problems and Challenges; Global Range

January 2018 (Revised January 2024)
Supplement

Wanxiang Group: A Chinese Company's Global Strategy (C)

By: William C. Kirby, Yuanzhuo Wang and Daniel Fu

This case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership. View Details

Keywords: Electric Vehicles; Leadership Succession; Strategy; Management Succession; Global Range; Auto Industry; United States; China

January 2018
Case

Ørsted Goes Global

By: Joseph L. Bower and Elena Corsi

The European leader in offshore wind, the Danish Ørsted is building a global position and entering markets where offshore wind is nascent. The case examines the transformations in strategy leading to Ørsted’s success and the challenges of adopting that strategy in... View Details

Keywords: Off-shore Wind; Managing Global Expansion; Business Strategy; Renewable Energy; Expansion; Global Range; Market Entry and Exit

January 2018
Case

Partners In Health: Costing Primary Care in Haiti

By: Robert S. Kaplan and Mahek A. Shah

Partners in Health, a global NGO focused on delivering health care to residents of rural underserved communities, conducts a project on the cost of primary care at five sites in the Central Highlands of Haiti. It devises a simple approach for tracking the resources... View Details

Keywords: Global Health; Public Health; Health Care and Treatment; Activity Based Costing and Management; Cost Accounting; Rural Scope; Health Industry; Haiti

January 2018
Article

Big Data and Big Cities: The Promises and Limitations of Improved Measures of Urban Life

By: Edward L. Glaeser, Scott Duke Kominers, Michael Luca and Nikhil Naik

New, "big" data sources allow measurement of city characteristics and outcome variables at higher frequencies and finer geographic scales than ever before. However, big data will not solve large urban social science questions on its own. Big data has the most value for... View Details

Keywords: Analytics and Data Science; Urban Scope; City

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2018
Chapter

Transportation Cost and the Geography of Foreign Investment

By: Laura Alfaro and Maggie Chen

Falling transportation costs and rapid technological progress in recent decades have precipitated an explosion of cross-border flows in goods, services, investments, and ideas led by multinational firms. Extensive research has sought to understand the geographic... View Details

Keywords: Foreign Direct Investment; Cost; Transportation; Geographic Scope; Geographic Location

December 2017 (Revised January 2018)
Teaching Note

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty, Lauren G. Pickle and Greg Saldutte

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands such as Vegemite, the iconic Australian... View Details

December 2017 (Revised January 2022)
Supplement

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands including Vegemite, the iconic Australian... View Details

December 2017
Supplement

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands (Vegemite—the iconic Australian spread,... View Details

December 2017 (Revised February 2021)
Case

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business, which included several leading consumer brands such as Vegemite, the iconic Australian... View Details

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