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Publications

Publications

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  • All HBS Web  (460)
    • People  (2)
    • News  (89)
    • Research  (327)
    • Events  (3)
  • Faculty Publications  (79)

Show Results For

  • All HBS Web  (460)
    • People  (2)
    • News  (89)
    • Research  (327)
    • Events  (3)
  • Faculty Publications  (79)
← Page 10 of 460 Results →
  • Web

Sexual Harassment - Race, Gender & Equity

13% “I was sexually assaulted by my client and my company stood by me. I had to take time off for that but not because of anything that happened within my company. I came back to work after 4 months and moved out of sales and into HR. The... View Details
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

sort of promotion what do we really want to get out of this? Do we want to get brand awareness, brand engagement? We want people tweeting. But then the question is, how does that translate into sales down... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

transactions. For five months, the bank randomly offered customers on its websites two sales pitches—one that emphasized a credit card’s features and another that also highlighted downsides that would normally only appear in the terms and... View Details
Keywords: by Danielle Kost
  • 03 May 2010
  • Research & Ideas

What Is the Future of MBA Education?

the top U.S. business schools. A further challenge comes from the fact that companies in these industries have increasingly been promoting from within.14 In part, this is because technical work, such as View Details
Keywords: by Martha Lagace; Education
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

employed in a pilot test with the General Services Administration (GSA). Harvard Business School’s Francesca Gino. “Most of my research projects are motivated by puzzles or strange patterns of behavior I see in the real world,” she says. Vendors who make View Details
Keywords: by Carmen Nobel; Education
  • Web

2024 Reunion Presentations - Alumni

to explore methods that create a more fulfilling and productive employment experience for all. Business Development in a World That Never Stops Changing Senior Lecturer Frank Cespedes + More Info - Slides – Less Info - Slides Selling and View Details
  • 21 Apr 2021
  • Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

working parents and eldercare providers) or those interested in similar topics (baking or jigsaw puzzles) share information, recipes, items for sale or barter, and the like. Keep such forums tied to the organization’s identity and... View Details
Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

client-centric approach. It intensified virtual interactions with customers, merged sales and customer service, and boosted integration of all databases, which had been spread across functions, into a single customer resource management... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 22 Jun 2011
  • Sharpening Your Skills

Sharpening Your Skills: Motivation

Questions To Be Answered What's the best bonus program to boost sales productivity? Can companies inspire heroism in employees? Can employers promote moral behavior? Does money lead to creativity? What's The... View Details
Keywords: Re: Multiple Faculty

    Arthur A. Kent

    Kent introduced the mass production of high quality receivers. By 1926, Kent had sold more than 1 million sets, with annual sales exceeding $60 million. He was renowned for his philanthropy interests, Atwater Kent Foundation and Atwater... View Details
    Keywords: Fabricated Goods
    • 21 Jun 2004
    • Research & Ideas

    Music Downloads: Pirates—or Customers?

    Internet music piracy not only doesn't hurt legitimate CD sales, it may even boost sales of some types of music. Those were the counterintuitive findings released in March by Harvard Business School professor Felix Oberholzer-Gee and his... View Details
    Keywords: by Sean Silverthorne; Entertainment & Recreation; Music

      Harvey S. Firestone

      By securing a large tire order from Henry Ford in 1906, and aggressively promoting his tires in automobile races, Firestone was able to grow his company’s sales from $100,000 in 1901 to $15 million in 1913,... View Details
      Keywords: Automotive & Aerospace

        John C. Bogle

        Bogle is considered the pioneer of the Index Fund. Created in 1974, Bogle’s Vanguard Index 500 fund has become one of the best performers in the mutual fund marketplace. Though he was initially ridiculed for promoting indexing, Bogle’s... View Details
        Keywords: Finance

          Robert W. Woodruff

          Resisting the pressure of other board members to diversify Coca-Cola through acquisition, Woodruff was committed to promoting the company’s core mission. In keeping with this vision, Woodruff solicited the genius of advertising great... View Details
          Keywords: Food & Tobacco
          • 01 Jun 1998
          • News

          Mark Tatum

          vice president of the university's Black Alumni Association. Working at Procter & Gamble after graduation, he was promoted four times in four years, eventually becoming an award-winning corporate account executive. As a regional View Details
          Keywords: Susan Young; photograph by Webb Chappell

            Mills B. Lane, Jr.

            Taking over the small southern bank after the death of his father, Lane went on to build it into one of the largest and most profitable banks in the Southeast. Lane shook up the staid banking community by employing a variety of marketing and View Details
            Keywords: Finance
            • Web

            Finance Club | MBA

            Finance Club All recognized student clubs are part of a 501(c)(3) non-profit tax exempt organization, called Student Clubs of HBS, Inc. Each student club at Harvard Business School (HBS) is open to all matriculated HBS students and their registered partners. ---------... View Details
            • 01 Jun 2006
            • News

            Banking on Success

            success: “It’s all about having the best systems, the best people, the best products, and the best risk controls,” he told Fortune (April 3, 2006). Since arriving at JPMorgan, Dimon has driven down costs, consolidated systems, and View Details
            Keywords: Management
            • Web

            1934 Art and Industry Exhibition Photograph Collection | Baker Library

            sponsored by The National Alliance of Art and Industry and The Photographic Illustrators, Inc. The exhibition was held at Rockefeller Center, New York City, September 18-October 6, 1934, and at The Lake Side Press Galleries, November 1934. The intended purpose of the... View Details
            • 22 Oct 2018
            • Sharpening Your Skills

            Motivate Me, Please

            governments to get citizens to do the right thing. Hiding From Managers Can Increase Your Productivity Forget management by walking around. Decreasing workplace transparency can increase worker productivity. Money and Quotas Motivate the View Details
            Keywords: by Sean Silverthorne
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