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    • News  (54)
    • Research  (328)
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Show Results For

  • All HBS Web  (427)
    • People  (1)
    • News  (54)
    • Research  (328)
    • Events  (3)
    • Multimedia  (2)
  • Faculty Publications  (176)
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  • 10 Nov 2009
  • First Look

First Look: Nov. 10

insider stock purchases are significantly greater after SOX than before. Abnormal trading volumes around filings of insider sales are also greater post-SOX on average, but stock returns are not more negative. However, once controlling for... View Details
Keywords: Martha Lagace
  • 06 Jun 2016
  • Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

the successful management of all financial aspects of a business venture. Sales. Measures skills and behaviors needed to build an effective sales organization and sales channel... View Details
Keywords: by HBS Working Knowledge
  • January 2016
  • Case

Haiti Hope: Innovating the Mango Value Chain

By: Amy C. Edmondson and Jean-François Harvey
This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 million five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the... View Details
Keywords: Sustainability; Economic Development; Corporate Social Responsibility; Emerging Country; Teaming; Public-private Partnership; Inter-organizational Relationships; Collaboration; Strategy Implementation; Agricultural Commodity; Plant-Based Agribusiness; Public Sector; Supply Chain Management; Customer Value and Value Chain; Corporate Social Responsibility and Impact; Learning; Partners and Partnerships; Private Sector; Developing Countries and Economies; Social Enterprise; Food and Beverage Industry; Agriculture and Agribusiness Industry; Haiti
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Edmondson, Amy C., and Jean-François Harvey. "Haiti Hope: Innovating the Mango Value Chain." Harvard Business School Case 616-040, January 2016.
  • 08 Oct 2020
  • Research & Ideas

Keep Your Weary Workers Engaged and Motivated

necessities of social distancing attenuate or alter the traditional organizational levers. Several CEOs observed: “Keeping spirits high in a sales environment. At the moment our sales force has to work twice... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

largest, most professionally managed global companies find it hard to predict the success of product launches, and can stumble badly. One estimate is that 90 percent of new fragrance launches fail. Getting the word out to consumers, and getting product through the... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

B. Yoffie Publication:Journal of Economic Perspectives Abstract The patent market consists mainly of privately negotiated, bilateral transactions, either sales or cross-licenses, between large companies. There is no eBay, Amazon, New York... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2016
  • First Look

January 19, 2016

reducing the optimal taxation level. We find evidence consistent with these predictions and the entrepreneurial channel using data from the Longitudinal Business Database of the U.S. Census Bureau. The marginal effect of taxation for... View Details
Keywords: Sean Silverthorne
  • July 2017
  • Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

Fragmented upstream and downstream channels instead persist, with strong odds against upstream suppliers waging a successful defense of material interests. Such distinctive industrial structures, we show, were a direct result of whether... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the... View Details
Keywords: by Dina Gerdeman
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

singer of U2, to announce a partnership to channel proceeds from holiday beverage sales to the Global Fund in support of AIDS relief programs in Africa. The New Orleans conference was a turning point for... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 24 Mar 2015
  • First Look

First Look: March 24

marginal benefit of higher capital requirements related to this channel significantly exceeds the marginal cost, indicating that U.S. capital requirements have been sub-optimally low. Download working paper:... View Details
Keywords: Sean Silverthorne
  • June 2013 (Revised March 2014)
  • Case

Hennes & Mauritz, 2000

By: John R. Wells and Galen Danskin
In 2000, Hennes & Mauritz (H&M) was the second-largest and most global player in the fashion retail business. It operated 682 stores, 80% of them outside its home country of Sweden, and achieved revenues of $3.0 billion and operating profits of $375 million. In 1999,... View Details
Keywords: Strategy; Strategy Alignment; Strategic Planning; Fashion; Risk Management; Competition; Problems and Challenges; Management Teams; Globalized Firms and Management; Expansion; Distribution Channels; Retail Industry; Fashion Industry; Sweden
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Wells, John R., and Galen Danskin. "Hennes & Mauritz, 2000." Harvard Business School Case 713-509, June 2013. (Revised March 2014.)
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

Rush Limbaugh. Stern was an especially effective spokesperson. He got to know the founders of the business personally and conveyed to his listeners a genuine and infectious regard for the products and the people behind them. The brand's distribution View Details
Keywords: by John Deighton; Food & Beverage
  • 16 Dec 2014
  • First Look

First Look: December 16

international provision of tertiary and quaternary care), new opportunities in a broader range of services and treatment channels (e.g., telemedicine, mobile health, enterprise learning, and training for other health care systems), or... View Details
Keywords: Sean Silverthorne
  • November 2006
  • Case

Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (A)

By: James K. Sebenius and Ellen Knebel
Describes the retailer-supplier negotiations of Frey Farms Produce in its growth from a small local produce supplier to becoming a supplier for Wal-Mart, the world's largest retailer. The (A) case sets up three negotiations led by Sarah Talley of Frey Farms Produce in... View Details
Keywords: Negotiation; Distribution Channels; Sales
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Sebenius, James K., and Ellen Knebel. "Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (A)." Harvard Business School Case 907-003, November 2006.
  • 05 Jul 2022
  • What Do You Think?

Have We Seen the Peak of Just-in-Time Inventory Management?

distribution channel on overall inventory levels and costs. One thing that may have helped generate the HBS offer was an experiment I performed using my own crude version of what would become known as the “beer game.” In my approach, my... View Details
Keywords: by James Heskett; Manufacturing; Shipping; Transportation
  • 01 Feb 2022
  • Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

What if more managers at big corporations channeled some of the same magic that helped Tesla CEO Elon Musk and Amazon founder Jeff Bezos lead their startups to great success? Large companies are actually fertile ground for innovation;... View Details
Keywords: by Lane Lambert
  • July 2019 (Revised March 2020)
  • Case

At-Bay Cyber Insurance

By: Marco Di Maggio and David Lane
At-Bay was a cyber insurance startup that offered companies coverage against a wide array of cyber risks—exposure to which the firm was able to quickly assess and price on the basis of technical expertise that traditional insurance carriers lacked. In mid-2019, At-Bay... View Details
Keywords: Business Startups; Insurance; Disruptive Innovation; Risk Management; Product Marketing; Distribution Channels; Information Technology; Salesforce Management; Insurance Industry
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Di Maggio, Marco, and David Lane. "At-Bay Cyber Insurance." Harvard Business School Case 220-005, July 2019. (Revised March 2020.)
  • 26 Nov 2001
  • Op-Ed

Why Corporate Budgeting Needs To Be Fixed

the total value of the company. We saw such erosion in the two examples presented earlier. We see it as well in the common practice of channel stuffing—when managers ship loads of products to distributors to meet immediate View Details
Keywords: by Michael C. Jensen
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