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- All HBS Web
(852)
- People (2)
- News (251)
- Research (508)
- Multimedia (1)
- Faculty Publications (79)
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- 24 Mar 2015
- First Look
First Look: March 24
is the recent expansion of the company into value-added protein products in a division called JBS Foods. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515066-PDF-ENG Harvard Business School Case 515-069 Note on Agriculture... View Details
Keywords: Sean Silverthorne
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
surprisingly then, the day after the Super Bowl, the sales of antacids are higher by about 20 percent. Sixteen million people call in sick to work. The week leading up to the game there's a Super Bowl lift... View Details
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
filing for bankruptcy in the courts often results in a forced wind-down of the business. Management is replaced by a trustee or administrator (who is often an accountant or lawyer by training), the firm’s assets are sold off, and proceeds from asset View Details
- 23 Jun 2003
- Research & Ideas
Building a Better Buyer-Seller Relationship
increased sales over time. "If you get in with fewer customers for a long time, you get a greater share of wallet from the fewer customers" (as opposed to more mass market customers), he said. 2) Manufacturing costs went down.... View Details
Keywords: by Martha Lagace
- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
value. Through their leadership they encouraged other corporate leaders to embrace this multi-stakeholder approach. Harvard Business School’s Michael E. Porter called this idea “creating shared value” in January 2011. Let’s examine how... View Details
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
global poverty; their target is to donate 10% of their profits, but as a new capital-intensive business they give 2% of their revenue. Their income streams are mainly direct-to-consumer sales along with corporate View Details
Keywords: Carmen Nobel
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
markets, but they can create new growth. The disruption of integrated steel mills by steel minimills demonstrates how low-end disruptors harness what we call asymmetries of motivation. Minimills first took hold in the steel industry in... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
top-down, generic approaches to communicating their plans with their employees. Although mass emails and newsletters are not problematic in and of themselves, they are no substitute for the kind of communication this moment calls... View Details
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The current economic crisis has been blamed... View Details
Keywords: by John Quelch
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
1989 about service in the auto industry, Ford Motor Co.: Dealer Sales and Service, puts it best: “Nothing much has changed over 25 years. The experience is still generally awful.” Sure, there have been pockets of customer-service... View Details
- 10 Jan 2012
- First Look
First Look: January 10
inspired by the mission of the A.R.T.-to expand the boundaries of theater-hastened a shift in the A.R.T. business model. Her new plans included operating two unique segmented venues, creating and presenting varied content that aimed to be both challenging and popular,... View Details
Keywords: Sean Silverthorne
- 01 Feb 2022
- Book
Innovation Isn’t Just for Startups: How Big Companies Can Succeed
support], at least initially. Andrew Binns: They are exactly the same and completely different, right? They're exactly the same in that they look for something wrong in the world they want to fix. They all have this insight, you know, we View Details
Keywords: by Lane Lambert
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
brand of colorful Swatch watches. A portmanteau of "second watch," Swatch essentially introduced the idea of an inexpensive quartz watch as a fashion accessory. The strategy was wildly successful, with sales exceeding 50 million... View Details
- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
the company." Borne of those interviews, the book advocates an approach called "organizational conversation," which applies to all processes a company uses to circulate information across the organization, rather than just from the top... View Details
Keywords: by Carmen Nobel
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
will appear in a forthcoming issue of the Journal of Marketing Research. The research could help retailers and marketers decide when it's best to lead with price, which products work best with that strategy, and how to frame sales... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
reorient based on the new realities. While team launches set the course of a group at the moment it comes together, relaunches act as resets. The COVID-19 pandemic upending routines calls for relaunches to help leaders and team members... View Details
Keywords: by Sean Silverthorne
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
by nearly 1,000 female sales agents across the country. How did Walker journey from the cotton fields to the status of an enterprising businesswoman, perhaps even the first self-made African American millionaire in the United States? Her... View Details
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
the more eclectic business careers of the last few decades. His entrepreneurial journey culminated (at least temporarily) in the sale of his electric toothbrush company to Procter & Gamble for almost a half-billion dollars. Not bad... View Details
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
employees. For example, most firms depend on the continuing high regard of their customers. Repeat sales are essential. To achieve this the product or service needs to engage customers in terms of all four drives. Hence firms need to... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
doing that, and waste a lot of money on sales and marketing trying to sell that wrong product," says Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School. "It takes a lot of time, time... View Details