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Publications

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      • 2018
      • Book

      Driving Digital Strategy: A Guide to Reimagining Your Business

      By: Sunil Gupta
      Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve efficiency,... View Details
      Keywords: Marketing; Information Technology; Transformation; Strategy; Competitive Advantage; Value Creation; Customer Focus and Relationships; Organizational Structure; Digital Strategy
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      Gupta, Sunil. Driving Digital Strategy: A Guide to Reimagining Your Business. Boston: Harvard Business Review Press, 2018.
      • July 2018
      • Case

      Hironobu Tsujiguchi and His Sweet Revolution

      By: Boris Groysberg and Naoko Jinjo
      Hironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a pastry chef. Instead of spending most of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and... View Details
      Keywords: Relevance; Entrepreneurship; Diversification; Personal Development and Career; Decision Making; Food and Beverage Industry; Japan
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      Groysberg, Boris, and Naoko Jinjo. "Hironobu Tsujiguchi and His Sweet Revolution." Harvard Business School Case 419-011, July 2018.
      • Article

      Evaluating the Effectiveness of Corporate Compliance Programs: Establishing a Model for Prosecutors, Courts, and Firms

      By: Eugene F. Soltes
      When prosecutors, courts, and regulators make charging and sentencing decisions, they must evaluate whether firms have effective compliance programs. Such evaluations are difficult because of the challenges associated with measuring effectiveness. Notably, these... View Details
      Keywords: Corporate Governance; Governance Compliance; Performance Effectiveness; Performance Evaluation
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      Soltes, Eugene F. "Evaluating the Effectiveness of Corporate Compliance Programs: Establishing a Model for Prosecutors, Courts, and Firms." NYU Journal of Law & Business 14, no. 3 (Summer 2018): 965–1011.
      • May 2018 (Revised October 2019)
      • Case

      Managing the Future of Work

      By: William R. Kerr, Allison Ciechanover and Jeff Huizinga
      By 2019, leaders from the public and private sector had become increasingly anxious about how advanced technologies and aging global populations could affect labor markets, workplaces, and workers’ lives. Some analysts forecasted that hundreds of millions of workers... View Details
      Keywords: Labor Markets; Workplace; Employment; Technological Innovation; Demographics; Organizational Change and Adaptation; Change Management; Problems and Challenges; Opportunities
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      Kerr, William R., Allison Ciechanover, and Jeff Huizinga. "Managing the Future of Work." Harvard Business School Case 818-128, May 2018. (Revised October 2019.)
      • May 2018 (Revised July 2022)
      • Teaching Plan

      JetBlue: Relevant Sustainability Leadership (A) & (B)

      By: George Serafeim and David Freiberg
      Teaching Note for HBS No. 118-030. View Details
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      Serafeim, George. "JetBlue: Relevant Sustainability Leadership (A) & (B)." Harvard Business School Teaching Plan 118-116, May 2018. (Revised July 2022.)
      • March 2018
      • Module Note

      Module Note for Instructors: Responsibilities to Society

      By: Nien-hê Hsieh
      This note outlines a framework to help managers discern and deliver on their responsibilities to society that has been taught in the “Responsibilities to Society” module in Leadership and Corporate Accountability (LCA), a semester-long, first-year required course for... View Details
      Keywords: Corporate Social Responsibility and Impact; Leadership; Society
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      Hsieh, Nien-hê. "Module Note for Instructors: Responsibilities to Society." Harvard Business School Module Note 318-125, March 2018.
      • March 2018
      • Article

      How Context Affects Choice

      By: Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir and Wendy Wood
      Due to its origins in the literature on judgment and decision-making, context effects in marketing are construed exclusively in terms of how choices deviate from utility maximization principles as a function of how choices are presented (e.g., framing, sequence,... View Details
      Keywords: Decision Making; Decision Choices and Conditions; Situation or Environment; Consumer Behavior
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      Thomadsen, Raphael, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, and Wendy Wood. "How Context Affects Choice." Special Issue on 2016 Choice Symposium. Customer Needs and Solutions 5, nos. 1-2 (March 2018): 3–14.
      • February 2018 (Revised October 2018)
      • Case

      Wellington Global Impact

      By: Shawn Cole and Lynn Schenk
      Wellington Global Impact is one of the first public equities impact investing strategies in the market. The case explores how the strategy was developed at Wellington, including an analysis of the culture that supported its development. It also explores the difficulty... View Details
      Keywords: Finance; Impact Investing; Investment; Strategy; Corporate Social Responsibility and Impact; Organizational Culture; Analysis
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      Cole, Shawn, and Lynn Schenk. "Wellington Global Impact." Harvard Business School Case 218-067, February 2018. (Revised October 2018.)
      • 2017
      • Article

      Frictions or Mental Gaps: What's Behind the Information We (Don't) Use and When Do We Care?

      By: Benjamin Handel and Joshua Schwartzstein
      Consumers suffer significant losses from not acting on available information. These losses stem from frictions such as search costs, switching costs, and rational inattention, as well as what we call mental gaps resulting from wrong priors/worldviews, or relevant... View Details
      Keywords: Information; Consumer Behavior
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      Handel, Benjamin, and Joshua Schwartzstein. "Frictions or Mental Gaps: What's Behind the Information We (Don't) Use and When Do We Care?" Journal of Economic Perspectives 32, no. 1 (Winter 2018): 155–178.
      • 2018
      • Book

      Horngren's Cost Accounting: A Managerial Emphasis

      By: Srikant M. Datar and Madhav Rajan
      Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for... View Details
      Keywords: Cost Accounting; Management
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      Datar, Srikant M., and Madhav Rajan. Horngren's Cost Accounting: A Managerial Emphasis. 16th ed. Pearson Education, 2018.
      • 2018
      • Chapter

      The Trust Imperative

      By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin
      CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details
      Keywords: Trust; Business and Stakeholder Relations; Communication
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      Edelman, Richard, Stephen A. Greyser, E. Bruce Harrison, and Tom Martin. "The Trust Imperative." Chap. 3 in The New Era of the CCO: The Essential Role of Communication in a Volatile World, edited by Roger Bolton, Don W. Stacks, and Eliot Mizrachi. New York: Business Expert Press, 2018.
      • January 2018 (Revised January 2021)
      • Background Note

      Customer Lifetime Social Value (CLSV)

      By: Elie Ofek, Barak Libai and Eitan Muller
      One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details
      Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management
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      Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
      • 2018
      • Conference Presentation

      From Pixels to Moral Judgment: Extracting Morally Relevant Information in Minds and Machines

      By: J. De Freitas, A. Hafri, G. A. Alvarez and D. L. K. Yamins
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      De Freitas, J., A. Hafri, G. A. Alvarez, and D. L. K. Yamins. "From Pixels to Moral Judgment: Extracting Morally Relevant Information in Minds and Machines." Paper presented at the Annual Meeting of the Vision Sciences Society, St. Pete Beach, FL, 2018.
      • Article

      Your Visual System Provides All the Information You Need to Make Moral Judgments about Generic Visual Events

      By: Julian De Freitas and George A. Alvarez
      To what extent are people's moral judgments susceptible to subtle factors of which they are unaware? Here we show that we can change people’s moral judgments outside of their awareness by subtly biasing perceived causality. Specifically, we used subtle visual... View Details
      Keywords: Moral Judgment; Perceived Causality; Visual Illusions; Moral Sensibility; Judgments
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      De Freitas, Julian, and George A. Alvarez. "Your Visual System Provides All the Information You Need to Make Moral Judgments about Generic Visual Events." Cognition 178 (September 2018): 133–146.
      • 30 Nov 2017
      • Conference Presentation

      From Pixels to Moral Judgment: Extracting Morally Relevant Information in Minds and Machines

      By: Julian De Freitas
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      De Freitas, Julian. "From Pixels to Moral Judgment: Extracting Morally Relevant Information in Minds and Machines." Paper presented at the Cognition, Brain, & Behavior Research Seminar, Harvard University, Cambridge, MA, November 30, 2017.
      • October 2017 (Revised October 2022)
      • Case

      JetBlue: Relevant Sustainability Leadership (A)

      By: George Serafeim
      In 2017, JetBlue, the airline founded on the mission to “bring humanity back to air travel,” was considering becoming one of the first companies to report its sustainability performance according to the Sustainability Accounting Standards Board (SASB) standards. SASB... View Details
      Keywords: Sustainability; Metrics; Leadership And Change Management; Airlines; Innovation; Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Sustainability Reporting; Change Management; Leadership; Financial Reporting; Environmental Sustainability; Mission and Purpose; Reports; Competitive Strategy; Measurement and Metrics; Corporate Social Responsibility and Impact; Air Transportation Industry; United States
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      Serafeim, George, and David Freiberg. "JetBlue: Relevant Sustainability Leadership (A)." Harvard Business School Case 118-030, October 2017. (Revised October 2022.)
      • Article

      Anti-imperialism: The Leninist Legacy and the Fate of World Revolution

      By: Jeremy Friedman and Peter Rutland
      The most important of Lenin’s writings was, arguably, Imperialism: the Highest Stage of Capitalism. That work shifted the focus from workers’ struggles within one country to the dynamics of capitalism as a global system. The Leninist project thereby inextricably... View Details
      Keywords: Economic Systems; Global Range; History
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      Friedman, Jeremy, and Peter Rutland. "Anti-imperialism: The Leninist Legacy and the Fate of World Revolution." Special Issue on 1917–2017, The Russian Revolution a Hundred Years Later. Slavic Review 76, no. 3 (Fall 2017): 591–599.
      • October 2017
      • Article

      Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions

      By: Anoop R. Menon and Dennis Yao
      This paper proposes an approach for modeling competitive interactions that incorporates the costs to firms of changing strategy. The costs associated with strategy modifications, which we term “repositioning costs,” are particularly relevant to competitive interactions... View Details
      Keywords: "Repositioning Costs; Strategy Dynamics; Strategic Interaction; Capabilities; Cost; Strategy; Change; Game Theory; Organizational Change and Adaptation
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      Menon, Anoop R., and Dennis Yao. "Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions." Strategic Management Journal 38, no. 10 (October 2017): 1953–1963.
      • 2017
      • Working Paper

      International Business and Emerging Markets: A Long-Run Perspective

      By: Geoffrey Jones
      This working paper explores long-run patterns in the strategies of international business in developing countries. There was a massive wave of Western multinational investment in the developing world during the first wave of globalization before the 1920s. The... View Details
      Keywords: Multinational Firms and Management; Developing Countries and Economies; History; Emerging Markets; Problems and Challenges
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      Jones, Geoffrey. "International Business and Emerging Markets: A Long-Run Perspective." Harvard Business School Working Paper, No. 18-020, September 2017.
      • 2017
      • Chapter

      High Stakes Negotiation: Indian Gaming and Tribal/State Compacts

      By: Gavin Clarkson and James K. Sebenius
      Although Indian tribes and the surrounding states were often bitter enemies throughout much of the history of the United States, recently tribes and states have been able to work cooperatively in a number of areas. In some instances, Congress has mandated such... View Details
      Keywords: Indian Gaming; Negotiation; Regulation; Tribal Sovereignty; Sovereign Finance; Negotiation Participants; Relationships; Cooperation; Connecticut
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      Clarkson, Gavin, and James K. Sebenius. "High Stakes Negotiation: Indian Gaming and Tribal/State Compacts." Chap. 8 in American Indian Business: Principles and Practices, edited by Deanna M. Kennedy, Charles Harrington, Amy Klemm Verbos, Daniel Stewart, Joseph Gladstone, and Gavin Clarkson, 130–161. Seattle: University of Washington Press, 2017.
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