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- Faculty Publications (95)
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- All HBS Web (374)
- Faculty Publications (95)
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
incentive—$300 to customers who opened particular cards and charged $1,000 to them during the first 90 days. Although the promotion helped Commonwealth Bank attract more customers, they didn’t spend as much or stay as long as those gained... View Details
Keywords: by Danielle Kost
- Web
2024 Reunion Presentations - Alumni
where everyone can thrive Communicate powerfully as a leader Go fast by empowering your team Can Consumers, Big Tech, and Retailers Fix Health Care? Professor Robert Huckman (PHDBE 2001) No additional materials available + More Info –... View Details
- Profile
Casey Gerald
book of second-year EC colleagues. When he wanted to know more about consumer goods in Asia, he found an expert on retailing in Japan through the Retail & Luxury Goods Club. “Second,” says Casey, “HBS is... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
clients with supply chain solutions. With five distribution centers and three logistics warehouses, and over 1,000 employees, Logistics previously managed more than 50 outbound orders per day to refill stores and retail locations for its... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
century? Today, the world’s largest taxi company (Uber) owns no cars; the world’s largest provider of accommodations (Airbnb) owns no real estate; and the world’s largest retailer (Alibaba) owns no inventory. Modern platform thinking has... View Details
Keywords: by Martha Lagace
- Teaching Interest
Overview
Globalization and Emerging Markets (Elective Course)
The world order has changed significantly in the last two decades. The influence of western-style varieties of capitalism has been challenged by new forms of capitalism that rely less on private enterprise and on the... View Details
Keywords: Globalization; Strategy; Macroeconomics; State Capitalism; Political Economy; Emerging Markets; Multinational Firms and Management; Global Strategy; Economics; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; China; Africa; Dubai; Pakistan; India; Brazil; Russia; Cuba; Argentina
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
given that they're exchanging what they hope is a boost in demand for sure losses on the logistics side," says Harvard Business School Assistant Professor Donald Ngwe. Shipping Fees and Product Assortment in Online Retail explores... View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
when they offered the promotion. But it isn't clear that the promotion actually caused this. We wanted to get real data. It is difficult to get sample data from retailers; it takes a lot on their end to supply samples. We chose grocery... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
anticipation of the holiday season, the retailer introduced a $115 leather wallet on its website that came in five colors. In an effort to promote sales after the holiday, the View Details
- 30 Jan 2012
- News
Shopping Around
Calabrese: "Never mistake motion for action." Courtesy Julia Calabrese A commercial real-estate mogul who quotes Hemingway? That would be Julia Calabrese (OPM 22, 1995), CEO at London-based McArthurGlen Group UK Ltd., a leading owner, manager, and developer of designer... View Details
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
faced. There is also a second cause, one that has its roots in the changing shopping experience. During the 1960s, European retailing began moving away from personalized service and toward new self-service sales formats. Abetted by the... View Details
- 01 Apr 2001
- News
Jimmy Lai Chee-ying: Rags, Riches, and Risk
his way up the job ladder at a garment factory, in due course becoming plant manager. By speculating in the stock market, he turned bonus money into enough cash to start his own clothes-making operation, which eventually became Giordano, a wildly successful casual... View Details
- 01 Oct 1998
- News
Short Takes
new working paper, "How Promotions and Stockpiling Affect Brand Competition," HBS assistant professor Samuel S. Chun looks at the ways in which retailers influence competition among manufacturers when they... View Details
Keywords: Eileen K. McCluskey
H. Stanley Marcus
Taking control of the company from his father in 1950, Marcus was instrumental in promoting the exclusivity and uniqueness of the Neiman-Marcus brand. Through extravagant in-store promotional events and... View Details
Keywords: Retail
- 03 Jun 2015
- What Do You Think?
Is the Time Right for Self-Management?
organizations?" Others saw limited potential in the concept. As Edward Hare put it, "There are some people capable of managing themselves in a larger organization but many who can't This strikes me as another of those 'ideas' View Details
- 12 Dec 2012
- Research & Ideas
Power to the People: The Unexpected Influence of Small Coalitions
caps. "These measures were not put in place because of the concentrated lobbying power of France's consumer lending sector," Trumbull says. Instead, French politicians worked closely with industry and family groups to develop regulations that View Details
Keywords: by Kim Girard
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
delay to the 787 is not likely to give the equally-hyped (and delayed) Airbus 380 any competitive advantage. The story at Apple is less benign and that explains why the stock was hammered harder. The iPhone was heavily promoted at the... View Details
- 01 Feb 2002
- News
Design Fair
of Pinball, pictured at far right. The team, in collaboration with the Design Continuum and the MIT Media Lab, created a system for fashion retail stores that utilizes weight-sensitive floor tiles in order to know where shoppers are... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
advantage. Most of these retailers allowed consumers to buy on credit. Many, such as Marshall Field's, issued a store charge card to good customers. Charge cards and other possibilities for buying cosmetics on credit were particularly... View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
Therefore, the advertising-based business model has had only limited success on social networking sites. If the purpose of advertising is to influence consumers' purchases, our research shows that there is another way to influence their behavior. Imagine that Sony... View Details