Retail Expansion Strategy - Publications - Faculty & Research - Harvard Business School

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08 Jul 2013
Research & Ideas

Everything Must Go: A Strategy for Store Liquidation

It's an unhappy yet unavoidable fact: Sometimes, retail chains go out of business. Moreover, even healthy chains periodically must close down some existing stores. When stores have to be liquidated—when "everything must go"—a... View Details

Keywords: by Julia Hanna; Retail

January 2007
Article

Introducing the First Management Control Systems: Evidence from the Retail Sector

By: Tatiana Sandino

Focusing on a sample of US retailers, I study the management control systems (MCS) that firms introduce when they first invest in controls, and identify four categories of initial MCS, which are defined in terms of the purposes these MCS fulfill. The first category,... View Details

Keywords: Management Control Systems; Entrepreneurial Organizations; Firm Growth; Corporate Strategy; Entrepreneurship; Management Systems; Growth and Development Strategy

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1982
Chapter

The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling

By: A. Michael Spence and M. E. Porter

Keywords: Plant-Based Agribusiness; Duopoly and Oligopoly; Food; Performance Capacity; Expansion; Agriculture and Agribusiness Industry; Food and Beverage Industry

April 2016
Teaching Note

IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion

By: Rosabeth Moss Kanter and Kelsi Stine-Rowe

Teaching Note for HBS Case No. 316-130. This Teaching Note accompanies the third case in a 3-case series on P-TECH and the Reinvention of High School. The case focuses on the development and early diffusion of organizational innovation—how to create pilot projects for... View Details

Keywords: IBM; P-TECH; Stanley Litow; Robin Wilner; Cuomo; Scaling; Innovation; New York State; New York City; Business Model; Innovation Strategy; Innovation Leadership; Education; Business and Community Relations; Change; Technology Industry; New York (state, US); New York (city, NY)

May 2024 (Revised February 2025)
Case

Lowe's: Improving the Total Home Strategy

By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani

In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details

Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina

August 2008 (Revised July 2009)
Supplement

Gazprom (B): Energy and Strategy in a New Era

By: Rawi E. Abdelal, Sogomon Tarontsi and Alexander Jorov

President Putin publicly stated that Gazprom, the largest natural gas producer in the world, was a powerful political lever of the Russian state in the world and a keystone in the foundation of the country's energy security. Thus the top leadership of Russia has... View Details

Keywords: Non-Renewable Energy; Growth and Development Strategy; State Ownership; Business and Government Relations; Expansion; Energy Industry; Russia; Ukraine

January/February 1989
Article

'Decide How the Company Will Grow...' Comments on The Case of the Expensive Expansion

By: Timothy A. Luehrman

Keywords: Growth and Development; Business Ventures; Expansion; Cost

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November 1990 (Revised June 1991)
Case

American Airlines (A): Strategy in the 1990s

By: Jay W. Lorsch and Gary W. Loveman

American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge... View Details

Keywords: Expansion; Air Transportation; Cost Management; Customer Focus and Relationships; Growth and Development Strategy; Air Transportation Industry; United States

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News

Case Study: Second Thoughts About a Strategy Shift

November 2003 (Revised May 2008)
Case

Atlas Electrica: International Strategy

By: Michael E. Porter and Arturo Condo

Atlas must decide whether to acquire La Indeca, increasing its Central American presence, or to focus on larger Latin American markets where higher growth is possible. In the year 2000, Jorge Rodriguez was in charge of Atlas Electrica, the largest home appliance firm... View Details

Keywords: Acquisition; Growth and Development Strategy; Markets; Partners and Partnerships; Competition; Expansion; Latin America; Central America

March 2021 (Revised February 2025)
Teaching Note

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno and Anibha Singh

Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details

November 2012 (Revised January 2013)
Case

SANY: Going Global

By: Rajiv Lal, Stefan Lippert, Nancy Hua Dai and Di Deng

April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5... View Details

Keywords: China; Expansion; Business Growth; Heavy Industry; Strategy Development; Globalization; Growth and Development; Emerging Markets; Strategy; Construction Industry; Manufacturing Industry; Industrial Products Industry; Asia; China; Europe; Germany; India; North and Central America; South America

14 Mar 2014
Blog Post

Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference

is luxury?” to practical topics such as “How do you grow retail and brand across geographies and channels?” the responses were diverse and underscored how companies have developed tailored strategies based... View Details

Keywords: Consumer Products / Retail

October 2013 (Revised January 2016)
Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery

As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details

Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States

November 2021 (Revised December 2022)
Case

Farfetch: Digital Transformation for Luxury Brands

By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli

Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details

June 2009 (Revised March 2010)
Teaching Note

Finland's S Group: Competing with a Cooperative Approach to Retail (TN)

By: Ramon Casadesus-Masanell, Jordan Mitchell and Samuli Skurnik

Teaching Note for [709409]. View Details

Keywords: Groups and Teams; Competition; Cooperation; Retail Industry

June 2015
Case

TAV Airports Holding (A)

By: Juan Alcácer and Esel Çekin

This case explores the strategic options available to TAV Airports Holding, a Turkish firm, after it withdraws from a bid to build Istanbul's newest airport. The new airport would eventually replace Istanbul Atatürk Airport, where TAV makes 43% of its current revenue,... View Details

Keywords: Strategy; Vertical Integration; Horizontal Integration; International Expansion; Infrastructure; Corporate Strategy

Bed Bath & Beyond: The New Strategy Drive Shareholder Value

This case analyzes the creation, loss, and attempted re-creation of competitive advantage. At one time, Bed Bath & Beyond was one of the most successful specialty retailers in the United States-it's growth and profit margins far exceeded rates at peer... View Details

Research Summary

Investment and marketing strategies of American multinationals in Argentina (1890c-1939)

Andrea Lluch is undertaking a major research project on American business expansion in Argentina up to the beginning of World War II. The first part of the project focuses on the American companies investment strategies. The second part analyses of the evolution of... View Details

Other Article

Online Discounting: Who is Leading the Race to the Bottom?

By: Ayelet Israeli, Eric Anderson and Anne Coughlan

A short review of the finidings in: Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. View Details

Keywords: Pricing; Price Policies; Pricing Policies; Discounting; Retailing; Retailing Industry; Minimum Advertised Price; Ecommerce; E-Commerce Strategy; Price; Distribution Channels; Distribution; Digital Marketing; E-commerce; Retail Industry; Retail Industry; Retail Industry; United States

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