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  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

to answer: Would negative publicity from the accident affect future innovation in that segment of the medical device industry? Would people’s perception of safety issues reduce demand for products using radiation? Do accidents chill... View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

maintaining a high level of exploration. Solutions improved most on rounds with social influence after a period of separation. We also show that storing subjects’ best solutions so that they could be reloaded and possibly modified in subsequent rounds—a ubiquitous... View Details
Keywords: Dina Gerdeman
  • Web

Case Services - Faculty & Research

template, a user-friendly tool to aid in the production of course material that is both consistent and professional in appearance. In addition, the Case Research & Writing Group coordinates case leads... View Details
  • 18 Jan 2019
  • News

The Stealth Productivity Drain on American Workers

  • Web

Accounting & Management - Faculty & Research

teaching fall into two broad areas: Financial Reporting and Analysis and Management Accounting. Our research helps scholars and educators understand current best practices for the design and use of performance measurement systems that... View Details
  • June 2025
  • Article

Ideation with Generative AI—In Consumer Research and Beyond

By: Julian De Freitas, G. Nave and Stefano Puntoni
The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy
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  • Web

Research Resources | Baker Library

1937–1996 (1937–1952 digitized) Polaroid’s published annual reports from 1937 to 1996 included in Series I: Administrative Records. Annual reports typically include a letter to shareholders written by Edwin H. Land, a review of the year’s View Details
  • 2010
  • Working Paper

Does Product Market Competition Lead Firms To Decentralize?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details
Keywords: Decision Making; Employees; Managerial Roles; Organizational Structure; Competitive Strategy; Asia; Europe; North America
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  • October 1990 (Revised July 1991)
  • Case

Zenith: Marketing Research for High Definition Television (HDTV)

Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details
Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry
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  • 13 Jun 2016
  • News

Cos must focus on innovation and production

  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

not published in top-5 journals have low impact. In addition, a third type of error gets introduced as faculty pursue the research they perceive is favored by editors of top-5 journals, at the potential expense of more innovative and... View Details
Keywords: Dina Gerdeman
  • 05 Jun 2019
  • News

When Customers Want to See the Human Behind the Product

  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

Reorientation in New Ventures By: McDonald, Rory, and Cheng Gao Abstract—New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target... View Details
Keywords: Dina Gerdeman
  • 2017
  • Working Paper

Business and Green Knowledge Production in Sweden 1960s–1980s

By: Ann-Kristin Bergquist and Kristina Söderholm
This working paper contributes to the burgeoning historical literature that has transformed our understanding about the relationship between big business and the environmental regulation. Previously, it was believed that corporate managers resisted the extra costs... View Details
Keywords: Environmental Sustainability; Governing Rules, Regulations, and Reforms; Business and Government Relations; Research and Development; History; Sweden
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  • March–April 1992
  • Article

Creating Project Plans to Focus Product Development

By: S. C. Wheelwright and K. B. Clark
Keywords: Planning; Product; Research and Development
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  • 21 Oct 2011
  • News

TN economy needs 'serious action,' researcher says

  • Fast Answer

India - Industry specific research

href="http://www.iamai.in/" style="color:blue; text-decoration:underline">Internet & Mobile Association of India  Trade association site includes research reports on internet related topics such as online advertising. View Details
  • 25 Aug 2022
  • News

Labs Enable Large-scale Research

opportunities to use new technologies for enhancing financial inclusion. By working with communities of crypto business practitioners, the researchers aim to help shape the way this industry evolves, inform regulators, and improve the... View Details

    Productive Tensions: How Every Leader Can Tackle Innovation’s Toughest Trade-Offs

    How leaders can recast innovation’s toughest trade-offs—efficiency vs. flexibility, consistency vs. change, product vs purpose—as productive tensions.

    Why is leading innovation in today’s dynamic business environment so distressingly... View Details

    • 05 Dec 2017
    • First Look

    First Look at New Research and Ideas, December 5, 2017

    S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost, and Rom Schrift Abstract—In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have... View Details
    Keywords: Sean Silverthorne