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All HBS Web
(3,082)
- People (3)
- News (496)
- Research (2,034)
- Events (21)
- Multimedia (12)
- Faculty Publications (1,156)
- Web
Biography - Institute For Strategy And Competitiveness
“Why Competition in the Politics Industry Is Failing America: A strategy for reinvigorating our democracy” in 2017. Their work continues, and is informing, engaging and motivating businesspeople and leaders from across America in the...
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- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
development project at BBA might progress in the following way: A customer requests a meaty flavor for a soy product, and the sample must be delivered within a week. BBA marketing professionals and...
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by Stefan Thomke & Eric Von Hippel
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Food and Beverage Industry;
Advertising Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- Web
Support for Students with Disabilities - MBA
hearing, and other physical impairments or health conditions, as well as learning disabilities, attention deficit, and other processing disorders. Accommodations can be made for short-term disabilities related to accidents or medical...
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- 2016
- Working Paper
The Search for Peer Firms: When Do Crowds Provide Wisdom?
By: Charles M.C. Lee, Paul Ma and Charles C.Y. Wang
In knowledge-based economies, many business enterprises defy traditional industry boundaries. In this study, we evaluate six "big data" approaches to peer firm identifications and show that some, but not all, "wisdom-of-crowd" techniques perform exceptionally well. We...
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Keywords:
Peer Firm;
EDGAR Co-search;
Analyst Co-coverage;
Wisdom Of Crowds;
Performance Benchmarking;
Crowd Of Crowds;
Internet and the Web;
Accounting
Lee, Charles M.C., Paul Ma, and Charles C.Y. Wang. "The Search for Peer Firms: When Do Crowds Provide Wisdom?" Harvard Business School Working Paper, No. 15-032, October 2014. (Revised November 2016.)
- Article
Towards a Bill of Rights for Online Advertisers
By: Benjamin Edelman
Online advertising presents remarkable efficiencies—better targeting, improved measurement and greater return on investment. Yet there are challenges, particularly when networks of intermediaries place ads through convoluted relationships, and all the more so when...
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Keywords:
Online Advertising;
Rights;
Measurement and Metrics;
Investment Return;
Negotiation;
Networks;
Problems and Challenges;
Performance Efficiency;
Law;
Advertising Industry
Edelman, Benjamin. "Towards a Bill of Rights for Online Advertisers." Advertising Week (September 21, 2009).
- July–August 2023
- Article
Demand Learning and Pricing for Varying Assortments
By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to...
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Keywords:
Experiments;
Pricing And Revenue Management;
Retailing;
Demand Estimation;
Pricing Algorithm;
Marketing;
Price;
Demand and Consumers;
Mathematical Methods
Ferreira, Kris, and Emily Mower. "Demand Learning and Pricing for Varying Assortments." Manufacturing & Service Operations Management 25, no. 4 (July–August 2023): 1227–1244. (Finalist, Practice-Based Research Competition, MSOM (2021) and Finalist, Revenue Management & Pricing Section Practice Award, INFORMS (2019).)
- 19 May 2015
- News
Getting Ready for Success
began volunteering with foster kids, taking them the symphony, the ballet, and museums. But the adoption request was a game-changer. “That day, I realized while we made their day, we hadn’t done anything that improved a life trajectory...
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- June 2003 (Revised June 2003)
- Background Note
M & A Legal Context: Basic Framework for Corporate Governance
By: Carliss Y. Baldwin, Constance E. Bagley and James Quinn
Students are introduced to the basic framework for corporate governance. Begins by describing the complex role of the modern corporation, then proceeds by discussing the fiduciary duties to which a board of trustees is bound (duty of care, duty of loyalty, etc.), and...
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Baldwin, Carliss Y., Constance E. Bagley, and James Quinn. "M & A Legal Context: Basic Framework for Corporate Governance." Harvard Business School Background Note 803-200, June 2003. (Revised June 2003.)
- January–February 2013
- Article
Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation
By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis
We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the United...
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Keywords:
Health Care Policy;
Healthcare;
Fairness;
Resource Allocation;
Policy;
Health Care and Treatment;
Medical Specialties;
Health Industry;
United States
Bertsimas, Dimitris, Vivek F. Farias, and Nikolaos Trichakis. "Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation." Operations Research 61, no. 1 (January–February 2013): 73–87.
- 01 Dec 2002
- News
Bad Times for Business
Palepu: Through tax deferments on pension money, society is giving tax breaks so that people can save and invest for the long term. And so one idea that has been proposed is that, because the government is...
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Garry Emmons
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
experience with restructuring, so there is no precedent to guide investors. Restructurings are often exceedingly complicated. (The shareholder prospectus that described United Air Lines' proposed employee buyout contained almost 250 pages...
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by Stuart C. Gilson
- 07 Apr 2003
- Research & Ideas
Three Steps for Crisis Prevention
It's all too easy, of course, to play Monday-morning quarterback when things go terribly wrong. That's not our intent here. We readily admit that many surprises are unpredictable—that some bolts out of the blue really do come out of the blue—and in those cases leaders...
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by Michael D. Watkins & Max H. Bazerman
- 13 Nov 2007
- Research & Ideas
Six Steps for Reinvigorating America
Kanter, who holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializes in strategy, innovation, and leadership for change. We asked her to discuss several themes in the book, especially those with a business...
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by Sean Silverthorne
- 01 Dec 2008
- News
A Force for Good
ruled out any such demolition. With seeming reluctance, McArthur then proposed to invest heavily in the building to create a guest house for visitors to the campus — which, according to friends on the...
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- November 2023
- Article
Federated Electronic Health Records for the European Health Data Space
By: René Raab, Arne Küderle, Anastasiya Zakreuskaya, Ariel Dora Stern, Jochen Klucken, Georgios Kaissis, Daniel Rueckert, Susanne Boll, Roland Eils, Harald Wagener and Bjoern Eskofier
The European Commission's draft for the European Health Data Space (EHDS) aims to empower citizens to access their personal health data and share it with physicians and other health-care providers. It further defines procedures for the secondary use of electronic...
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Keywords:
Analytics and Data Science;
Cybersecurity;
Information Management;
Knowledge Sharing;
Knowledge Use and Leverage;
Health Industry
Raab, René, Arne Küderle, Anastasiya Zakreuskaya, Ariel Dora Stern, Jochen Klucken, Georgios Kaissis, Daniel Rueckert, Susanne Boll, Roland Eils, Harald Wagener, and Bjoern Eskofier. "Federated Electronic Health Records for the European Health Data Space." Lancet Digital Health 5, no. 11 (November 2023): e840–e847.
- 2009
- Working Paper
Corrigendum to 'Resource-Monotonicity for House Allocation Problems'
By: Bettina-Elisabeth Klaus and Lars Ehlers
Ehlers and Klaus (2003) study so-called house allocation problems and claim to characterize all rules satisfying efficiency, independence of irrelevant objects, and resource-monotonicity on two preference domains (Ehlers and Klaus, 2003, Theorem 1).... View Details
Klaus, Bettina-Elisabeth, and Lars Ehlers. "Corrigendum to 'Resource-Monotonicity for House Allocation Problems'." Harvard Business School Working Paper, No. 09-110, March 2009.
- May 2007 (Revised March 2008)
- Background Note
Basic Techniques for the Analysis of Customer Information Using Excel 2003: A Step-by-Step Approach
By: Francisco de Asis Martinez-Jerez
Provides a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course "Competing and Winning Through Customer Information (CWCI)". The instructions that follow use datasets from three of the cases in...
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Martinez-Jerez, Francisco de Asis. "Basic Techniques for the Analysis of Customer Information Using Excel 2003: A Step-by-Step Approach." Harvard Business School Background Note 107-073, May 2007. (Revised March 2008.)
- 27 Aug 2008
- Research & Ideas
Creating Leaders for Science-Based Businesses
sector. Pisano proposes more vertical integration, fewer but closer long-term collaborations, and quasi-public corporations. In academia he calls for more cross-disciplinary research and View Details
- Blog
Eight Steps to Board Success for Female Executives
compensation package as well as directors and officers insurance. Compensation will vary by type of company and stage of development. For public companies, this information is public. For private companies,...
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