Publications

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Article

Towards a Bill of Rights for Online Advertisers

By: Benjamin Edelman

Online advertising presents remarkable efficiencies—better targeting, improved measurement and greater return on investment. Yet there are challenges, particularly when networks of intermediaries place ads through convoluted relationships, and all the more so when... View Details

Keywords: Online Advertising; Rights; Measurement and Metrics; Investment Return; Negotiation; Networks; Problems and Challenges; Performance Efficiency; Law; Advertising Industry

May 2022
Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States

01 Dec 2002
News

Bad Times for Business

Palepu: Through tax deferments on pension money, society is giving tax breaks so that people can save and invest for the long term. And so one idea that has been proposed is that, because the government is... View Details

Keywords: Garry Emmons

Forthcoming
Article

Achieving Epilepsy Care for All: Ecosystem-Based Transformation

By: Susanna Gallani, Bernice Martin Lee and Lidia M. V. R. Moura

Epilepsy exemplifies many of the systemic challenges of modern health care— fragmented care delivery, inequitable access, financial strain, and so on. The current “system of systems” (SoS) structure of U.S. health care fosters siloed operations among its member systems... View Details

Keywords: Healthcare Delivery; Epilepsy; Seizures; Health Care and Treatment; Health Disorders; Equality and Inequality; Framework; Service Delivery

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

experience with restructuring, so there is no precedent to guide investors. Restructurings are often exceedingly complicated. (The shareholder prospectus that described United Air Lines' proposed employee buyout contained almost 250 pages... View Details

Keywords: by Stuart C. Gilson

June 2003 (Revised June 2003)
Background Note

M & A Legal Context: Basic Framework for Corporate Governance

By: Carliss Y. Baldwin, Constance E. Bagley and James Quinn

Students are introduced to the basic framework for corporate governance. Begins by describing the complex role of the modern corporation, then proceeds by discussing the fiduciary duties to which a board of trustees is bound (duty of care, duty of loyalty, etc.), and... View Details

Keywords: Framework; Corporate Governance

01 Dec 2008
News

A Force for Good

ruled out any such demolition. With seeming reluctance, McArthur then proposed to invest heavily in the building to create a guest house for visitors to the campus — which, according to friends on the... View Details

Keywords: Jeffrey L. Cruikshank; Construction of Buildings; Construction; Monetary Authorities-Central Bank; Finance; Hospitals; Health, Social Assistance; Publishing Industries (except Internet); Information; Wood Product Manufacturing; Manufacturing; Rail Transportation; Transportation

Web

Biography - Institute For Strategy And Competitiveness

“Why Competition in the Politics Industry Is Failing America: A strategy for reinvigorating our democracy” in 2017. Their work continues, and is informing, engaging and motivating businesspeople and leaders from across America in the... View Details

07 Apr 2003
Research & Ideas

Three Steps for Crisis Prevention

It's all too easy, of course, to play Monday-morning quarterback when things go terribly wrong. That's not our intent here. We readily admit that many surprises are unpredictable—that some bolts out of the blue really do come out of the blue—and in those cases leaders... View Details

Keywords: by Michael D. Watkins & Max H. Bazerman

December 2008
Article

Which Kind of Collaboration Is Right for You?

By: Roberto Verganti and Gary P. Pisano

Nowadays, virtually no companies innovate alone. Firms team up with a variety of partners, in a wide number of ways, to create new technologies, products, and services. But what is the best way to leverage the power of outsiders? To help executives answer that... View Details

Keywords: Cost vs Benefits; Framework; Collaborative Innovation and Invention; Innovation and Management; Partners and Partnerships; Social and Collaborative Networks; Strategy

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November 2015
Article

The Highest Form of Intelligence: Sarcasm Increases Creativity for Both Expressers and Recipients

By: Li Huang, F. Gino and Adam D. Galinsky

Sarcasm is ubiquitous in organizations. Despite its prevalence, we know surprisingly little about the cognitive experiences of sarcastic expressers and recipients or their behavioral implications. The current research proposes and tests a novel theoretical model in... View Details

Keywords: Creativity; Cognition and Thinking

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2011
Working Paper

Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation

By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis

We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the U.S. In... View Details

Keywords: Fairness; Policy; Health Disorders; Marketplace Matching; Performance Effectiveness; Rank and Position; Health Industry; United States

November 2023
Article

Federated Electronic Health Records for the European Health Data Space

By: René Raab, Arne Küderle, Anastasiya Zakreuskaya, Ariel Dora Stern, Jochen Klucken, Georgios Kaissis, Daniel Rueckert, Susanne Boll, Roland Eils, Harald Wagener and Bjoern Eskofier

The European Commission's draft for the European Health Data Space (EHDS) aims to empower citizens to access their personal health data and share it with physicians and other health-care providers. It further defines procedures for the secondary use of electronic... View Details

Keywords: Analytics and Data Science; Cybersecurity; Information Management; Knowledge Sharing; Knowledge Use and Leverage; Health Industry

Web

For Organizations - Business & Environment

For Organizations For Organizations Find out how to engage with HBS students on environmental topics. How to Get Involved Organizations can connect with MBA students who are knowledgeable and passionate... View Details

2021
Article

Institutional Policies for a Healthy Anthropocene Society

By: Andrew J. Hoffman, P. Devereaux Jennings and Nicholas A. Poggioli

The Anthropocene epoch refers to the geological epoch, now underway, that is defined by monumental, human-caused geophysical changes in planetary ecosystems. Human society is also changing, marked by an equally profound shift in attitudes, beliefs, and practices. In... View Details

Keywords: Policy; Values and Beliefs; Climate Change; Natural Environment; Society

13 Nov 2007
Research & Ideas

Six Steps for Reinvigorating America

Kanter, who holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializes in strategy, innovation, and leadership for change. We asked her to discuss several themes in the book, especially those with a business... View Details

Keywords: by Sean Silverthorne

May 2007 (Revised March 2008)
Background Note

Basic Techniques for the Analysis of Customer Information Using Excel 2003: A Step-by-Step Approach

By: Francisco de Asis Martinez-Jerez

Provides a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course "Competing and Winning Through Customer Information (CWCI)". The instructions that follow use datasets from three of the cases in... View Details

Keywords: Data and Data Sets; Management Analysis, Tools, and Techniques; Mathematical Methods

February 2009
Background Note

Basic Techniques for the Analysis of Customer Information Using Excel 2007: A Step-by-Step Approach

By: Francisco de Asis Martinez-Jerez

The objective of this note is to provide a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course "Competing and Winning through Customer Information" (CWCI). The instructions that follow use... View Details

Keywords: Customer Relationship Management; Information Management; Management Analysis, Tools, and Techniques