Publications

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February 2010
Case

Amyris Biotechnologies: Commercializing Biofuel

By: Gary P. Pisano and Alison Berkley Wagonfeld

In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the... View Details

Keywords: Renewable Energy; Chemicals; Risk Management; Product Marketing; Product Development; Production; Environmental Sustainability; Commercialization; Biotechnology Industry; Brazil

Article

Optimizing Organic Waste to Energy Operations

By: Baris Ata, Deishin Lee and Mustafa H. Tongarlak

A waste-to-energy firm that recycles organic waste with energy recovery performs two environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two... View Details

Keywords: Business Ventures; Energy Generation; Renewable Energy; Revenue; Customers; Strategy; Corporate Governance; Wastes and Waste Processing; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Cost Management; Urban Scope

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21 Nov 2022
Blog Post

HBS Student Club Spotlight: Sustainability Club

most diverse view of climate solutions – starting with energy, but also including other approaches like ocean-based solutions, heavy industry decarbonization, renewable materials, and more. What are your backgrounds, and why did you... View Details

25 Mar 2011
News

Necessity, not Scarcity, is the Mother of Invention

16 Mar 2021
Blog Post

2+2 Where Are They Now Spotlight: Smitha Das (MBA 2018)

first worked as a legislative fellow for my Congresswomen (now Senator) Kyrsten Sinema, who had recently been elected to office. I then pivoted to work in private equity at Cube Hydro Partners - a firm focused on renewable energy... View Details

September 2019
Case

Clean Energy for the Future

By: Richard H.K. Vietor and Howaida Kamel

This is an industry note on renewable energy – wind, solar, governmental incentives and storage. It covers the recent history of both the wind and solar industries, an extensive look at governmental policies in the United States, including the Green New Deal, and... View Details

Keywords: Green New Deal; Renewable Energy; Energy Policy; Industry Growth; Supply and Industry; Price; Motivation and Incentives; Energy Industry; Green Technology Industry; United States

Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. View Details

03 Jan 2019
Working Paper Summaries

Financing the Response to Climate Change: The Pricing and Ownership of US Green Bonds

Keywords: by Malcolm Baker, Daniel Bergstresser, George Serafeim, and Jeffrey Wurgler

Research Summary

Globalization of Wind Power

By: Richard H.K. Vietor

Professor Vietor has been working to develop teaching materials on energy - especially renewable energy. Towards this end, he has written cases on Cape Wind, Suzlon, Airtricity's Supergrid, and Sun Tech. He is currently expanding this research into... View Details

26 Jul 2017
Blog Post

“Uncertainty Makes It More Interesting.”

Born in Monterey, Felipe Delgado (MBA 2018), knows Mexico well. With three years of pre-MBA banking experience, and a stint with a renewable energy startup, Felipe has a firm grip on the “corporate side” as well. But retail products? And... View Details

Keywords: Consumer Products / Retail

Inventing the Future of Management

Bhaskar Chakravorti speaks on a "design flaw" in large organizations and the need to renew a business by selectively "burning down" elements of the model to enable islands of entrepreneurial activity that will regenerate its ability... View Details

July 1984 (Revised April 1997)
Case

British Airways

By: John A. Quelch

British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details

Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England

20 Sep 2021
News

ByteDance Is Getting Ahead of China’s Crackdown on Tech for Teens

November 2005 (Revised May 2007)
Case

HP Nanotech: Partnership with CNSI

Stan Williams, leading nanotech researcher at Hewlett Packard Laboratories, must decide whether to renew the firm's sponsorship of California NanoSystems Institute, spend the funds on internal R&D, or fund foreign universities. Illustrates the challenge of managing... View Details

Keywords: Information Technology; Partners and Partnerships; Investment; Collaborative Innovation and Invention; Business and Community Relations; Financial Strategy; Technology Industry; California

October 1999 (Revised July 2000)
Case

MasterCard International: World Championship Soccer Sponsorship

By: David J. Arnold and David Lane

MasterCard must decide whether to renew the sponsorship of the World Cup and other soccer events in light of a 100% increase in the sponsorship fee and a strategic realignment by MasterCard. A rewritten version of an earlier case. View Details

Keywords: Credit Cards; Marketing Strategy; Sports; Financial Services Industry; Sports Industry

18 Mar 2014
First Look

First Look: March 18

http://dx.doi.org.ezp-prod1.hul.harvard.edu/10.1016/j.socscimed.2014.01.041 August 2013 The Changing Frontier: Rethinking Science and Innovation Policy Innovation and Entrepreneurship in Renewable Energy By: Nanda, Ramana, Ken Younge, and... View Details

Keywords: Sean Silverthorne

December 2018 (Revised June 2021)
Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock

In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details

2017
Other Unpublished Work

Kicking Ash: Who (or What) Is Winning the War on Coal?

By: David F. Drake and Jeffrey York

Power generators throughout the U.S. have shed coal capacity at an unprecedented rate over the past few years. Multiple stakeholders have claimed credit - natural gas executives, policy makers, renewables advocates, and environmental NGOs. In this paper, we explore the... View Details

Keywords: Energy Generation; Energy Sources; Energy Industry; United States