Publications

September 2019
Case

Clean Energy for the Future

By: Richard H.K. Vietor and Howaida Kamel

This is an industry note on renewable energy – wind, solar, governmental incentives and storage. It covers the recent history of both the wind and solar industries, an extensive look at governmental policies in the United States, including the Green New Deal, and... View Details

Keywords: Green New Deal; Renewable Energy; Energy Policy; Industry Growth; Supply and Industry; Price; Motivation and Incentives; Energy Industry; Green Technology Industry; United States

03 Jan 2019
Working Paper Summaries

Financing the Response to Climate Change: The Pricing and Ownership of US Green Bonds

Keywords: by Malcolm Baker, Daniel Bergstresser, George Serafeim, and Jeffrey Wurgler

July 1984 (Revised April 1997)
Case

British Airways

By: John A. Quelch

British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details

Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England

Bhaskar Chakravorti speaks on a "design flaw" in large organizations and the need to renew a business by selectively "burning down" elements of the model to enable islands of entrepreneurial activity that will regenerate its ability... View Details

18 Mar 2014
First Look

First Look: March 18

http://dx.doi.org.ezp-prod1.hul.harvard.edu/10.1016/j.socscimed.2014.01.041 August 2013 The Changing Frontier: Rethinking Science and Innovation Policy Innovation and Entrepreneurship in Renewable Energy By: Nanda, Ramana, Ken Younge, and... View Details

Keywords: Sean Silverthorne

Research Summary

Globalization of Wind Power

By: Richard H.K. Vietor

Professor Vietor has been working to develop teaching materials on energy - especially renewable energy. Towards this end, he has written cases on Cape Wind, Suzlon, Airtricity's Supergrid, and Sun Tech. He is currently expanding this research into... View Details

October 1999 (Revised July 2000)
Case

MasterCard International: World Championship Soccer Sponsorship

By: David J. Arnold and David Lane

MasterCard must decide whether to renew the sponsorship of the World Cup and other soccer events in light of a 100% increase in the sponsorship fee and a strategic realignment by MasterCard. A rewritten version of an earlier case. View Details

Keywords: Credit Cards; Marketing Strategy; Sports; Financial Services Industry; Sports Industry

November 2005 (Revised May 2007)
Case

HP Nanotech: Partnership with CNSI

Stan Williams, leading nanotech researcher at Hewlett Packard Laboratories, must decide whether to renew the firm's sponsorship of California NanoSystems Institute, spend the funds on internal R&D, or fund foreign universities. Illustrates the challenge of managing... View Details

Keywords: Information Technology; Partners and Partnerships; Investment; Collaborative Innovation and Invention; Business and Community Relations; Financial Strategy; Technology Industry; California

December 2018 (Revised June 2021)
Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock

In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details

26 Jul 2017
Blog Post

“Uncertainty Makes It More Interesting.”

Born in Monterey, Felipe Delgado (MBA 2018), knows Mexico well. With three years of pre-MBA banking experience, and a stint with a renewable energy startup, Felipe has a firm grip on the “corporate side” as well. But retail products? And... View Details

Keywords: Consumer Products / Retail

01 Apr 2021
Blog Post

An Aerospace Engineer Provides a Lift for Underrepresented Innovators and Entrepreneurs

aeroelasticity lab. “I wanted to explore how the aerospace engineering community could help speed up the pace of innovation in renewable energy,” she said. “Ninety percent of my family still lives in Nigeria and Ghana, and those areas are... View Details

20 Sep 2021
News

ByteDance Is Getting Ahead of China’s Crackdown on Tech for Teens

September 2020
Case

West Side United: Hospitals Tackle the Racial Health and Wealth Gap

By: Rosabeth Moss Kanter and Paul Stramaglia

During the COVID-19 pandemic, Dr. David Ansell, Darlene Hightower, and Ayesho Jaco, leaders of West Side United (WSU), a coalition of Chicago hospitals, community residents, banks, and small businesses conceived in 2016, reviewed progress toward WSU’s goal of ending... View Details

Keywords: COVID; COVID-19; Hospital; Coalition; Health Pandemics; Race; Health; Wealth and Poverty; Equality and Inequality; Change; Leadership; Chicago