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  • Research Summary

Consumer-Brand Relationships

Susan M. Fournier is conducting extensive research into the relationships consumers form with brands. Her work builds on the premise that, although marketers espouse the notion of relationships in current thought and practice, none have theoretically maximized the... View Details
  • 2012
  • Teaching Note

ChemChina (TN)

By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
Keywords: Reorganization; Strategy; China; China
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  • September 2011 (Revised July 2012)
  • Case

Building Watson: Not So Elementary, My Dear!

By: Willy Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
Keywords: Technological Innovation; Standards; Product Development; Organizational Change and Adaptation; Mathematical Methods; Research and Development; Information Technology
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  • 03 Jul 2012
  • First Look

First Look: July 3

  PublicationsTalk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations Authors:Boris Groysberg and Michael Slind Publication:Harvard Business Review Press, 2012 Abstract How can leaders make their big or growing companies feel small again? How can... View Details
Keywords: Sean Silverthorne
  • January 2015 (Revised April 2015)
  • Case

Zeal: Launching Personalized and Social Learning

By: John J-H Kim and Christine S. An
Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile... View Details
Keywords: Entrepreneurship; Education Technology; MVP; Product Development; Product Market Fit; Monetization Strategy; SaaS Business Models; Education; Personalized Learning
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  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

launch new products or programs, experiment with them, refine them, and even drop them. Digitally mature organizations leverage design thinking, lean start-up, and agile methodologies to power innovation. They conduct rigorous, relevant... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 2012
  • Case

ChemChina

By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
Keywords: Reorganization; Strategy; China; China
Related
  • Web

MBA Experience - Leadership

Students in section leadership roles Student Clubs & Associations Beyond the classroom, students can refine leadership and organizational management skills by taking a leadership role in the Student Association or in one of 70 student... View Details
  • May 2018 (Revised October 2018)
  • Case

Argentina Power—Don't Cry for Me Argentina

By: Nori Gerardo Lietz and Sayiddah Fatima McCree
In 2016, Bruce Wayne, Managing Director of Energy Finance Corporation (“EFC”), was refining the Investment/Credit Committee materials for the development of up to 10 power generating plants in Argentina. As a subsidiary of the much larger International Conglomerate... View Details
Keywords: Cross Border; Energy Markets; Infrastructure Finance; Infrastructure Development; Business Subsidiaries; Business Cycles; Macroeconomics; Energy Generation; International Finance; Project Finance; Government and Politics; Demand and Consumers; Infrastructure; Utilities Industry; Energy Industry; Financial Services Industry; Argentina; Latin America
Related
  • Web

California - Global

in the longevity market increased and competition intensified, Miller Levy faced the challenge of refining Primetime’s investment thesis to guide its new $60 million Fund II. With five new potential investments under consideration, she... View Details
  • 2024
  • Working Paper

Scaling Core Earnings Measurement with Large Language Models

By: Matthew Shaffer and Charles CY Wang
We study the application of large language models (LLMs) to the estimation of core earnings, i.e., a firm's persistent profitability from its core business activities. This construct is central to investors' assessments of economic performance and valuations. However,... View Details
Keywords: Large Language Models; AI and Machine Learning; Accounting; Profit; Corporate Disclosure; Analytics and Data Science; Measurement and Metrics
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  • 10 Jan 2018
  • Blog Post

8 Tips to Help You Prepare for the Case Method

is essentially a low-risk environment to refine your talking points and, at the bare minimum, make sure that you survive the dreaded HBS cold call. I have lost count of the number of times that the manufacturing guru or the ex-banker in... View Details
  • 06 Jun 2016
  • Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

Owners & Entrepreneurs. The answers are already starting to come in, thanks to initial results from a pilot test of “The Entrepreneurial Leader: Self Assessment” survey taken by 1,300 HBS alumni. Results allowed the researchers to View Details
Keywords: by HBS Working Knowledge
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

TikTok knows what users care about, it serves them more content they may enjoy. Users feed the app data all the time because TikTok makes it fun to create and consume. And the algorithm can then serve a wider variety of content to see what may resonate, View Details
Keywords: by Rachel Layne; Technology
  • 04 Jan 2017
  • What Do You Think?

How Much Bureaucracy is a Good Thing in Government and Business?

bureaucracies do have decision-making responsibilities. Dean Dastvar put it this way: “Bureaucracy, in some form, is not necessarily an evil but rather a tool which can be refined generation after generation There is a need for reform so... View Details
Keywords: by James L. Heskett
  • 13 May 2024
  • Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

“headphones,” with suggested refinements like “noise-cancelling headphones,” aided by images and text. Farronato wrote the paper with Lu Fang and Zhe Yuan of Zhejiang University; Yanyou Chen of the University of Toronto; and Yitong Wang,... View Details
Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail
  • Research Summary

Automotive Product Development

At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details

  • 31 Mar 2008
  • HBS Case

JetBlue’s Valentine’s Day Crisis

something the airline takes very seriously." Beyond The Core The JetBlue case fits well with the overall course focus of growing and refining an operating model, Huckman says. "After you spend time perfecting your operation, you... View Details
Keywords: by Julia Hanna; Air Transportation
  • 01 Dec 2023
  • News

Educating Leaders for Today and Tomorrow

Illustration by Stephanie Dalton Cowan HBS is constantly taking steps, both small and large, to refine and improve the way it prepares its students and program participants to lead—both in today’s world and in a future we can’t yet imagine. By being creative, nimble,... View Details
  • 28 Jul 2023
  • Blog Post

How I Landed My Manufacturing Internship at HBS

opportunities available to help students refine their interests. Talking with section mates about what they did prior to HBS is a great place to start; they are a fountain of free knowledge! During recruitment, it’s important to ask... View Details