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Publications

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  • All HBS Web  (378)
    • News  (61)
    • Research  (282)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (62)

Show Results For

  • All HBS Web  (378)
    • News  (61)
    • Research  (282)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (62)
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  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

unpacks Connecticut's winning strategy, which led to a sign-up rate of about 65 percent of uninsured in the state. Key to the effort, he says, was that the quasi-state agency Access Health CT (AHCT) put... View Details
Keywords: by Michael Blanding; Health
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as... View Details
Keywords: Sean Silverthorne
  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

products that generate greater disagreement among the employees are likely to have less-accurate forecasts. Get the product testing right. An impressive 78 % of the retailers in our study test new products in a few stores before the... View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

improvement collaboration. The results support our hypothesis that learn-how is positively related to organizational performance, as measured by NICUs' risk-adjusted mortality rates for 1,061 infant patients. Moreover, our data reveal... View Details
Keywords: Martha Lagace
  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

In the debate over whether to increase or decrease the stringency of environmental regulations, the possibility that government agencies might use purchasing to stimulate market demand for "green" products and services is often... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • 22 Dec 2016
  • Op-Ed

The Small Business Administration is a Model for How to Drive Economic Growth

agency—that expands access to credit to small businesses across America with an overall loss rate under 5 percent—should be viewed as a huge asset, as it most certainly was when I joined the agency in 2009... View Details
Keywords: by Karen Mills
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

free entry of rating agencies, the provision of quality ratings is at least partially sustained by the reputational concerns of the rating agencies. The economically... View Details
Keywords: Martha Lagace
  • 28 May 2008
  • First Look

First Look: May 28, 2008

improvements will be exhibited by those shamed firms that face lower-cost opportunities to improve—-and thus are particularly able to respond. We take advantage of a natural experiment, when a major social rating View Details
Keywords: Martha Lagace
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

  Working PapersThe Rise of Business Forecasting Agencies in the United States Author:Walter A. Friedman Abstract This paper analyzes the rise of business and economic forecasting agencies in the United... View Details
Keywords: Martha Lagace
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

the "opportunistic behavior" hypothesis, private equity firms have higher quality accruals and a lower propensity to manage income than public equity firms. We further find that public equity firms report more conservatively, in line with their greater... View Details
Keywords: Martha Lagace
  • 26 Mar 2013
  • First Look

First Look: March 26

particular mechanism to address those voids: minority state ownership. Due to their minority nature, such stakes are less affected by the agency distortions commonly found in full-fledged state-owned firms. Using panel data from publicly... View Details
Keywords: Sean Silverthorne
  • 30 Jul 2013
  • First Look

First Look: July 30

http://hbr.org/search/213003-PDF-ENG Harvard Business School Case 312-127 Credit Rating Agency Reform in the U.S. and EU The purpose of this note is to explore reform options for the credit View Details
Keywords: Anna Secino
  • 02 Jun 2011
  • What Do You Think?

Is it Time for a National Bankruptcy?

current tax rates or government benefit programs in retirement and health care—a big "if". Stating that net debt (financial liabilities minus financial assets) levels of 200 percent of gross domestic product are unsustainable,... View Details
Keywords: by Jim Heskett
  • 25 May 2010
  • First Look

First Look: May 25

ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between ad platforms can increase advertiser welfare if the resulting click-through rate and volume of traffic... View Details
Keywords: Martha Lagace
  • 24 Sep 2014
  • Op-Ed

We Need a Miracle. New Nuclear Might Provide it.

On September 4, the US Energy Information Agency (EIA) published its 2014 International Energy Outlook. Earlier this year, the International Energy Agency (IEA) released its latest World Energy Investment... View Details
Keywords: by Joseph Lassiter; Energy; Utilities
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

central bank to abandon its zero interest rate policy, which had been in place for years, and raise rates to 0.5%. The Bank of Japan was eager to increase them to more "normal" levels to exert... View Details
Keywords: Martha Lagace
  • 30 Oct 2006
  • First Look

First Look: October 31, 2006

markets allow the backward linkages between foreign and domestic firms to turn into FDI spillovers. Our calibration exercises indicate that a) holding the extent of foreign presence constant, financially well-developed economies experience growth View Details
Keywords: Sean Silverthorne
  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

One day in 1966 while Ranjan Kapur was walking in midtown Manhattan, a black limo pulled up alongside. A man he instantly recognized as advertising icon David Ogilvy, founder of the agency where Kapur had recently been hired, stepped out... View Details
Keywords: by Sean Silverthorne; Advertising
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

phone-based follow-up. The low rates of hypertension awareness, treatment, and control underscore the ongoing challenge of both hypertension screening and management in India. Publisher's link:... View Details
Keywords: Sean Silverthorne
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