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  • All HBS Web  (512)
    • People  (3)
    • News  (123)
    • Research  (292)
  • Faculty Publications  (35)

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  • All HBS Web  (512)
    • People  (3)
    • News  (123)
    • Research  (292)
  • Faculty Publications  (35)
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  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

But in the focus groups, viewers did not have the option of skipping the ad the way they do in real life. A surprise at the end of the ad has no effect if the viewer doesn't bother to wait for the end of the ad. Video-ad designers also... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 17 Mar 2008
  • Research & Ideas

The Lessons of Business History: A Handbook

even cartels treat them as valid and often successful forms of business enterprise rather than inferior options to large, vertically integrated firms. Q: Is there a major theme running through the book? A: For me, a major theme is the... View Details
Keywords: by Sean Silverthorne
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

vanguard companies avoid "short- termism" and make choices with an eye on the future. "Management is temporary; returns are cyclical," IBM CEO Sam Palmisano said, explaining to me why he puts so much emphasis on values... View Details
Keywords: by Rosabeth Moss Kanter
  • 28 Apr 2003
  • Research & Ideas

Shareholders Key to Corporate Reform

owners and actively engage with boards. To start, in the nomination and election process, shareholders could signal their support (endorsement, neutrality, or nonendorsement) for candidates the board puts forth and vote accordingly. If... View Details
Keywords: by Cynthia A. Montgomery & Rhonda Kaufman
  • 17 Sep 2020
  • Research & Ideas

Many Small-Business Employees May Be Close to Losing Health Insurance

overwhelmingly reported they would pay wages first, but health care premiums were the second-most critical bill overall, and clearly ahead of rent,” the researchers write. “As one respondent put it, ‘[h]ealth insurance is so important to... View Details
Keywords: by Rachel Layne; Health
  • 29 Jul 2014
  • First Look

First Look: July 29

restaurant's margins to make it a more sustainable business. But the question was-how? What options really were available? Purchase this case: http://hbr.org/product/noma-a-lot-on-the-plate/an/814097-PDF-ENG Harvard Business School Case... View Details
Keywords: Sean Silverthorne
  • 28 May 2007
  • Research & Ideas

How Property Ownership Changes Your World View

attempts, until a change in government in 1984 resulted in a state proposal to pay off the owners and allocate the land to the squatters. Each owner was given the option of accepting the deal or suing to obtain higher compensation. By... View Details
Keywords: by Julia Hanna
  • 06 Feb 2006
  • What Do You Think?

Should CEOs of Public Companies Offer Earnings Guidance?

Terry Ott commented, "I worked in a private company that went public. . . . Post-IPO, the company has continued to do well but the morale has seriously declined because employees feel pressure to have the business look good on a quarterly basis." Lola Wilcox... View Details
Keywords: by James Heskett; Financial Services
  • 15 Nov 2012
  • Research & Ideas

Funding the Design of Livable Cities

less expensive for cities to maintain in the long-term. Macomber is putting his commitment to joining the fields of finance and design into practice through his research and HBS case studies, including exploring redevelopment View Details
Keywords: by Lisa Chase; Construction; Real Estate; Energy; Utilities
  • 08 Jun 2011
  • Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

advantage; other options include auctioning permits to the highest bidders, or assessing each firm's operations by size and industry and then estimating benchmark pollution levels; if a firm exceeded those levels, it would need to buy... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • 20 Jan 2016
  • Research & Ideas

Maybe Uber isn't God's Gift to Mankind

option that is often more convenient than a traditional taxicab service—not to mention less expensive. With these benefits, consumers and investors are also tempted to give these companies a pass for accusations that they cut corners on... View Details
Keywords: by Carmen Nobel; Transportation; Insurance
  • 24 Aug 2010
  • First Look

First Look: August 24

competition, which puts pressure on policymakers to improve institutions; information, which provides necessary knowledge to citizens that can help them push for improved governance; trade in institutions, which allows effective... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2019
  • Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

after installing a simple pop-up prompt in the referral system. “Behavioral insights are increasingly being put into practice in the private sector as well. We’ve also worked with companies to use behavioral economics for the social... View Details
Keywords: by Dina Gerdeman
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

said: Julie Battilana: Put people and the planet at economy's core My hope is that President Biden and his team will help all of us rebuild strong democratic foundations, and place human beings and the planet back at the core of our... View Details
Keywords: by Dina Gerdeman
  • 04 Aug 2021
  • Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

employees so they would be viable candidates for jobs long after they left the company. It developed systems to promote employee innovation as well as offering flexible work options such as part time work so employees could focus on... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
  • 06 Sep 2005
  • Research & Ideas

The Best Place for Retirement Funds

For many investors planning for retirement, asset allocation is a crucial issue. How much should I put into stocks, bonds, and cash? But Harvard Business School professor Daniel Bergstresser says that households with substantial assets in... View Details
Keywords: by Ann Cullen
  • 12 Oct 1999
  • Research & Ideas

Rapid Response: Inside the Retailing Revolution

retailers require a rapid response from their suppliers. Indeed, a replenishment delivery time of no more than one to two weeks is now regarded as standard operating procedure. In their book, Hammond and her colleagues observe that apparel makers have several View Details
Keywords: by James E. Aisner; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 04 Dec 2007
  • First Look

First Look: December 4, 2007

but online dating websites force them to screen by searchable attributes (such as income, or religion). We demonstrate that people spend too much time searching for options online for too little payoff in offline dates (Study 1), in part... View Details
Keywords: Martha Lagace
  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

to be more sustainable. IBM has put an enormous amount of time and energy behind its "A Smarter Planet" initiative. And Unilever's leadership team has announced publically that it plans to double the size of the company—a 40... View Details
Keywords: by Staff
  • 16 Mar 2003
  • Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

by using my "apples and barrel" metaphor. We have seen many attempts to explain what happened, and they fall into two broad classes. One puts primary responsibility on a few bad apples and sees the solution as catching them,... View Details
Keywords: by Kim B. Clark
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