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  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

series of experiments, the researchers tested four increasingly interactive ways in which Facebook might affect customers’ behavior. First, they explored whether liking a brand—passively following it—makes people more likely to purchase... View Details
Keywords: Sean Silverthorne
  • 2009
  • Working Paper

Female Empowerment: Impact of a Commitment Savings Product in the Philippines

By: Nava Ashraf, Dean Karlan and Wesley Yin
Female "empowerment" has increasingly become a policy goal, both as an end to itself and as a means to achieving other development goals. Microfinance in particular has often been argued, but not without controversy, to be a tool for empowering women. Here, using a... View Details
Keywords: Saving; Microfinance; Personal Finance; Decision Making; Microeconomics; Gender; Power and Influence; Philippines
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  • May 1999
  • Background Note

Note on Behavioral Pricing

By: John T. Gourville
The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details
Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion
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  • February 1992 (Revised April 1993)
  • Case

Acid Rain: The Southern Co. (A)

By: Forest L. Reinhardt
The Southern Co., an electric utility, is planning its compliance with the 1990 amendments to the Clean Air Act. The Act established a system of tradeable permits for sulfur dioxide emissions. The company must decide whether to install pollution control equipment and... View Details
Keywords: Energy Generation; Business Strategy; Environmental Sustainability; Cost vs Benefits; Financial Management; Strategic Planning; Investment Return; Government Legislation; Wastes and Waste Processing; Utilities Industry; Energy Industry; United States
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  • March 2010
  • Article

Female Empowerment: Further Evidence From a Commitment Savings Product in the Philippines

By: Nava Ashraf, Dean Karlan and Wesley Yin
Female "empowerment" has increasingly become a policy goal, both as an end to itself and as a means to achieving other development goals. Microfinance in particular has often been argued, but not without controversy, to be a tool for empowering women. Here, using a... View Details
Keywords: Goals and Objectives; Product; Microfinance; Decision Making; Policy; Welfare or Wellbeing; Gender; Power and Influence; Philippines
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  • 26 Aug 2008
  • First Look

First Look: August 26, 2008

United States, Europe, or Japan, or any combination. He is also faced with the immediate decision if to make offers to U.S. and European regional managers. Cash resources are scarce, and GI hopes to raise additional capital soon. View Details
Keywords: Sean Silverthorne
  • Article

Advertising, the Matchmaker

By: Bharat N. Anand and Ron Shachar
We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television... View Details
Keywords: Advertising; Information; Consumer Behavior; Television Entertainment; Risk and Uncertainty; Product; Decision Choices and Conditions; Advertising Industry
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  • 18 Dec 2007
  • First Look

First Look: December 18, 2007

a social loss function. Purchase the paper from SSRN.com ($5): http://papers.nber.org/papers/w13622 New Framework for Measuring and Managing Macrofinancial Risk and Financial Stability Authors:Dale F. Gray, Robert C. Merton, and Zvi Bodie... View Details
Keywords: Martha Lagace
  • 15 Jul 2014
  • First Look

First Look: July 15

Working Papers Decision Making Under Information Asymmetry: Experimental Evidence on Belief Refinements By: Schmidt, William, and Ryan W. Buell Abstract—We examine how people make decisions when the value... View Details
Keywords: Carmen Nobel
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry View Details
Keywords: Sean Silverthorne
  • April 2008
  • Tutorial

Finance: An Introductory Online Course

By: Timothy A. Luehrman, Brenda W. Chia and Michelle Rendall
The Finance Online Course provides a fundamental understanding of the principles, analytical tools, and knowledge needed to make good investment and financing decisions. The course introduces students to finance ratios, forecasting methods, capital structure theory,... View Details
Keywords: Financial Management; Forecasting and Prediction; Investment; Corporate Finance
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  • November 2021
  • Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
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  • March 2021 (Revised August 2024)
  • Case

Hotwire.com: Navigating Through Turbulence

By: Jeffrey F. Rayport, Manny de Zarraga and Eric Levine
On September 10, 2001, after speaking at an industry conference at New York’s World Trade Center, Hotwire co-founder Spencer Rascoff boarded a flight from Newark to San Francisco. After returning home, Rascoff awoke the next morning to a phone call informing him that... View Details
Keywords: September 11; Corporate Entrepreneurship; Business Growth and Maturation; Disruption; Decisions; Job Cuts and Outsourcing; Growth Management; Digital Platforms; Problems and Challenges; Risk and Uncertainty; Expansion; Internet and the Web; Leading Change; Leadership Style; Air Transportation Industry; Tourism Industry; San Francisco
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  • 2008
  • Simulation

DEC v. Riverside

By: David A. Lax, James K. Sebenius, Lawrence Susskind and Thomas Weeks
Riverside Lumber is a pulp manufacturer in a small town in the Pacific Northwest. Riverside regularly dumps effluent into a nearby river. The Division of Environmental Conservation (DEC) claims that the effluent is toxic and jeopardizes the local salmon catch.... View Details
Keywords: Competition; Conflict Management; Cooperation; Courts and Trials; Decision Choices and Conditions; Natural Environment; Negotiation; Pulp and Paper Industry; Northwestern United States
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  • 03 Dec 2008
  • What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

one might conclude that efforts to influence human decisions through "nudging" might be effective. However, respondents were far from unanimous in drawing this conclusion. Adnan Younis Lodhi initiated the debate by saying... View Details
Keywords: by Jim Heskett
  • 25 Jul 2006
  • First Look

First Look: July 25, 2006

competing bid for the shares of Nippon Broadcasting Systems (NBS). Livedoor, the other bidder, is a highly valued Internet company that has been accused of financial wizardry to keep its stock price high. Purchase this case: View Details
Keywords: Sean Silverthorne
  • 08 Jan 2007
  • What Do You Think?

Neuro Economics: Science or Science Fiction?

weak brands, even for mundane products. Does this influence purchase decisions? Stay tuned. Just how earth-shaking is this? After all, the late Milton Friedman was said to be most proud of his work with Simon Kuznets in which they... View Details
Keywords: by Jim Heskett
  • 03 May 2019
  • HBS Seminar

Stephanie Cheng & Ran Song, Harvard University & Harvard Law School

  • 11 Mar 2008
  • First Look

First Look: March 11, 2008

financial services that Washington D.C.-based Microfinance International Corporation (MFIC) had been providing for two years to a growing number of "unbanked" Hispanic nationals in the United States and their home countries. View Details
Keywords: Martha Lagace
  • 16 Jun 2015
  • First Look

First Look: June 16, 2015

of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft. Purchase this case:... View Details
Keywords: Sean Silverthorne