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- All HBS Web (475)
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- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
these marginal differentiators and expend their creative efforts on new products and processes that create value, instead of slapping a new coat of paint on shopworn goods." Sandi Edgar wrote, "Instead of trying to weed out new products, focus on View Details
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne
- 16 Sep 2014
- First Look
First Look: September 16
emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application for 3D... View Details
Keywords: Sean Silverthorne
- 14 Nov 2007
- Research & Ideas
Growing CEOs from the Inside
who somehow have maintained enough detachment from the local traditions, ideologies, and shibboleths that they have retained the objectivity of an outsider," Bower writes. Think Anne Mulcahy, CEO of Xerox, who started out as a sales... View Details
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
mobile phone penetration, universal availability of unique ID systems, and evolving privacy and data protection laws. It builds on global best practices and promotes the adoption of human-centered design principles, data minimization, and... View Details
Keywords: Dina Gerdeman
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
replaced or repaired when worn. In addition to reducing greenhouse gas emissions by 92 percent and saving about $400 million per year through recycling, the company's sales increased by 65 percent and profits by 200 percent after the... View Details
Keywords: by Dina Gerdeman
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
the Japanese economy get off the ground, and the company's business there was dwarfed by its domestic business. But as Toyota's U.S. sales grew, political pressures increased the political and administrative distance between the two... View Details
Keywords: by Pankaj Ghemawat
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
anticipation of the holiday season, the retailer introduced a $115 leather wallet on its website that came in five colors. In an effort to promote sales after the holiday, the retailer included an... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
ads had an effect similar to field operations in that they also tended to galvanize partisan voters. Since PAC ads generally attack rivals, rather than promote candidates, the strong negative tone of these ads seemed to fly better with... View Details
Keywords: by Dina Gerdeman
- 24 Sep 2001
- Research & Ideas
How To Be an Angel Investor
seminars, learning an industry by working in it; these are all ways to develop expertise that will promote your success in investing. But in both entrepreneurship and angel investing, there is nothing like doing it. Nothing. The... View Details
Keywords: by David Amis & Howard Stevenson
- 21 Jan 2014
- First Look
First Look: January 21
Hong Abstract—When to sell a novel idea is a difficult decision for many innovators. Selling early has financial benefits. But a later-stage sale of a more fully developed idea may attract greater buyer interest and allow the innovator to... View Details
Keywords: Sean Silverthorne
- 16 Mar 2010
- First Look
First Look: March 16
teaching can help faculty resolve a basic dilemma of academia: promotion is often based upon our published research, and we find that responsibilities to teach detract from the mandate to publish. When approached properly, case studies... View Details
Keywords: Martha Lagace
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
"We walk through when it makes sense to choose between these 2 extremes and how you make that happen," says Simons. To the west, the focus is on creative tension. "We ask how managers can create tension in the business to View Details
- 10 May 2016
- First Look
May 10, 2016
Decline and Encarta's Emergence By: Greenstein, Shane Abstract—The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s Encarta in 1993 led to sharp... View Details
Keywords: Carmen Nobel
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
spend X amount and receive an offer or discount of some kind. When you talk to retailers about their frequent shopper programs, they'll say the programs work and are very profitable. Then you ask, "How do you know it's working?" The typical way people measure... View Details
- 23 Nov 2010
- First Look
First Look: November 23
Abstract Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of View Details
Keywords: Sean Silverthorne
- 21 Nov 2005
- Research & Ideas
The Geography of Corporate Giving
tutoring to financial support of Pediatric AIDS, The Children's Defense Fund, and Action for Children. It is likely that the Columbus corporations' interest in benefiting children stems from the influence of Dave Thomas, the founder of Wendy's, a major Columbus firm.... View Details
Keywords: by Sean Silverthorne
- 12 Sep 2006
- First Look
First Look: September 12, 2006
Working PapersHow Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages Authors:Laura Alfaro, Areendam Chanda, Sebnem Kalemli-Ozcan, and Selin Sayek. Abstract The empirical... View Details
Keywords: Sean Silverthorne
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
workforce from 50,000 to 5,500 employees and the sale of all of its non-oil-related assets. By the end of this eighteen-month phase, two-thirds of the company was sold. In Stage II, YPF took advantage of expansion opportunities by... View Details
Keywords: by Nancy O. Perry
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
long-term innovation output rather than for private benefits. Code Contingencies: Designing Monitoring Regimes to Promote Improvement in Supply Chain Working Conditions By: Short, Jodi L., Michael W. Toffel, and Andrea R. Hugill... View Details
Keywords: Dina Gerdeman