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Show Results For
- All HBS Web
(2,945)
- People (4)
- News (669)
- Research (1,688)
- Events (21)
- Multimedia (31)
- Faculty Publications (976)
- 05 Oct 2017
- Cold Call Podcast
How to Promote Home Delivery of Prescription Drugs? Give Employees a 'Nudge'
- 2021
- Case
Starbucks: Opposing a Local Tax to Address Homelessness while Promoting Social Justice
By: Andrew J. Hoffman
In 2018, the Seattle City Council unanimously voted 9-0 for a tax that would require companies whose annual revenue surpassed $20 million to pay the city $275 per employee per year. The tax money would then be used to combat homelessness in Seattle. In response,... View Details
Keywords: Taxation; City; Welfare; Wealth and Poverty; Corporate Social Responsibility and Impact; Seattle
Hoffman, Andrew J. "Starbucks: Opposing a Local Tax to Address Homelessness while Promoting Social Justice." William Davidson Institute Case 3-330-494, 2021.
- August 1999
- Article
Impediments to Promoting Backward Linkages from the Garment Industry in Sri Lanka
By: Saman Kelegama and C. Fritz Foley
Kelegama, Saman, and C. Fritz Foley. "Impediments to Promoting Backward Linkages from the Garment Industry in Sri Lanka." World Development 27, no. 8 (August 1999): 1445–1460.
- 1992
- Chapter
Gestion du Risque de Taux appliqué au Métier de la Promotion Immobilière
By: Marc L Bertoneche and D. Jacquet
- 2000
- Other Unpublished Work
Revisiting Marketing a Country: Promotion as a Tool for Attracting Foreign Investment
By: L. T. Wells Jr.
- April 2013
- Article
Rx: Human Nature: How Behavioral Economics Is Promoting Better Health Around the World
By: Nava Ashraf
Why doesn't a woman who continues to have unwanted pregnancies avail herself of the free contraception at a nearby clinic? What keeps people from using free chlorine tablets to purify their drinking water? Behavioral economics has shown us that we don't always act in... View Details
Ashraf, Nava. "Rx: Human Nature: How Behavioral Economics Is Promoting Better Health Around the World." Harvard Business Review 91, no. 4 (April 2013): 119–125.
- 1996
- Other Unpublished Work
Policy Issues on Promoting Backward Linkages from the Garment Industry in Sri Lanka
By: C. Fritz Foley and Saman Kelegama
- Article
Pride to Cooperate: The Consideration of Pride Promotes Cooperation in a Social Dilemma
By: Anna Dorfman, Tal Eyal and Yoella Bereby-Meyer
In social dilemmas, broad collective interests conflict with immediate self-interests. In two studies, we examine the role of pride in guiding cooperative behavior in a social dilemma. We find that the consideration of pride led to more cooperation compared to the... View Details
Dorfman, Anna, Tal Eyal, and Yoella Bereby-Meyer. "Pride to Cooperate: The Consideration of Pride Promotes Cooperation in a Social Dilemma." Journal of Experimental Social Psychology 55 (November 2014): 105–109.
- November 2013
- Case
Coca-Cola: Liquid and Linked
By: John Gourville and Noah Fisher
Coca-Cola is considering which of several global marketing/promotional efforts to bring to the United States. Each has proven successful in other parts of the world, but for varying reasons. All represent efforts outside of the industry's normal advertising-based... View Details
Keywords: Marketing; Promotions; Advertising; Marketing Strategy; Advertising Campaigns; Global Strategy; Food and Beverage Industry; United States
Gourville, John, and Noah Fisher. "Coca-Cola: Liquid and Linked." Harvard Business School Case 514-024, November 2013.
- 2014
- Working Paper
Why Don’t People Ask More Questions? Question-asking Promotes Information Exchange and Improves Interpersonal Perception
By: A.W. Brooks, J. Minson and K. Huang
- May 1995
- Teaching Note
Retail Promotional Pricing: When Is a Sale Really a Sale? (A) & (B) TN
By: David E. Bell
Teaching Note for (9-591-111) and (9-591-112). View Details
- 27 Sep 2006
- Working Paper Summaries
How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages
- Article
Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial
By: Chethan Bachireddy, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini and Katherine L. Milkman
Importance: Few adults engage in recommended levels of physical activity. Financial incentives can promote physical activity, but little is known about how their structure influences their effectiveness; for example, whether incentives are more effective if they are... View Details
Bachireddy, Chethan, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini, and Katherine L. Milkman. "Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial." JAMA Network Open 2, no. 8 (August 2019): 1–13.
- 11 Jun 2008
- Conference Presentation
The Total Army Competitive Category Optimization Model: Analysis of Army Officers Accessions and Promotions
By: Hise O. Gibson
- Web
Engage with the broader business community to promote racial equity. - Advancing Racial Equity
Action Plan Engage with the broader business community to promote racial equity. Harvard Business School is fortunate to have an impact far beyond its campus and the students we educate in our own programs. Our work, behavior, and actions... View Details
- 2017
- Chapter
Multinational Activity in Emerging Markets: How and When Does Foreign Direct Investment Promote Growth?
By: Laura Alfaro
Among the prominent economic trends in recent decades is the exponential increase in flows of goods and capital driven by technological progress and a falling number of restrictions. A key driver of this phenomenon has been the cross-border production, foreign... View Details
Keywords: Multinational Activity; Growth; Spillovers; Complementarities; Foreign Direct Investment; Emerging Markets; Growth and Development; Multinational Firms and Management
Alfaro, Laura. "Multinational Activity in Emerging Markets: How and When Does Foreign Direct Investment Promote Growth?" In Geography, Location, and Strategy. Vol. 36, edited by Juan Alcácer, Bruce Kogut, Catherine Thomas, and Bernard Yin Yeung, 429–462. Advances in Strategic Management. Emerald Publishing Limited, 2017.
- November 1993
- Article
Reflections on 'Impact of Sales Promotions on When, What, and How Much to Buy'
By: Sunil Gupta
Gupta, Sunil. "Reflections on 'Impact of Sales Promotions on When, What, and How Much to Buy'." Journal of Marketing Research (JMR) 30 (November 1993): 522–524.