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      • Faculty Publications  (342)

      Project StrategyRemove Project Strategy →

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      • November 2009 (Revised August 2011)
      • Case

      Warner Bros. Entertainment

      By: Gary P. Pisano and Alison Berkley Wagonfeld
      Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300... View Details
      Keywords: Decision Choices and Conditions; Film Entertainment; Risk Management; Product Development; Strategic Planning; Projects; Sales; Motion Pictures and Video Industry
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      Pisano, Gary P., and Alison Berkley Wagonfeld. "Warner Bros. Entertainment." Harvard Business School Case 610-036, November 2009. (Revised August 2011.)
      • October 2009
      • Teaching Note

      GE Money Bank: The M-Budget Card Initiative (TN)

      By: Michael L. Tushman, Sebastian Raisch and Christian Welling
      Teaching Note for [410052]. View Details
      Keywords: Time Management; Change Management; Problems and Challenges; Projects; Banks and Banking; Innovation and Invention; Product Launch; Knowledge; Experience and Expertise; Value; Competition; Operations; Financial Services Industry; Real Estate Industry
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      Tushman, Michael L., Sebastian Raisch, and Christian Welling. "GE Money Bank: The M-Budget Card Initiative (TN)." Harvard Business School Teaching Note 410-053, October 2009.
      • September 2009 (Revised April 2011)
      • Case

      Integrated Project Delivery at Autodesk, Inc. (A)

      By: Amy C. Edmondson and Faaiza Rashid
      Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc., the world's largest design software... View Details
      Keywords: Buildings and Facilities; Business Headquarters; Design; Risk Management; Business Processes; Projects; Groups and Teams; Partners and Partnerships; Cooperation; Construction Industry; Service Industry
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      Edmondson, Amy C., and Faaiza Rashid. "Integrated Project Delivery at Autodesk, Inc. (A)." Harvard Business School Case 610-016, September 2009. (Revised April 2011.)
      • September 2009 (Revised April 2011)
      • Supplement

      Integrated Project Delivery at Autodesk, Inc. (B)

      By: Amy C. Edmondson and Faaiza Rashid
      Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software... View Details
      Keywords: Risk Management; Groups and Teams; Goals and Objectives; Collaborative Innovation and Invention; Integration; Construction Industry
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      Edmondson, Amy C., and Faaiza Rashid. "Integrated Project Delivery at Autodesk, Inc. (B)." Harvard Business School Supplement 610-017, September 2009. (Revised April 2011.)
      • September 2009 (Revised April 2011)
      • Supplement

      Integrated Project Delivery at Autodesk, Inc. (C)

      By: Amy C. Edmondson and Faaiza Rashid
      Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software... View Details
      Keywords: Risk Management; Groups and Teams; Goals and Objectives; Collaborative Innovation and Invention; Integration; Construction Industry
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      Edmondson, Amy C., and Faaiza Rashid. "Integrated Project Delivery at Autodesk, Inc. (C)." Harvard Business School Supplement 610-018, September 2009. (Revised April 2011.)
      • July 2009 (Revised January 2014)
      • Case

      Sustainability at Millipore

      By: Michael W. Toffel and Katharine Lee
      This case describes Millipore Corporation's approach to becoming a more environmentally sustainable company. As he prepared for his quarterly meeting with the CEO, the Director of Sustainability needed to develop positions on several issues. Tactically, he needed to... View Details
      Keywords: Investment; Corporate Disclosure; Operations; Corporate Social Responsibility and Impact; Organizational Structure; Natural Environment; Environmental Sustainability; Pollutants
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      Toffel, Michael W., and Katharine Lee. "Sustainability at Millipore." Harvard Business School Case 610-012, July 2009. (Revised January 2014.) (defining sustainability in a corporate context, managing greenhouse gas (GHG) emissions including inventories, targets, disclosure, reduction strategies.)
      • July 2009
      • Teaching Note

      The Miami Project to Cure Paralysis (TN)

      By: Robert Steven Kaplan, Christopher Marquis and Ben Creo
      Teaching Note for [408003]. View Details
      Keywords: Nonprofit Organizations; Research; Health Care and Treatment; Medical Specialties; Financing and Loans; Leadership; Strategy; Problems and Challenges; Health Testing and Trials; Miami
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      Kaplan, Robert Steven, Christopher Marquis, and Ben Creo. "The Miami Project to Cure Paralysis (TN)." Harvard Business School Teaching Note 410-005, July 2009.
      • 2008
      • Chapter

      Conceptual Foundations of the Balanced Scorecard

      By: Robert S. Kaplan

      David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details

      Keywords: Balanced Scorecard; Management Systems; Measurement and Metrics; Performance Improvement; Strategy
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      Kaplan, Robert S. "Conceptual Foundations of the Balanced Scorecard." Chap. 1.03 in Handbook of Management Accounting Research. Vol. 3, edited by Christopher Chapman, Anthony Hopwood, and Michael Shields. Elsevier, 2008.
      • February 2009 (Revised November 2016)
      • Exercise

      Congo River Basin Project: Role for Dr. Beni

      By: Kathleen L. McGinn, Anne Starks Acosta, Deborah M. Kolb and Cailin B. Hammer
      The director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual... View Details
      Keywords: Decision Choices and Conditions; Negotiation Process; Projects; Research and Development; Non-Governmental Organizations; Cooperation; Congo Basin
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      McGinn, Kathleen L., Anne Starks Acosta, Deborah M. Kolb, and Cailin B. Hammer. "Congo River Basin Project: Role for Dr. Beni." Harvard Business School Exercise 909-041, February 2009. (Revised November 2016.)
      • February 2009 (Revised November 2016)
      • Exercise

      Congo River Basin Project: Role for Dr. Campos

      By: Kathleen L. McGinn, Anne Starks Acosta, Deborah M. Kolb and Cailin B. Hammer
      The director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual... View Details
      Keywords: Decision Choices and Conditions; Negotiation Process; Projects; Research and Development; Non-Governmental Organizations; Cooperation; Congo Basin
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      McGinn, Kathleen L., Anne Starks Acosta, Deborah M. Kolb, and Cailin B. Hammer. "Congo River Basin Project: Role for Dr. Campos." Harvard Business School Exercise 909-040, February 2009. (Revised November 2016.)
      • February 2009 (Revised April 2011)
      • Supplement

      Mistry Architects (C)

      By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
      This case is a follow-up to "Mistry Architects: Innovating for Sustainability (A)" (Case 609-044) and (B) (Case 609-064). In Case (A) Sharukh and Renu Mistry founded and run an architectural firm dedicated to being both client-oriented and environmentally responsible.... View Details
      Keywords: Decision Choices and Conditions; Growth and Development Strategy; Management Succession; Corporate Social Responsibility and Impact; Business and Community Relations; Nonprofit Organizations; Environmental Sustainability
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      Edmondson, Amy C., Robert G. Eccles, and Mona Sinha. "Mistry Architects (C)." Harvard Business School Supplement 609-086, February 2009. (Revised April 2011.)
      • February 2009 (Revised October 2012)
      • Case

      Tata Motors in Singur: Public Purpose and Private Property (B)

      By: Laura Alfaro, Lakshmi Iyer and Namrata Arora
      In October 2008, Tata Motors canceled their car manufacturing plant in West Bengal state, in the face of widespread farmer protests over land acquisition issues. This meant abandoning a project in which the company had invested $300 million and delaying the launch of... View Details
      Keywords: Business Exit or Shutdown; Rights; Emerging Markets; Property; Business and Government Relations; Conflict and Resolution; Auto Industry; Manufacturing Industry; West Bengal
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      Alfaro, Laura, Lakshmi Iyer, and Namrata Arora. "Tata Motors in Singur: Public Purpose and Private Property (B)." Harvard Business School Case 709-029, February 2009. (Revised October 2012.)
      • February 2009 (Revised February 2012)
      • Case

      Exeter Group, Inc. (A)

      By: Robert G. Eccles, Das Narayandas and Kerry Herman
      Jonathan Kutchins and Mark Cullen, managing partners of IT consulting firm Exeter Group, Inc., are considering four potential client engagements. Three of them involve prominent universities, an area of market strength for the firm, and one involves a top-tier strategy... View Details
      Keywords: Decision Choices and Conditions; Resource Allocation; Market Entry and Exit; Service Operations; Performance Capacity; Business Strategy; Information Technology; Consulting Industry
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      Eccles, Robert G., Das Narayandas, and Kerry Herman. "Exeter Group, Inc. (A)." Harvard Business School Case 409-001, February 2009. (Revised February 2012.)
      • January 2009 (Revised May 2009)
      • Case

      Innovation at Mahindra & Mahindra (A)

      By: Stefan H. Thomke and Briana Doerr Luthra
      Describes the Mahindra & Mahindra Group's approach to innovation. The Group is among the top industrial houses in India and its managing director Anand Mahindra has put innovation at the core of its growth strategy. Emphasis is placed on managing the balance between... View Details
      Keywords: Innovation and Management; Growth and Development Strategy; Problems and Challenges; Marketing; Business Processes; Product; Innovation Strategy; Organizational Design; Demand and Consumers; Auto Industry; Agriculture and Agribusiness Industry; India
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      Thomke, Stefan H., and Briana Doerr Luthra. "Innovation at Mahindra & Mahindra (A)." Harvard Business School Case 609-065, January 2009. (Revised May 2009.)
      • January 2009 (Revised May 2011)
      • Case

      China Mobile's Rural Communications Strategy

      By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
      China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
      Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
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      Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
      • December 2008 (Revised October 2012)
      • Case

      Special Economic Zones in India: Public Purpose and Private Property (A)

      By: Laura Alfaro and Lakshmi Iyer
      In 2005, the government of India enacted the Special Economic Zones (SEZ) Act in order to attract investment, generate export revenues, and create manufacturing jobs. However, several planned projects faced difficulties in acquiring land for setting up the SEZ. In... View Details
      Keywords: Acquisition; Development Economics; Economic Growth; Policy; Government Legislation; Property; Business and Community Relations; Business and Government Relations; India
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      Alfaro, Laura, and Lakshmi Iyer. "Special Economic Zones in India: Public Purpose and Private Property (A)." Harvard Business School Case 709-027, December 2008. (Revised October 2012.)
      • November 2008 (Revised May 2009)
      • Supplement

      BMW's Project Switch (B): Importers vs. National Sales Companies

      By: Das Narayandas, Kerry Herman and Laura Winig
      BMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case's exploration of BMW's approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW's... View Details
      Keywords: Business Units; Business Headquarters; Marketing Strategy; Distribution Channels; Conflict and Resolution; Auto Industry; European Union
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      Narayandas, Das, Kerry Herman, and Laura Winig. "BMW's Project Switch (B): Importers vs. National Sales Companies." Harvard Business School Supplement 509-024, November 2008. (Revised May 2009.)
      • September 2008
      • Supplement

      Adobe Systems: Working Towards a "Suite" Release (B)

      By: David A. Thomas and Lauren Barley
      The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program... View Details
      Keywords: Change; Interpersonal Communication; Crisis Management; Product Launch; Projects; Conflict of Interests; Integration; Software
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      Thomas, David A., and Lauren Barley. Adobe Systems: Working Towards a "Suite" Release (B). Harvard Business School Supplement 409-015, September 2008.
      • September 2008 (Revised February 2009)
      • Case

      BMW's Project Switch (A): Importers vs. National Sales Companies

      By: Das Narayandas and Kerry Herman
      BMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW's approach to redesigning its channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy. View Details
      Keywords: Marketing Strategy; Distribution Channels; Conflict and Resolution; Auto Industry; European Union; Greece
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      Narayandas, Das, and Kerry Herman. "BMW's Project Switch (A): Importers vs. National Sales Companies." Harvard Business School Case 509-023, September 2008. (Revised February 2009.)
      • September 2008 (Revised May 2010)
      • Supplement

      GE's Imagination Breakthrough: The EVO Project

      By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
      This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details
      Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry
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      Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthrough: The EVO Project." Harvard Business School Video Supplement 909-801, September 2008. (Revised May 2010.)
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