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Show Results For
- All HBS Web
(391)
- News (126)
- Research (227)
- Events (1)
- Multimedia (2)
- Faculty Publications (19)
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- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
investors execute similar trades through the same broker, allowing them to capture returns that are twice as large as their normal trading performance. Similarly, we show that the clients of the broker employed by activist investors to execute their trades tend to... View Details
Keywords: Dina Gerdeman
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
company. "An executive there told me that you can't buy this kind of publicity," says Deighton. The New Rules But what does this all boil down to for companies that want to be successful in this relatively new environment? In the working... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
price remains a primary determinant of whether a consumer will buy a product, free shipping provides an added enhancement for online merchants to consider. Shoppers are only one-tenth as sensitive to... View Details
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
before twelve months. More substantively, he proposes adding a line to the 1040 tax form that would allow filers to invest a part of their refund directly in the savings bond program, making it simpler for people to View Details
- 06 May 2002
- Research & Ideas
Profits for Nonprofits: Earning Your Own Way
dignity and earnings. This may be the first money they've earned in quite a while or the first money they've earned ever. The bakery is an added facet to the services we offer." For Haley House as a whole, he said, the bakery offers... View Details
Keywords: by Martha Lagace
- 27 Sep 2011
- First Look
First Look: September 27
Sourav Bhattacharya Publication:Strategic Management Journal (forthcoming) Abstract While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input-they engage in... View Details
Keywords: Sean Silverthorne
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
careful about adding too many obligations to people’s already-full plates, even if their intention is to relieve stress through social interactions. And, if you’re on the receiving end of these invitations and can tactfully decline, do... View Details
Keywords: by Dina Gerdeman and Danielle Kost
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
market for nascent-stage story lines. “For inexperienced screenwriters, their most immediate problem is how to get the access, how to get their ideas heard,” Luo says, adding that the same goes for inexperienced entrepreneurs.... View Details
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
and a set of well-specified functional "tests" of each module's performance. All systems built out of System/360 modules worked together as one and could run the same software. Furthermore, new modules could be added to the... View Details
- 09 Sep 2013
- Lessons from the Classroom
Teaching Climate Change to Skeptics
probabilities below present values," adding that failing to do so could lead to losses upwards of $1 trillion annually. "Most skeptics I have come across are not skeptical of global warming or climate change itself, but argue that we... View Details
Keywords: by Carmen Nobel
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
early sales data updated their forecasts in an ad hoc manner when sales greatly exceeded or fell far short of original predictions. Several companies have retailing practices worth emulating, however. Japan-based World Company and... View Details
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
Basis For Comparison When stores of strong retail competitors, such as Best Buy and Circuit City, are located side by side, "it's easier for customers to comparison-shop," says Strategic Edge's Primo. But that's not necessarily... View Details
Keywords: by David Stauffer
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think... View Details
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
dodgy name is not always a major impediment to success.” Gretchen Kennedy commented, “Boaty McBoatface is the PERFECT name for bringing a little humor to a world that takes itself way too seriously.” Science Advocate added, “You can’t buy... View Details
- 13 Jan 2015
- First Look
First Look: January 13
understanding of these implications is essential for future policy analysis, particularly for issues relating to fostering innovation. Publisher's link: http://www.people.hbs.edu/wkerr/Kerr_Kerr_Lincoln_WP14_IPEFirms.pdf January 2015 IESE Insight From TV to Web:... View Details
Keywords: Sean Silverthorne
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
diversified from there. Now, as CEO and managing director of Pantaloon Retail (India) Limited, he oversees thirty-two department stores in fifteen cities. "Ordinary people are buying what the rich can afford," he said, View Details
- 05 Jun 2007
- First Look
First Look: June 5, 2007
competition by moving quickly into new cities, balancing the buying power of multinational retailers who were also purchasing merchandise for export, leveraging Beijing Hualian's understanding of the rapidly changing domestic market,... View Details
Keywords: Martha Lagace
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
reveals the richness of the metaphor elicitation approach. As expected, customers associated GM products with quality and competitive price. But there was more: Customers also linked GM with patriotic feelings. By buying GM cars, they saw... View Details
Keywords: by Jean Ayers
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
buying a car alone does not go against what you hold dearest, against what is your sense of identity, against what you think is appropriate and valuable, the way that radical new cultural products do. When women started using the car—that... View Details
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
is not really making a profit on hardware sales. It prices its hardware low as a way to encourage people to buy a lot of e-books." Apple, on the other hand, makes several hundred dollars on each iPad sale, able to charge a premium because... View Details