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Show Results For
- All HBS Web
(368)
- News (123)
- Research (229)
- Events (1)
- Multimedia (2)
- Faculty Publications (18)
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Networked Customers? How Do You Value a 'Free' Customer? Sometimes a valuable customer may be the person who never buys a thing. Professor Sunil Gupta discusses how to assess the profitability of a customer in a networked setting—a... View Details
- 01 Jun 2004
- News
Luxe Redux
stars, outdoor sportsmen, the British military, and the Royal family. In 1997, Burberry launched a revitalization of the brand that showcased the ongoing appeal of its more timeless products while expanding into fashionable clothing and accessories for men and women.... View Details
- 01 Jun 2010
- News
Michael Depatie
buy key words and use search engine optimization. There’s social media, too. Kimpton has a Facebook page, and a lot of our chefs use Twitter. We haven’t spent money on national ads to date, since we’ve been... View Details
- 18 Apr 2022
- News
Home Grown
would then show me something around sports because I am a sports fanatic. I love a lot of the content coming from the creators. So I would see a lot of that. JH: Yeah. So I’m wondering how do you make money on something like that? Is it an View Details
- 12 Jul 2016
- First Look
July 12, 2016
School Case 716-449 ASOS PLC Launched in 2000, ASOS was one of the world's largest online fashion specialists in 2016. Focusing on young consumers aged 16–25 years, the company offered over 80,000 items on its websites, many times more than the largest fashion stores,... View Details
Keywords: Sean Silverthorne
- 22 Sep 2015
- News
Getting New Ideas off the Ground
only have inexpensive creative for television, but also that you could target those ads to just a five- or 10-mile radius around where your store was located rather than having to buy the entire greater Los... View Details
- 01 Jan 2011
- News
Robert Kraft, MBA 1965
Founder, Chairman and CEO, The Kraft Group Download Kraft profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1941 Born, Brookline, Massachusetts 1965 Joins Rand-Whitney 1972 Founds International Forest Products 1994 Buys... View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Brian Kenny: What motivated you to write the case? Why were you interested in it? Thales Teixeira: Some of my research is on the economics of attention and online reviews have amassed a vast amount of attention nowadays. People have changed their behavior in terms of... View Details
- 10 Feb 2015
- First Look
First Look: February 10
the economy to organize production and innovation. We study individual contestant-level data from 2,796 contestants in 774 software algorithm design contests with random assignment. Precisely conforming to theory predictions, the performance response to View Details
Keywords: Sean Silverthorne
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
of newspapers and magazines. And yet, as print ads flee online for pennies on the dollar — and newsprint prices jump while circulation and newsstand sales slump — these enterprises have never seen their financial prospects dim so rapidly.... View Details
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
another company. This came as a shock to the CEO, who, despite nixing the ad campaign, had been quite impressed with the other elements of the marketing program and the thoroughness with which they had been planned. What he had failed to... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
hard decisions about returning to the market. Here’s a common prediction: Social distancing forces people to do more buying online and communicating through social media, thus accelerating a permanent, big shift after the crisis to more... View Details
Keywords: by Frank V. Cespedes
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
request from a florist that finally clarified the concept: “Beautiful products,” the florist said, “but do you do bulk rentals?” “It suddenly made a lot of sense to me. People want access, not necessarily ownership, and nothing like that existed for crafts,”... View Details
Keywords: Jen McFarland Flint
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
better to manage these programs in-house or to use outside experts. . Power Of The Network Affiliate networks slash the cost of buying ads for sellers through the use of advertising marketplaces. In essence,... View Details
- 01 Dec 2018
- News
Democratizing Funding, Diversifying Funders
right to buy into privately held firms was limited to high-net-worth individuals or other businesses. Federal regulators have now opened up a world between the two categories, creating a new asset class in which “non-accredited investors”... View Details
Keywords: Sasha Issenberg
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
have added phones and other functions. But no cameras, Tyneski said. RIM's primarily business users can't take cameras into many business and government sites. The architecture of a device needs to represent the function, Tyneski... View Details
Keywords: by Sean Silverthorne
- 16 May 2012
- Research & Ideas
Can Decades of Military Overspending be Fixed?
virtually mandates changes to contracts as requirements are added or changed; and financial incentives that reward lowball contractor bids and provide negative sanctions for failing to spend all the allocated funds." It doesn't help... View Details
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
might be interested in ex-post (i.e., once there). Thus, consumers coming to the supermarket to buy daily staples (say, bread and milk) might be induced to also get expensive chocolate if they have to walk past the corresponding aisle... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- 30 Oct 2012
- First Look
First Look: October 30
PublicationsHappy Money: The Science of Smarter Spending Authors:Elizabeth Dunn and Michael Norton Publication:Simon & Schuster, forthcoming Abstract If you think money can't buy happiness, you're not spending it right. Two rising... View Details
Keywords: Sean Silverthorne
- Profile
James Reinhart
When he tried to figure out what to do with the clothes he no longer wanted, he had his “Aha” moment. thredUP, founded in 2009, was doing well with its original concept, swapping men’s and women’s clothes. The new venture was View Details