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Show Results For
- All HBS Web
(375)
- News (126)
- Research (229)
- Events (1)
- Multimedia (2)
- Faculty Publications (19)
- 01 Jun 2012
- News
Think Locally, Act Globally
integration.” Within two years of buying out Zain, operating in Africa as Airtel, Bharti has added more than 14 million new mobile customers (for a current total exceeding 50 million), while investing... View Details
- 01 Dec 2004
- News
Getting Personal
marketing themselves? Many mature service industries are in a service “arms race” in which they keep adding more and more services cumulatively over time. But consumers don’t always want “more and more” — what they’re looking for are... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
ingredient is central to the functional performance of the final product. Think Shimano gear systems on performance bicycles or Monsanto's Nutrasweet, added to Equal sweetener. 3. The final products are not well-branded themselves, either... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
how they're marketing themselves? Youngme Moon: Many mature service industries are in a service "arms race" in which they keep adding more and more services cumulatively over time. But consumers don't always want "more and... View Details
- 01 Apr 1999
- News
A Random Sampling of HBS Graduates in the News
he told the Boston Business Journal (January 114, 1999). Added Krasnow, "The [medical] system today doesn't really provide the resources people need. Patients are discharged from hospitals very quickly." CardioResponse customers rent or... View Details
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
early sales data updated their forecasts in an ad hoc manner when sales greatly exceeded or fell far short of original predictions. Several companies have retailing practices worth emulating, however. Japan-based World Company and... View Details
- 03 Oct 2024
- Blog Post
Van den Ende Rozen
In January 2024, Professors Willy Shih and Mike Toffel led 45 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in the second year of their Immersive Field Course... View Details
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
predicted the demise of books with the advent of e-readers, but people are still buying printed books. Print isn’t going to disappear in the near future. + ONLINE web-only content Why didn’t newspaper groups innovate more rapidly in the... View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
members who are young, plugged in, and likely influencers in their peer groups. But do advertisers buying space on these sites face danger from the backlash of negative publicity? A: It poses dangers to youth, but paradoxically, less than... View Details
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
tangible features) of the product." He concurs with Balu Rajagopal who wrote, "The marketing 4 Ps are still a valid framework but the Internet has added a new dimension—interactivity. ... If there is a case to be made for a new... View Details
Keywords: by James Heskett
- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
the public water supply had previously been damaged by the effects of El Niño. "There wasn't much dispute because things were terrible," he said, adding that many poor residents—who used to have to View Details
Keywords: by Carmen Nobel
- 13 Jan 2015
- First Look
First Look: January 13
understanding of these implications is essential for future policy analysis, particularly for issues relating to fostering innovation. Publisher's link: http://www.people.hbs.edu/wkerr/Kerr_Kerr_Lincoln_WP14_IPEFirms.pdf January 2015 IESE Insight From TV to Web:... View Details
Keywords: Sean Silverthorne
- 01 Jan 2011
- News
Robert Kraft, MBA 1965
Founder, Chairman and CEO, The Kraft Group Download Kraft profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1941 Born, Brookline, Massachusetts 1965 Joins Rand-Whitney 1972 Founds International Forest Products 1994 Buys... View Details
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
diversified from there. Now, as CEO and managing director of Pantaloon Retail (India) Limited, he oversees thirty-two department stores in fifteen cities. "Ordinary people are buying what the rich can afford," he said, View Details
- 05 Jun 2007
- First Look
First Look: June 5, 2007
competition by moving quickly into new cities, balancing the buying power of multinational retailers who were also purchasing merchandise for export, leveraging Beijing Hualian's understanding of the rapidly changing domestic market,... View Details
Keywords: Martha Lagace
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
request from a florist that finally clarified the concept: “Beautiful products,” the florist said, “but do you do bulk rentals?” “It suddenly made a lot of sense to me. People want access, not necessarily ownership, and nothing like that existed for crafts,”... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2010
- News
Michael Depatie
buy key words and use search engine optimization. There’s social media, too. Kimpton has a Facebook page, and a lot of our chefs use Twitter. We haven’t spent money on national ads to date, since we’ve been... View Details
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
buy the right to retransmit the games and sell ad space to their local advertisers. Another key principle of the Economics of Attention is that attention is valued in a "superlinear" manner, which... View Details
- 01 Mar 2018
- News
Making Sense of the Modern Startup
storyteller—I had been warned about that!—but rather to create an economic analytical framework that made sense.” As a starting point, he drew on Poorvu’s and Stevenson’s prior work, which focused on four elements: people, opportunity, context, and deal. To that... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)