Publications

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November 2021
Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek

We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details

Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

motivated state, focusing on the deadline, the profitability goals," she says. "Ideally, they will still be passionate about the work, but it's important at that point to focus in and to make sure the details of implementation... View Details

Keywords: by Michael Blanding

June 2023
Article

Can Purpose Foster Stakeholder Trust in Corporations

By: Ranjay Gulati and Franz Wohlgezogen

As part of institutional changes toward more responsible capitalism, firms increasingly articulate a purpose beyond simply profit as a central tenet of their governance. Management scholarship has noted the potential advantages of such purpose-focus for stakeholder... View Details

Keywords: Stakeholder Management; Moral Identity; Mission and Purpose; Trust; Corporate Governance; Business and Stakeholder Relations

March 2023 (Revised August 2023)
Case

Majid Al Futtaim: Adapting the Shopping Mall to the Digital Era

By: Antonio Moreno and Gamze Yucaoglu

The case opens in August 2022, as Ahmed Galal Ismail, CEO of Majid Al Futtaim Properties and Fatima Zada, digital and omnichannel director at Majid Al Futtaim Shopping Malls, go over the plans to roll out the omnichannel mall offering for the Mall of the Emirates they... View Details

Keywords: Business Model; Strategy; Information Technology; Technology Adoption; Value Creation; Competition; Expansion; Profit; Corporate Strategy; Retail Industry; Real Estate Industry; United Arab Emirates

December 2006
Case

Southern Company's Investment in CEMIG

In the spring of 1997, Southern Company had the opportunity to acquire a significant portion of the electric utility in the Brazilian state of Minas Gerais. The shares in the utility, CEMIG, were being sold by the state government as part of a comprehensive... View Details

Keywords: Corporate Strategy; Privatization; Investment; Acquisition; Globalized Markets and Industries; Utilities Industry; Brazil

17 Sep 2013
First Look

First Look: September 17

ratios. Our results highlight the usefulness of EDGAR data, as well as the latent intelligence in search traffic patterns. Download working paper: http://ssrn.com/abstract=2171497 Managing Churn to Maximize Profits By: Lemmens, Aurélie,... View Details

Keywords: Sean Silverthorne

26 Feb 2008
First Look

First Look: February 26, 2008

principal can set its payment delay to deter bad-type agents and to attract solely or primarily good-type agents. Through the savings from excluding bad agents, the principal can increase its profits while offering increased payments to... View Details

Keywords: Martha Lagace

September 2023
Teaching Note

Roche: ESG and Access to Healthcare

By: George Serafeim

Teaching Note for HBS Case No. 123-075. In May 2022, Roche Group, one of the largest healthcare companies in the world, hosted its first ESG investor event focused exclusively on its efforts to impact access to healthcare. While Roche had recently set an ambitious goal... View Details

Keywords: ESG; Access To Care; Healthcare; Healthcare Access; Innovation; Social Impact; Affordable; Health Care and Treatment; Innovation and Invention; Product Development; Resource Allocation; Corporate Social Responsibility and Impact; Health Industry

22 Apr 2013
Working Paper Summaries

Competing with Privacy

Keywords: by Ramon Casadesus-Masanell & Andres Hervas-Drane; Publishing

January 2022 (Revised February 2022)
Case

Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?

By: Jonas Heese, Charles C.Y. Wang and James Weber

In early 2019, Anthony Campagna, the global director of fundamental research at ISS EVA, a unit of the proxy advisory firm Institutional Shareholder Services (ISS), was preparing to release ISS's analyses of public company performance and CEO compensation ahead of Say... View Details

Keywords: Jobs and Positions; Compensation and Benefits; Performance; Performance Productivity; Measurement and Metrics; Analytics and Data Science; Value; Business or Company Management; Performance Evaluation; Business and Shareholder Relations

Program

Finance for Senior Executives

Exploring the flow of financial resources, capital markets, and systems for financial management and control, this executive finance program positions you to drive new levels of profitability for your organization. This program is... View Details

Web

CSV Explained - Institute For Strategy And Competitiveness

Explained Creating shared value is a framework for creating economic value while simultaneously addressing societal needs and challenges. When businesses act as businesses —not as charitable donors—they can improve View Details

12 Jul 2011
First Look

First Look: July 12

Grants David F. HawkinsHarvard Business School Case 111-087 Analyst questions the value of accounting measurement of earnings per share and stock option costs for equity valuation purposes. Purchase this... View Details

Keywords: Carmen Nobel

May 2013 (Revised March 2014)
Case

Gap, Inc., 2012

By: John R. Wells and Galen Danskin

Between 2000 and 2012, Gap, Inc. (Gap) ceded its world leadership position in specialty fashion retailing to Inditex of Spain and H&M of Sweden. These two companies, each less than a quarter of Gap's size in 2000, were now setting the pace in the global mass fashion... View Details

Keywords: Strategic Change; Fashion; Multinational; Brands; Competition; Multinational Firms and Management; Performance Improvement; Strategy; Brands and Branding; Change Management; Retail Industry; Fashion Industry; Apparel and Accessories Industry; Sweden; Spain; United States

October 1995
Article

Start-ups, Spin-offs, and Internal Projects

By: James J. Anton and Dennis Yao

We examine the incentive problem confronting a firm and employee when the employee privately discovers a significant invention and faces a choice between keeping the invention private and leaving the firm to form a new company (start-up), or transferring knowledge and... View Details

Keywords: Business Startups; Projects; Motivation and Incentives; Rights; Employees; Innovation and Invention; Compensation and Benefits; Knowledge Sharing; Capital; Profit

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09 Nov 2023
HBS Case

What Will It Take to Confront the Invisible Mental Health Crisis in Business?

impervious to mental health struggles. What can be done to better support people at the top? Cohen: This is a great point. There was a paper looking at the deaths of executives and what happens. Firm profitability and other value measures... View Details

Keywords: by Kara Baskin; Health

October 2014
Case

Mothercare, 2014

By: John R. Wells and Galen Danskin

In early 2014, Mothercare was the UK's leading retailer of mother-and-baby products. In fiscal 2013, it generated £341 million in revenues from its 255 UK stores and £128 million online, and was more than three times the size of its next biggest competitor, Mama and... View Details

Keywords: Retail; Turnaround; Strategy; Strategic Planning; Retail Industry; United Kingdom