Professor Youngme Moon - Publications - Faculty & Research

February 2000 (Revised April 2000)
Case

RadioShack

By: V. Kasturi Rangan, Youngme E. Moon and Marie Bell

Outlines the transformation of RadioShack stores from a parts and accessories business to a provider of high bandwidth Internet access. View Details

Keywords: Change Management; Marketing Strategy; Risk and Uncertainty; Internet

Citation

Educators

Purchase

01 Dec 2011
News

discipline as our case method courses,” says Youngme Moon, senior associate dean and chair of the MBA Program, and the Donald K. David Professor of Business Administration. She worked with the 10-member... View Details

Keywords: Roger Thompson; FIELD program; Colleges, Universities, and Professional Schools; Educational Services

August 2002 (Revised June 2006)
Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details

Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry

Citation

Educators

Purchase

20 Dec 2019
News

The 19 Musts of 2019

with Professor Youngme Moon and Professor Felix Oberholzer-Gee), of the podcast After Hours MUST LISTEN NPR’s Up First “Ten minutes of thoughtful... View Details

Keywords: podcast; Arts, Entertainment

26 May 2021
News

Diversity and Inclusion in the Workplace (with Frances Frei)

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

football,” says HBS professor Youngme Moon, underlining one of the biggest differences between the business of sports and the business of esports. That means video game publishers can each dictate how a... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Apr 2001
News

Beyond the Rim: New Paths to Success in Asia

force behind a joint HBS-Tsinghua University executive education program that premiered in January (see sidebar). “With a 24-hour plane trip and thirteen time zones between Boston and China, the language barrier, and cultural differences — Japan is as different from... View Details

Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services

02 Mar 2020
What Do You Think?

Are Candor, Humility, and Trust Making a Comeback?

Professor Ryan Buell and doctoral student Moon Soo Choi caught my eye recently. Their study of a credit card offering to almost 400,000 customers of Commonwealth Bank, Australia’s largest, found that a... View Details

Keywords: by James Heskett

Web

Annual Report 2017 - Annual Report 2017

by students for their excellence in teaching in the MBA Program: Joshua Margolis (Leadership and Organizational Behavior) and Julio Rotemberg (Business, Government and the International Economy) in the Required Curriculum, and Youngme... View Details

02 Oct 2016
Blog Post

Peek Weekend: The Family Business Cohort

too short to gather any real insight — and ended up being completely wrong. Peek Weekend gives you actionable takeaways. For example, prior to hearing about Peek a mentor of mine recommended I read the book “Different”. I was later delighted to find out the author,... View Details

01 Jun 2012
News

Global Mission

developing markets. “We had to put students in situations where they’re able to practice the ideas and concepts that we teach in the classroom,” says Professor Youngme Moon, senior associate dean and chair... View Details

Keywords: Roger Thompson; meta

21 Mar 2018
News

How Money Can Buy Happiness

01 Sep 2011
News

HBS Moves Ahead with Curriculum Innovations

traditions just drift forward. They need to go forward in the same purposeful way in which we think of moving forward on innovation. So, for example, Youngme Moon senior associate dean, chair of the MBA... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

04 Oct 2016
Blog Post

The Peek Weekend Stem Cohort Experience

strategies for Peek together just last semester. The whole weekend, you are pushed to think introspectively about yourself as a leader. The professor who taught us the Uber case, Youngme Moon, started off... View Details

17 Feb 2011
News

Field Report: Rwanda

that we had accomplished something concrete in the recommendations that we made.” HBS professor David Thomas and Social Enterprise Director Laura Moon led the IXP, highlights of which included a three-hour... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

09 Apr 2016
Blog Post

Meet The HBS Sound Society

year students also gathered talented students to form the band 3 Case Day. With Young Me & The Moons (2015), COLD CALL (2016) and 3 Case Day (2017) making their presence felt on campus, we’re pretty sure these students bands are here... View Details

Keywords: Entertainment / Media / Sports

29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

change observation and trying to fix some of the biggest problems on Earth, the space economy is now interwoven in our everyday lives,” says Weinzierl, who is also the Joseph and Jacqueline Elbling Professor of Business Administration.... View Details

Keywords: by Kara Baskin; Aerospace

30 Apr 2001
Research & Ideas

New Paths to Success in Asia

language barrier, and cultural differences—Japan is as different from China as the moon is from Europe—having the Research Center as a base has made a tremendous difference," he observes. Executive Director Camille Tang Yeh (MBA '80)... View Details

Keywords: by Alejandro Reyes & Deborah Blagg

Web

Policy - Business & Environment

cross-sector collaboration is necessary to address climate change. If we can put an astronaut on the Moon and explore other worlds, we surely can protect the one planet we call home.” Carter Roberts HBS MBA 1988 President & CEO, World... View Details

Web

Space, Public And Commercial Economics (SPACE) - Course Catalog

HBS Course Catalog Space, Public And Commercial Economics (SPACE) Course Number 1175 Professor Matthew Weinzierl Spring; Q3; 1.5 credits 14 sessions Paper Course Overview Space is a place of unparalleled possibility for humanity, and it... View Details

Publications