Publications

January 2004 (Revised August 2007)
Teaching Note

Internet Customer Acquisition Strategy at Bankinter (TN)

By: Francisco de Asis Martinez-Jerez and V.G. Narayanan

Teaching Note to (9-103-021). View Details

Keywords: Banking Industry; Information Technology Industry; Spain

01 Jun 2014
News

The Digital Deck

As a professor in the Strategy Unit, Bharat Anand has studied how media companies move a traditional product into the online space. Some have managed that transition well, he says, and others have not. In the early days, Anand observes,... View Details

Keywords: Julia Hanna

2011
Working Paper

The Impact of Forward-Looking Metrics on Employee Decision Making

By: Pablo Casas-Arce, F. Asis Martinez-Jerez and V.G. Narayanan

This paper analyzes the effects of providing forward-looking metrics on employee decision making. We use data from a southern European bank that, in April 2002, started providing its branch managers with customer lifetime value (CLV) information about mortgage... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Mortgages; Employees; Information; Knowledge Use and Leverage; Service Delivery; Banking Industry; Europe

July 2009 (Revised June 2010)
Supplement

Kim Park (B): Liabilities

By: David F. Hawkins, Gregory Miller and V.G. Narayanan

A series of caselets exploring the accounting for liabilities. View Details

Keywords: Accounting; Financial Reporting; International Accounting; Standards; United States

June 2001 (Revised October 2002)
Case

Accounting for the Intel Pentium Chip Flaw

By: Gregory S. Miller, V.G. Narayanan and Lisa Brem

Investigates the 1994 Intel Pentium plan. View Details

Keywords: Fair Value Accounting; Quality; Measurement and Metrics; Cost; Computer Industry

February 1998 (Revised September 1998)
Case

Insteel Wire Products: ABM at Andrews

By: V.G. Narayanan and Ratna G. Sarkar

Insteel implements an activity-based costing (ABC) system in 1996. It finds pallet nails to be its most profitable product and decides to expand the number of cells making pallet nails from two to four. A repeat of the ABC study in 1997 shows pallet nails have become... View Details

Keywords: Cost Accounting; Expansion; Resource Allocation; Activity Based Costing and Management

June 2017
Teaching Note

AT&T Versus Verizon: A Financial Comparison (Brief Case)

By: V.G. Narayanan and Joel L. Heilprin

Teaching Note for HBS No. 917-543. View Details

September 1995 (Revised May 2002)
Supplement

Intel Pentium Chip Controversy (B), The

By: V.G. Narayanan and James D Evans

Supplements the (A) case. View Details

Keywords: Information Infrastructure; Conflict and Resolution; Computer Industry

September 1995 (Revised June 2002)
Case

Intel Pentium Chip Controversy (A), The

By: V.G. Narayanan and James D Evans

Following Intel Inc.'s decision to replace flawed Pentium chips, the company faces revenue recognition choices. Events leading up to IBM's decision to halt shipment of computers that have Intel's microprocessor inside and Intel's decision to replace all the flawed... View Details

Keywords: Business or Company Management; Decision Choices and Conditions; Revenue Recognition; Computer Industry

2002
Other Unpublished Work

Impact of Costing Systems on Pricing Decisions in a Duopoly

By: V.G. Narayanan and Jytte Grambo Larsen

Keywords: Duopoly and Oligopoly; Decision Making; Cost Accounting; Price

01 Jun 2016
News

Alumni and Faculty Books for June 2016

again in the face of adversity. An Easy Introduction to Financial Accounting: A Self-Study Guide by V.G. Narayanan (V.G. Narayanan) This self-study guide explains concepts in simple language with... View Details

Article

The Impact of Forward-Looking Metrics on Employee Decision-Making: The Case of Customer Lifetime Value

By: Pablo Casas-Arce, Asis Martinez Jerez and V.G. Narayanan

This paper analyzes the effects of forward-looking metrics on employee decision-making. We use data from a bank that started providing branch managers with the customer lifetime value (CLV)—an estimate of the future value of the customer relationship—of mortgage... View Details

Keywords: Customer Lifetime Value; Forward-looking Metrics; Employees; Decision Making; Information; Customer Value and Value Chain; Banks and Banking; Mortgages; Outcome or Result

Find at Harvard

June 2011
Teaching Note

Whose Money Is It Anyway? (TN) (A), (B), and (C)

By: Richard G. Hamermesh, V.G. Narayanan and Rachel Gordon

Teaching Note for 810-008, 810-013, and 810-031. View Details

Keywords: Health Industry

October 2009 (Revised October 2010)
Supplement

Sara Campbell Ltd. (C)

By: Romana L. Autrey, V.G. Narayanan and Julia Rozovsky

Supplements the Sara Campbell Ltd. (A) and (B) cases by revealing the aftermath of issues presented in the (B) case. The students are given context to discuss how this situation could have been prevented. View Details

Keywords: Decision Choices and Conditions; Employee Relationship Management; Outcome or Result; Situation or Environment; Conflict Management; Apparel and Accessories Industry

April 2003 (Revised April 2008)
Teaching Note

Store24 (TN)

By: Dennis Campbell, Susan L. Kulp and V.G. Narayanan

Teaching Note for (9-103-058). View Details

Keywords: Retail Industry

September 2008 (Revised October 2008)
Case

Shareholder Activists at Friendly Ice Cream (A1)

By: Fabrizio Ferri, V.G. Narayanan and James Weber

Two activist investors, one a founder and one a hedge fund manager, seek to improve board oversight at a chain restaurant company. Prestley Blake founded Friendly Ice Cream in 1935 with his brother, and the two created a chain of full-service restaurants. In 1979, they... View Details

Keywords: Investment Activism; Governing and Advisory Boards; Lawsuits and Litigation; Business or Company Management; Business and Shareholder Relations; Conflict of Interests; Food and Beverage Industry; United States