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Publications
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- Faculty Publications (297)
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
- September 2011
- Article
The Labor Illusion: How Operational Transparency Increases Perceived Value
By: Ryan W. Buell and Michael I. Norton
A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details
- 2011
- Working Paper
'Last-place Aversion': Evidence and Redistributive Implications
By: Ilyana Kuziemko, Ryan W. Buell, Taly Reich and Michael I. Norton
Why do low-income individuals often oppose redistribution? We hypothesize that an aversion to being in "last place" undercuts support for redistribution, with low-income individuals punishing those slightly below themselves to keep someone "beneath" them. In laboratory... View Details
Keywords: Wages; Surveys; Wealth and Poverty; Behavior; Income; Research; Rank and Position; Attitudes; Personal Characteristics; Economics
- July 2011 (Revised August 2013)
- Background Note
Note on Evaluating Empirical Research
This note is intended to provide students with a basic understanding of how to evaluate empirical research papers. While reading both case studies and empirical research require close attention and scrutiny, evaluating empirical research requires a different... View Details
- 12 Jul 2011
- Other Presentation
Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On... View Details
- 22 Jun 2011
- Other Presentation
Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); ―What is Strategy? (Harvard Business Review, Nov/Dec 1996); and On Competition... View Details
- 9 Jun 2011
- Other Presentation
Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition... View Details
Keywords: Society
- 2 Jun 2011
- Other Presentation
The New Competitive Advantage: Creating Shared Value—Video Conference
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition... View Details
- 16 May 2011
- Other Presentation
Chilean Competitiveness: Ready for the Next Stage?
This presentation draws on ideas from Professor Porter's articles and books, including, The Competitive Advantage of Nations (The Free Press, 1990), "The Microeconomic Foundations of Economic Development," in The Global Competitiveness Report, (World Economic Forum),... View Details
- 11 May 2011
- Other Presentation
The New Competitive Advantage: Creating Shared Value
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On... View Details
- May 2011
- Other Presentation
Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); ―What is Strategy? (Harvard Business Review, Nov/Dec 1996); and On Competition... View Details
- May 2011
- Article
Think Customers Hate Waiting? Not So Fast...
By: Ryan W. Buell and Michael I. Norton
Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The... View Details
- 20 Apr 2011
- Other Presentation
The New Competitive Advantage: Creating Shared Value
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition... View Details
- 25 Mar 2011
- Other Presentation
The Competitive Advantage of Nations and Regions: Implications for the Caribbean
This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report... View Details
- 2 Mar 2011
- Other Presentation
The Future of Corporate Citizenship: Creating Shared Value
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On Competition... View Details
- 26 Feb 2011
- Other Presentation
State Competitiveness: Creating an Economic Strategy in a Time of Austerity
Harvard Business Professor Michael Porter talked to governors about strategies for states to become more competitive and boost local economies. Following his remarks China's Hunan Provincial Committee Party Secretary called for more dialogue between American governors... View Details
- February 2011
- Article
It's the Recipient That Counts: Spending Money on Strong Social Ties Leads to Greater Happiness Than Spending on Weak Social Ties
By: Lara B. Aknin, Gillian M. Sandstrom, Elizabeth W. Dunn and Michael I. Norton
Previous research has shown that spending money on others (prosocial spending) increases happiness. But, do the happiness gains depend on who the money is spent on? Sociologists have distinguished between strong ties with close friends and family and weak... View Details
- 29 Jan 2011
- Other Presentation
Bloomberg Interview At Davos
By: Michael E. Porter and Tom Keene
Michael Porter, a professor at Harvard Business School, talks about corporate strategy and the need for companies to address social issues. Porter talks with Tom Keene at the World Economic Forum in Davos, Switzerland, on Bloomberg Television's "Surveillance Midday." View Details
- January 2011
- Article
Building a Better America—One Wealth Quintile at a Time
By: Michael I. Norton and Dan Ariely
Disagreements about the optimal level of wealth inequality underlie policy debates ranging from taxation to welfare. We attempt to insert the desires of "regular" Americans into these debates, by asking a nationally representative online panel to estimate the current... View Details
- Article
From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making.
By: Dan Ariely and Michael I. Norton
Due to the sheer number and variety of decisions that people make in their everyday lives-from choosing yogurts to choosing religions to choosing spouses-research in judgment and decision making has taken many forms. We suggest, however, that much of this research has... View Details