Product Features - Publications - Faculty & Research

27 Oct 2009
First Look

First Look: October 27

in Developing Countries Authors: Diego Comin, Norman Loayza, Farooq Pasha, and Luis Serven Abstract We build a two-country asymmetric DSGE model with two features: (1) a product cycle structure determines the range of intermediate goods... View Details

Keywords: Martha Lagace

2024
Chapter

Corporations as the Central Institutions of Society

By: Joseph L. Badaracco

Mark Twain observed that, “Prediction is very difficult—particularly when it involves the future,” and he was right. One way to reduce the risk of becoming an infamous forecaster—like the experts who told us the Internet would quickly collapse, that Apple would never... View Details

Keywords: Trends; Business and Government Relations; Organizations; Power and Influence; Society

Citation

Purchase

15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

people ages 2 through 59, with some 98 percent of accidents tied to human error. And accidents cost $340 billion, or 1.6 percent, of US Gross Domestic Product in 2023, according to the US National Highway Traffic Safety Administration.... View Details

Keywords: by Rachel Layne; Transportation; Auto

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

way of leaving an impression. “A strong ending can have a big impact on people’s evaluations when they look back on an experience,” says De Freitas, coauthor of the working paper “Summarizing the Mental Customer Journey.” “We ended up confirming that not all View Details

Keywords: by Michael Blanding; Entertainment & Recreation

23 Jul 2001
Research & Ideas

Sam Walton: Great From the Start

Brothers, he did not sell his products at prevailing prices. Instead, he discounted his merchandise, passing the savings he achieved on to the consumer, and made his profit on volume rather than on margin. "Simple enough," as... View Details

Keywords: by Richard S. Tedlow; Retail

13 May 2014
First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality... View Details

Keywords: Sean Silverthorne

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

First 1,000 Customers, we explored how these two-sided platforms got their start and attracted a significant number of early adopters based on a Harvard Business School case that professor Teixeira wrote with Morgan Brown. “Airbnb maintained a culture of testing many... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

12 Sep 2023
Research & Ideas

How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

How can financial planners expand their businesses as their core population ages and young investors flirt with novel financial products like cryptocurrency? The most profitable path forward is to follow the very advice they often give... View Details

Keywords: by Ben Rand; Financial Services

25 Jan 2011
First Look

First Look: Jan. 25

http://www.remote-sensing.routledge.com/books/details/9780805862911/ The Social Utility of Feature Creep Authors:Debora V. Thompson and Michael I. Norton Publication:Journal of Marketing Research (forthcoming) Abstract Previous research... View Details

Keywords: Sean Silverthorne

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

the product of heavy government investment to create a unique cultural export. Music agencies built acts using an idol system that managed all aspects of stars’ lives and trained them in singing, dance, and even foreign languages.... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

04 Oct 2010
Research & Ideas

Introverts: The Best Leaders for Proactive Employees

stereotypes of great leaders. "Many people associate extraversion with action, assertiveness and dominance—characteristics that people believe to be necessary to be effective leaders," Gino says. "The features that define... View Details

Keywords: by Carmen Nobel

16 Feb 2024
Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

labor pool by turning marginalized candidates into productive employees. Four main steps Fuller says that creating a career navigation system that is fit for the 21st century requires: Creating new data sources. Good career navigation... View Details

Keywords: by Rachel Layne; Information Technology; Technology

29 Feb 2000
Research & Ideas

Whence IT Value?

During the past few years inventory turns among U.S. manufacturers have climbed steadily, and it appears as if productivity has improved nicely. One explanation for these happy trends is that the massive investments we've been making in... View Details

Keywords: by Andrew McAfee

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

what extreme adherents of a brand like about a product, designers can identify features to emphasize for all consumers. "A lover of a product can help identify aspects that are providing value, helping... View Details

Keywords: by Michael Blanding

08 Jun 2009
Research & Ideas

The Return of the Salesman

address: that salespeople promoted innovations; that they acted as brokers of information; and that their activities "embodied the spirit of capitalism in popular culture." Could you elaborate on the importance of these themes? A: In the early 20th century, a lot of... View Details

Keywords: by Sean Silverthorne; Retail

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather than the other way around.... View Details

Keywords: by Julia Hanna; Publishing; Advertising

26 Feb 2008
First Look

First Look: February 26, 2008

literature that suggests firms reduce marketing expenditures in order to boost reported earnings, we find that soup manufacturers roughly double the frequency of all marketing promotions (price discounts, feature advertisements, and aisle... View Details

Keywords: Martha Lagace

Research Summary

Output and asset price fluctuations

What are the sources of business cycles? How are these shocks propagated in the economy? Why are their effects so persistent? How can we explain asset price fluctuations? How are shocks transmitted internationally?To study these questions, I have developed a series... View Details

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

rather than focus simply on products and sales. And Gulati's research, including interviews with 500 executives spanning industries and geographies, asserts that outside-in success is not confined to any one sector. "I see the move... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

12 Apr 2022
Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

proactive, sending 21 percent more messages to potential dates compared with the control group. Women with the feature also increased their matches by 29 percent, while men increased their matches by 15 percent. The researchers defined a... View Details

Keywords: by Kara Baskin

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