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  • All HBS Web  (944)
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    • News  (261)
    • Research  (527)
    • Events  (4)
  • Faculty Publications  (180)

Show Results For

  • All HBS Web  (944)
    • People  (4)
    • News  (261)
    • Research  (527)
    • Events  (4)
  • Faculty Publications  (180)
← Page 10 of 944 Results →
  • 07 Aug 2012
  • First Look

First Look: August 7

Creativity: The Superadditive Benefits of Multicultural Experience for Collective Creativity in Culturally Diverse Teams Authors:Carmit Tadmor, Patricia Satterstrom, Sujin Jang, and Jeffrey Polzer Publication:Journal of Cross-Cultural... View Details
Keywords: Sean Silverthorne
  • May 2022
  • Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
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Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
  • August 1999 (Revised October 1999)
  • Case

RCA Records: The Digital Revolution

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under... View Details
Keywords: Brands and Branding; Business Model; Competition; Corporate Strategy; Internet and the Web; Change Management; Marketing Strategy; Music Industry; Entertainment and Recreation Industry; United States
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Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "RCA Records: The Digital Revolution." Harvard Business School Case 800-014, August 1999. (Revised October 1999.)

    All Business is Local

    Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on... View Details

    • May 1986
    • Supplement

    Gillette Co.: Dry Idea Advertising (C), Video

    Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interviews conducted a year and a half... View Details
    Keywords: Advertising; Consumer Products Industry
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    Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (C), Video." Harvard Business School Video Supplement 886-513, May 1986.

      Jeremy Yang

      Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products

        Gary P. Pisano

        Gary Pisano is the Harry E. Figgie, Jr. Professor of Business Administration at the Harvard Business School where he has been on the faculty since 1988. From 2018-2023, Pisano was Harvard Business School’s Senior Associate Dean for Faculty Promotion and... View Details

        Keywords: biotechnology; electronics; health care; manufacturing; pharmaceuticals
        • 2009
        • Case

        What People Want (and How to Predict It)

        By: Thomas H. Davenport and Jeanne G. Harris
        Historically, neither the creators nor the distributors of cultural products such as books or movies have used analytics -- data, statistics, predictive modeling -- to determine the likely success of their offerings. Instead, companies relied on the brilliance of... View Details
        Keywords: Product Development; Creativity; Customer Satisfaction; Forecasting and Prediction; Markets; Business Model; Publishing Industry; Motion Pictures and Video Industry
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        Davenport, Thomas H., and Jeanne G. Harris. "What People Want (and How to Predict It)." 2009.
        • September 2011 (Revised July 2012)
        • Case

        Building Watson: Not So Elementary, My Dear!

        By: Willy Shih
        This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
        Keywords: Technological Innovation; Standards; Product Development; Organizational Change and Adaptation; Mathematical Methods; Research and Development; Information Technology
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        Shih, Willy. "Building Watson: Not So Elementary, My Dear!" Harvard Business School Case 612-017, September 2011. (Revised July 2012.)
        • July 2018
        • Case

        LIXIL Group Corporation: Building a New Company in an Old Industry

        By: Boris Groysberg and Akiko Kanno
        In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details
        Keywords: Turnaround; Leadership And Change Management; Consolidation; Change Management; Leadership; Global Strategy; Business Model; Consumer Products Industry; Consumer Products Industry; Japan
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        Groysberg, Boris, and Akiko Kanno. "LIXIL Group Corporation: Building a New Company in an Old Industry." Harvard Business School Case 419-009, July 2018.
        • September 2013 (Revised August 2015)
        • Background Note

        Leadership and Teaming

        By: Ethan Bernstein
        Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details
        Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies
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        Bernstein, Ethan. "Leadership and Teaming." Harvard Business School Background Note 414-033, September 2013. (Revised August 2015.)
        • September 1994 (Revised May 1995)
        • Case

        Time Life, Inc. (A)

        By: David A. Garvin and Jonathan West
        Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details
        Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry
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        Garvin, David A., and Jonathan West. "Time Life, Inc. (A)." Harvard Business School Case 395-012, September 1994. (Revised May 1995.)
        • 19 Aug 2021
        • Op-Ed

        Don't Ignore Your Employees' Misery—TAKE Control

        employees’ dismay. If nothing else, the pandemic has taught us that one-size-fits-all approaches can be extremely counterproductive. In fact, numerous surveys and news articles suggest that employees have been just as productive working... View Details
        Keywords: by Hise O. Gibson and MaShon Wilson
        • Article

        What Do Nongovernmental Organizations Do?

        By: Eric D. Werker and Faisal Z. Ahmand
        Nongovernmental organizations are one group of players who are active in the efforts of international development and increasing the welfare of poor people in poor countries. Nongovernmental organizations are largely staffed by altruistic employees and volunteers... View Details
        Keywords: Non-Governmental Organizations; Growth and Development; Welfare or Wellbeing; Poverty; Service Delivery; Crime and Corruption; Social Entrepreneurship; Decision Making; Resource Allocation; Product Development; Framework
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        Werker, Eric D., and Faisal Z. Ahmand. "What Do Nongovernmental Organizations Do?" Journal of Economic Perspectives 22, no. 2 (Spring 2008).

          Diary Study Database Available to Researchers

          Academic researchers now have free access to data from Teresa Amabile’s daily diary study of 200+ professionals working on 26 creative projects in 7 companies in 3 industries. These data cover topics such as motivation, emotion, work environment, creativity, and... View Details

          • 04 Aug 2006
          • What Do You Think?

          What Happens When the Economics of Scarcity Meets the Economics of Abundance?

          commented, "The cost of creation is increasing in every creative area ." Len Bullard wrote, "As Yeom Tae Seon points out, scarcity based on digital format is only one domain. The other is scarcity of ideas and talent."... View Details
          Keywords: by James Heskett
          • December 2014
          • Other Article

          Private Equity, Jobs, and Productivity—Online Appendix

          By: Steven J. Davis, John Haltiwanger, Kyle Handley, Ron Jarmin, Josh Lerner and Javier Miranda
          Private equity critics claim that leveraged buyouts bring huge job losses. To investigate this claim, we construct and analyze a new dataset that covers U.S. private equity transactions from 1980 to 2005. We track 3,200 target firms and their 150,000 establishments... View Details
          Keywords: Job Cuts and Outsourcing; Private Equity; Performance Productivity
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          Davis, Steven J., John Haltiwanger, Kyle Handley, Ron Jarmin, Josh Lerner, and Javier Miranda. "Private Equity, Jobs, and Productivity—Online Appendix." American Economic Review 104, no. 12 (December 2014).
          • 09 Oct 2020
          • HBS Seminar

          Jeffrey L. Furman, BU, Questrom Sch of Business

            Christina M. Wallace

            A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

            Keywords: consumer products; consumer products; consumer products; consumer products; consumer products
            • October 2009
            • Case

            Digital Chocolate

            By: Linda A. Hill and Alison Berkley Wagonfeld
            Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. By 2008, the company had expanded its operations into four countries, and Digital Chocolate was one of the top developers of soloplayer games for standard... View Details
            Keywords: Games, Gaming, and Gambling; Innovation and Management; Leading Change; Product Development; Groups and Teams; Creativity; Telecommunications Industry; Video Game Industry
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            Hill, Linda A., and Alison Berkley Wagonfeld. "Digital Chocolate." Harvard Business School Case 410-049, October 2009.
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