Publications

Publications

Filter Results: (241) Arrow Down

Show Results For

← Page 10 of 241 Results →
  • Web

Creating Brand Value - Course Catalog

long-term? What are the opportunities and challenges associated with geographic, target market, product line, and brand extensions? How can brand portfolio strategy and brand architecture increase the value... View Details
  • 01 Oct 2000
  • News

Books

Baldwin and Dean Kim Clark remind readers in their new book, Design Rules: The Power of Modularity. Baldwin and Clark are intrigued by the underlying structure of these human-designed products and systems and the ways in which they evolve... View Details
  • Web

Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School

introduced Type 41 black-and-white film in 1950, but the images, customers discovered, were prone to fading. As an interim step to address this product flaw, the company developed a film coater that users applied to black-and-white prints... View Details
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

technology at all but with the way you are collecting and using your data, experts say. Although getting your CRM program in order is an essential component of achieving customer loyalty, there's much more that you need to do. "Marketers need a good, thoughtful... View Details
Keywords: by Jean Ayers
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

Modularity in Software Ecosystems: How SugarCRM's IP and Business Model Shape Its Product Architecture Authors:Watl, Josef, Joachim Henkel, and Carliss Y. Baldwin Publication:Software Business: Proceedings... View Details
Keywords: Sean Silverthorne
  • 20 Oct 2009
  • First Look

First Look: October 20

  Working PapersGray Markets and Multinational Transfer Pricing (revised) Authors:Romana Autrey and Francesco Bova Abstract Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when... View Details
Keywords: Martha Lagace
  • Student-Faculty-Profile

Michelle Shell & Ryan Buell

productively engage customers in the creation of value. The alignment of our interests and our complementary experiences in financial services—Michelle’s as a practitioner and mine as a researcher—make us a great team. Introduction... View Details
  • Web

Burden Park | About

Harvard, his brother, Shirley Burden , only 16, landed his first job as a reporter and camera assistant with a New York newsreel company. He joined RKO Pictures in California in 1929, rising from production assistant to associate... View Details
  • 02 Jul 2013
  • First Look

First Look: July 2

relationships depend crucially on the function involved: those closer to the product ("product" functions, e.g., marketing, R&D) behave differently from functions further from the product... View Details
Keywords: Anna Secino
  • 20 May 2020
  • News

Keeping Families Connected

like Mattel, Baby Einstein, and Sesame Street, as well as up-and-coming indie authors that expose children to new cultures, characters, and stories. Caribu also builds its own content. For example, users can visit a museum together through virtual collections of art... View Details
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen Abstract—Assessing the View Details
Keywords: Sean Silverthorne
  • 01 Jan 2005
  • News

Louis V. Gerstner, Jr., MBA 1965

unchallenged position in the marketplace until Japanese firms such as Hitachi and Fujitsu flooded the market with less expensive alternatives. In a bold opening move, Gerstner slashed the price of mainframe systems and pushed the development of a more efficient... View Details
  • 22 Sep 2009
  • First Look

First Look: September 22

show that (i) firms may become "more closed" in response to competition from an outside open source project; (ii) firms are more likely to open substitute, rather than complementary, modules to existing open source projects; (iii) when the View Details
Keywords: Martha Lagace
  • 01 Oct 2002
  • News

Jeremiah P. Murphy, Jr.

Coop's brand name, while a core Coop management group retained control of Internet and catalogue sales, Coop membership, and interactions with local universities. A $4 million renovation of the Harvard Square flagship store that uncovered the building's original 1925... View Details
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

workplace interactions. Building on West and Zimmerman's (1987) now classic articulation of gender as "the product of social doings," we describe this organizationally induced behavior as "undoing" gender. We use this... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2011
  • News

Making Their Way

Mequon, Wisconsin, was sitting on three very disparate Rust Belt businesses: an industrial-lighting company, a medical-packaging business, and a welding company. In the middle year of his three-year OPM schedule, Chirchirillo saw the handwriting on the wall. “Overseas... View Details
Keywords: Garry Emmons; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing
  • 19 May 2009
  • First Look

First Look: May 19, 2009

"fallacies" that sometimes enter into discussions of art in relation to money. This, in turn, leads us to propose a framework to support more productive discussion and to describe a direction for management research that might... View Details
Keywords: Martha Lagace
  • 18 Mar 2014
  • First Look

First Look: March 18

entrepreneurial firms explicitly devoted to making a profitable business out of conserving and returning valuable resources to productive use, while maintaining public sanitation and in many cases offering nascent environmental... View Details
Keywords: Sean Silverthorne
  • 17 Nov 2009
  • First Look

First Look: Nov. 17

individuals or firms and open collaborative innovation projects. We analyze the design costs and architectures and communication costs associated with each model. We conclude that innovation by individual users and also open collaborative... View Details
Keywords: Martha Lagace
  • 30 Jun 2009
  • First Look

First Look: June 30

paper from SSRN ($5): http://papers.nber.org/papers/w15023 Variation in Experience and Team Familiarity: Evidence from Indian Software Services Authors:Robert S. Huckman and Bradley R. Staats Abstract In settings ranging from product... View Details
Keywords: Martha Lagace