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- All HBS Web (491)
- Faculty Publications (107)
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- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
business units and improving their leadership skills. The CDC has adopted an innovative pricing structure. Rather than charging direct fees for these consulting services, it proposed to the client that it contract with the firm for five... View Details
Keywords: Sean Silverthorne
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
knowledge, and expertise—the key resources required in the development and diffusion of innovation worldwide. So this increasingly important capability really is about using one's global presence to promote worldwide innovation and... View Details
Keywords: by Cynthia Churchwell
- 10 Apr 2012
- First Look
First Look: April 10
outdoors in a Charlotte, North Carolina, city square to celebrate the launch of Envision Charlotte, a first-in-the-nation smart grid plan aimed at reducing energy use in the central business district. The initiative called for a 20% reduction in energy consumption in... View Details
Keywords: Carmen Nobel
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
temporary price promotion strategy can create an act-now force related to the FOMO on the benefit. Any skepticism on pricing needs to heavily emphasize the cons of not taking... View Details
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
different traditions. "It felt right and natural, not rigid with a certain style," she said. Yoga "gurus" she had encountered in New York put her off. Stiles used Facebook to promote yoga classes taught out of her... View Details
- 17 Dec 2007
- Research & Ideas
The Rise of Medical Tourism
health-care professionals—doctors, nurses, technicians, etc. The fact that the cost of living is so much lower in India means that the same service is possible at a fraction of the price elsewhere. For most routine issues, as well as... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
most platform launches fail, what mistakes should managers and entrepreneurs avoid? Yoffie: We see four common problems across the data. The number one problem is how to price the product. The vast majority of platforms require subsidies... View Details
Keywords: by Martha Lagace
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
contention is with organizational units whose purpose it is to coordinate field and headquarters around issues such as regional promotions. At one time, Campbell Soup had eighty-eight regional promotion managers scattered across the... View Details
Keywords: by Benson Shapiro
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
manufacturing and engineering firm, before pursuing a full-time career in academia.) That all takes time, of course, but Toffel argues that it’s time well spent. “Given the substantial time we already invest in any research project, a few days of due diligence does not... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
price. ©iStock.com/Rawpixel Ltd Examples of PWYW pricing abound in all industries: Radiohead's self-released its In Rainbows album with "name your price" downloads; the Dallas Theater Center holds "Pay-What-You-Can"... View Details
- 10 Dec 2007
- HBS Case
One Laptop per Child
anticipated to nudge governments from polite handshakes to cash commitments. One problem: the price. Although originally envisioned as the "$100 PC," OLPC has struggled to bring the price below $175. And now it faces competition... View Details
- 24 Aug 2016
- Research & Ideas
Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer
behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School Associate Professor Leslie John... View Details
Keywords: by Amelia Kunhardt
- 16 Sep 2014
- First Look
First Look: September 16
bridging. We conclude by highlighting fruitful avenues for cross-disciplinary dialogue in the hope of promoting future research on emerging markets and defining the next frontier of institutional theory in organizational analysis.... View Details
Keywords: Sean Silverthorne
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
for new features. Our paper introduces a dynamic mixed duopoly model in which a profit-maximizing competitor (Microsoft) interacts with a competitor that prices at zero (Linux), with the installed base affecting their relative values over... View Details
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
Transition to Democracy Promotion The Pivot: Neoconservatives, the Philippines, and the Democracy Agenda By: Fibiger, Mattias Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54829... View Details
Keywords: Dina Gerdeman
- 16 Jan 2014
- Research & Ideas
Resolving Patent Disputes that Impede Innovation
In the high-tech industry, it's common practice for a governing body to develop technical standards for any given technology. The goal is to promote widespread adoption and compatibility among various devices. The Bluetooth standard lets... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible... View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that consumers... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of View Details
Keywords: by Manda Salls